Brand Engagement Specialist
Are you excited by the idea of turning a growing global social audience into an engaged community of loyal brand advocates? Do you enjoy building meaningful relationships with influencers and creators while shaping the voice of a brand across multiple platforms? Are you energized by staying ahead of social trends and using data to guide innovative community and awareness initiatives?
In this role, you will lead day-to-day community engagement across major social platforms while managing relationships with influencers, creators, and industry partners. You’ll also contribute to high-visibility brand awareness initiatives, supporting campaigns with associations and publications that amplify the brand’s reach.
The Brand Communications team drives the company’s public presence by overseeing PR, organic social, editorial content, and brand-level communications that directly shape overall brand awareness and perception.
During this role you will:
Build and nurture relationships with influencers, creators, associations, and publications.
Manage daily community engagement, including responding to comments, DMs, and mentions across key social platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube).
Identify, vet, and onboard new creators who align with brand voice and campaign objectives.
Support and project-manage brand awareness campaigns in partnership with industry associations and publications.
Track and report on community sentiment, creator performance, and awareness initiatives to guide strategy.
Here is what success looks like:
Demonstrated growth in authentic social engagement and timely, brand-aligned interactions.
A strong network of creators and advocates who consistently elevate brand presence.
Skilled use of social tools (e.g., Sprout) to monitor conversations and produce actionable insights.
Clear, compelling social copy that reflects the brand’s voice and resonates with global audiences.
Effective collaboration with internal teams to connect community insights to broader marketing and communication strategies.
Who We Are
Vectorworks Inc. is a global design software company targeting entertainment, architecture and landscape industries with enterprising and intuitive solutions that allow users to design without limits.
