Lead, Social Media

Summary
We are seeking a Lead, Social Media to join SHRM’s Global Brand team. This role is ideal for someone ambitious, creative, and results-driven—ready to take the next step in their career. The Lead, Social Media will own the day-to-day execution of SHRM’s social media presence, while collaborating with an external agency to deliver innovative creative assets.

The ideal candidate is social-native—deeply attuned to platform trends, audience behavior, and cultural conversations. They should have experience working in (or with) agencies on large brands, be fluent in influencer marketing, and thrive in a fast-paced environment managing multiple workstreams. As a people manager, they will guide and mentor direct report(s), modeling collaboration and a “go above and beyond” spirit.

Responsibilities
Strategy and Execution

• Lead the implementation of social media strategies that amplify SHRM’s brand and drive measurable outcomes.
• Oversee day-to-day publishing, engagement, and community management across platforms.
• Partner with agencies to deliver innovative campaigns and best-in-class creative.

Influencer Marketing

• Identify, negotiate, and manage influencer partnerships that expand SHRM’s reach.
• Track performance and optimize influencer campaigns for impact.

Collaboration and Leadership

• Manage and mentor direct report(s), fostering skill development and collaboration.
• Work cross-functionally with brand, comms, events, and advocacy teams to align campaigns.
• Serve as a project lead, balancing multiple priorities and deadlines, and driving initiatives forward.

Measurement and Insights

• Monitor KPIs and audience insights to inform real-time optimization and strategic recommendations.
• Share learnings and best practices to continuously improve performance.

Education & Experience Requirements
Education:

• Bachelor’s degree in marketing or equivalent relevant work experience/training.

Experience:

• 5-7 years of professional experience in social media marketing (agency or in-house, big-brand experience preferred).
• Experience running influencer campaigns from strategy to reporting.
• Previous experience mentoring or managing team members a plus.

Knowledge, Skills & Abilities

• Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.
• Strong knowledge of social platforms (LinkedIn, Instagram, X, TikTok, YouTube) and emerging trends.
• Demonstrated ability to manage multiple projects at once in a fast-paced environment.
• Excellent communication skills and collaborative spirit.
• Creative thinker who is also outcome-driven and detail-oriented.

Certifications
N/A

Physical Requirements
This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders. 

Work Environment
Hybrid Position (3 Days In-Office, 2 Days Remote):

• This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote.  Employees must be available during standard business hours, with core hours beginning between 8:00AM – 9:00AM and concluding between 5:00PM – 6:00PM.

Travel: 20 – 30%