Blog
Member Spotlight: Liselle Yorke, senior PR manager at Population Research Bureau (PRB)
Introduce yourself I’m Liselle Yorke, senior PR manager at Population Research Bureau (PRB). I spend my days helping demographers, global health specialists and researchers explain why and how data and research findings can change people’s everyday lives. Tell us...
Four Ways to Implement Personal Branding in a Virtual World
As communicators we are constantly thinking about how to build our company or client's brand, but what about our personal one? On Friday, April 9, WWPR held a conversation on personal branding in a virtual world—our new reality. Alexia Baillow, senior manager of...
Inclusive Leadership: A Breakfast Conversation with a DEI Consultant
On Thursday, March 25, WWPR held a virtual breakfast discussion for senior-level communicators. The topic? Being an inclusive leader. During the event, communicators at the height of their careers asked their most pressing questions about Diversity, Equity, and...
If I Knew Then, What I Know Now: A Letter to my 25-year-old self
The WWPR Emerging Leader Award Committee asked me to write a letter to my 25-year-old self in the hope of inspiring and offering some advice to the next generation of leaders in public relations. Thinking back to 1993, when I was 25 and working my dream job on...
Virtual Events to Save the Tidal Basin and Our Cherry Trees
It's that time of year again when, under normal circumstances, 1.5 million people from around the world visit the Tidal Basin to check out DC’s famous cherry blossoms. However, due to the COVD-19 pandemic, the National Park Service has restricted the number of...