5 Ways Abe Lincoln Can Help A PR Professional
Apr 21, 2015 | News & Updates
By Alexandra Dickinson, Director and Chief of Staff at Beekeeper Group, and co-Dean of the DC Chapter of the Awesome Foundation Disclaimer: The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect those of Washington Women in Public Relations 
Four score and seven years ago,* I was lucky enough to have gotten a semester-long internship for C-SPAN’s history unit. This meant I dusted the Ann Arbor snow off my shoulders, moved to D.C., and never looked back. While it was an incredible opportunity from a professional perspective (I was later hired full time to work on C-SPAN’s American History TV), it was also important on a personal level, as it helped me discover my hero: Abraham Lincoln. Sure, I’m not the only one out there who loves Lincoln, but my (borderline fanatical) love of our 16th President has shaped a lot of my life since then. My fellow history nerds will know that April marks a solemn occasion: the 150th anniversary of Lincoln’s assassination, so to commemorate this event, I’m sharing five Lincoln quotes that shape my life as public affairs professional: “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” I love this Lincoln quote because it reminds me that the best way to approach any PR campaign, is not just to look at a single leaf or branch, but to try and get a sense of the whole forest. Indeed, when representing a client, understanding the distinction between character and reputation is crucial. “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Everything goes smoother when you’ve got the right tools in place. Although planning wasn’t always possible in the midst of warfare, Lincoln knew the value of preparation. When getting ready for a big campaign launch, I keep this 2/3rds ratio in mind and spend twice as much time getting ready as I do on the event itself. 
“Better to remain silent and be thought a fool than to speak out and remove all doubt.” Admittedly, Lincoln didn’t live in today’s context of constant communication, but his message here is spot on. Just as you shouldn’t always jump on a trend, you don’t always have to speak. “Things may come to those who wait, but only the things left by those who hustle.” Living in D.C., the “hustle” may seem like the only option, but Lincoln’s words remind us that there’s a reason for that. As a young woman in this industry, there are a ton of fantastic opportunities (like WWPR events!) that can truly enrich your life. “Whatever you are, be a good one.” Perhaps of every one of Lincoln’s words, these resonate most deeply. As a person who has devoted her life to helping others present their position to the world, the reminder to be good and ethical is a tremendous compass, and I try and share these words with every professional I meet. As Washingtonians, we often take Lincoln for granted, but this April I encourage everyone of you to take a walk down to the mall, sit on the steps of the Memorial, and consider the lessons Lincoln shared with us. *Length of time may have been exaggerated for the love of Lincoln in this instance.
Four score and seven years ago,* I was lucky enough to have gotten a semester-long internship for C-SPAN’s history unit. This meant I dusted the Ann Arbor snow off my shoulders, moved to D.C., and never looked back. While it was an incredible opportunity from a professional perspective (I was later hired full time to work on C-SPAN’s American History TV), it was also important on a personal level, as it helped me discover my hero: Abraham Lincoln. Sure, I’m not the only one out there who loves Lincoln, but my (borderline fanatical) love of our 16th President has shaped a lot of my life since then. My fellow history nerds will know that April marks a solemn occasion: the 150th anniversary of Lincoln’s assassination, so to commemorate this event, I’m sharing five Lincoln quotes that shape my life as public affairs professional: “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” I love this Lincoln quote because it reminds me that the best way to approach any PR campaign, is not just to look at a single leaf or branch, but to try and get a sense of the whole forest. Indeed, when representing a client, understanding the distinction between character and reputation is crucial. “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Everything goes smoother when you’ve got the right tools in place. Although planning wasn’t always possible in the midst of warfare, Lincoln knew the value of preparation. When getting ready for a big campaign launch, I keep this 2/3rds ratio in mind and spend twice as much time getting ready as I do on the event itself. 
“Better to remain silent and be thought a fool than to speak out and remove all doubt.” Admittedly, Lincoln didn’t live in today’s context of constant communication, but his message here is spot on. Just as you shouldn’t always jump on a trend, you don’t always have to speak. “Things may come to those who wait, but only the things left by those who hustle.” Living in D.C., the “hustle” may seem like the only option, but Lincoln’s words remind us that there’s a reason for that. As a young woman in this industry, there are a ton of fantastic opportunities (like WWPR events!) that can truly enrich your life. “Whatever you are, be a good one.” Perhaps of every one of Lincoln’s words, these resonate most deeply. As a person who has devoted her life to helping others present their position to the world, the reminder to be good and ethical is a tremendous compass, and I try and share these words with every professional I meet. As Washingtonians, we often take Lincoln for granted, but this April I encourage everyone of you to take a walk down to the mall, sit on the steps of the Memorial, and consider the lessons Lincoln shared with us. *Length of time may have been exaggerated for the love of Lincoln in this instance.