Board Member Spotlight: Lauren Tyler, Adfero
In this Board Member Spotlight we are getting to know Lauren Tyler a little bit better. Lauren serves as WWPR Secretary.
Lauren is a doer. When she sees someone in need of help, she lends a hand. When she observes something that needs to get done, she rolls up her sleeves and pitches in. Lauren employs this mentality at home, with family and friends, and at work at DC-based strategic communications and public affairs firm, Adfero.
In her role as Adfero's Chief of Staff, Lauren manages the firm’s people and operations, ensuring that her Adfero teammates have the resources they need and opportunities to do what they do best. She supports client and business development teams across the firm’s practice areas, coaches and develops teammates within accounts and capabilities, and manages Adfero’s Executive Team operations and strategic planning.
Prior to joining Adfero, Lauren spent more than five years at the Public Affairs Council, the leading international association for public affairs professionals. At the Council, Lauren marketed and managed the association’s 100 plus events each year. She stays connected to the communications industry through involvement as a mentor in the Public Affairs Council's Hogans Fellowship Program, a member of ColorComm, and secretary of WWPR's Board of Directors.
Lauren is a proud Washingtonian, and graduated from the University of Maryland, College Park, with a BA in Communication and a minor in African American Studies.
Tell us about your background and what drew you to your current position.
My firm's core purpose, to create opportunities for people to do what they do best, has been a driving force for me since I began at Adfero more than ten years ago. After working on client accounts across industries and sectors for the majority of my career, I wanted to focus on internal communication, people development and business operations - putting into place the processes and activities to enable our team to do great work.
What is the most exciting or rewarding project you've done recently or in your overall career?
"I'm proud of so many of the communications and advocacy campaigns I've worked on over the years, but my proudest accomplishments are related to working with and coaching our industry's emerging leaders. Through my involvement in the Public Affairs Council's Hogans Fellowship Program, I've had the privilege to get to know, mentor, and learn from intelligent and accomplished young professionals. These opportunities to connect with others in our industry, share successes and challenges, and cheer each other on has been one of the most rewarding experiences of my career.
For those interested in learning more, the Hogans Fellowship is a D.C.-based program designed to provide skills training and mentoring for emerging public affairs leaders from diverse backgrounds. Applications are now open through March 24 for next year's program! Learn more.
What do you love about being a WWPR Board Member?
The WWPR board has been an incredible opportunity to connect with likeminded women in the communications field. I joined the board at the end of the pandemic, looking for ways to meet new people, grow my network, and expand upon the skills I use every day in my agency role. The WWPR Board of Directors was the perfect blend of these activities, and has far exceeded my expectations for how much I would learn and develop my leadership skills.
Is there any book you would recommend?
I'm aiming to read one book per month this year (so far, trending ahead of schedule with six for 2025; we'll see if I can keep it up), and have two favorites: We are the Brennans by Tracey Lange and Remarkably Bright Creatures by Shelby Van Pelt. Both books explore family drama, secrets, and have happy endings.
What do you do outside of work?
I'm a sucker for the latest workout trends. On any given evening or weekend, you can typically find me at SoulCycle or Solidcore. I also love trying new restaurants around town, and am always looking for a new recommendation to try!
