NEWSLETTER: June 2012
Jun 8, 2012 | News & Updates
In this issue: Emerging Leaders Awards Pro Bono- Thrive DC Update Member Spotlight Articles of Interest Upcoming Events Jobs Membership News Sponsor Spotlight Message from the President Dear WWPR Members, As the weather warms-up DC is notorious for emptying out but I know many communicators stay plugged in at their desks in the district all summer long! Join us this summer: This month, we are thrilled to be able to host author and expert, Rohit Bhargava. He will address what it means to do business with the people you like and how that impacts PR and the world of entrepreneurs. Bhargava's latest book, "Likeonomics" just hit #1 in Global Marketing on Amazon- all attendees will receive a copy of his book and three lucky women will have the chance to live pitch Rohit on stage. Next month, WWPR is hosting its 3rd Annual Emerging Leaders Awards- we cannot wait to see the amazing young talent in our local industry. Nomination can be found below. Other exciting developments include new sections to the newsletter and keep an eye out for WWPR scarves at the next event - if you see a woman wearing one be sure to go up and say hi! Those wearing the scarves are board members, Emerging Leaders, and Women of the Year recipients who look forward to chatting with you soon. Cheers! Tina McCormack Beaty, WWPR President Emerging Leaders Awards: Call for Nominations Is there someone you've worked with who is a rising PR star? Maybe you're the one who shines in public relations? We're looking for outstanding young women in the Washington, D.C. metro area who have excelled in public relations and related fields! The third annual ELA Awards ceremony will recognize rising stars in the industry, and showcase six of the field's most talented young women (ages 23-30) for their professional accomplishments. From the six finalists three awardees will be named at the award ceremony in July based on not only their contributions thus far, but for their potential to contribute to the industry for many years to come, making them truly emerging leaders. If you or someone you know is a young, PR rock star, fill out the nomination letter and form by Friday, June 15. Top Pro Bono: Thrive DC Updates WWPR's pro bono client, Thrive DC, has had a very busy month! On Saturday, May 19, Thrive DC partnered with award-winning Mio restaurant to "Dine and Do Good." The evening featured an outstanding prix fixe menu highlighting the culinary expertise of two Thrive DC board members, with a portion of the proceeds going to Thrive DC. Thrive DC shared the newly minted tagline at the event -- At the Heart of a New Start. Mio will also serve as a training location this year for Thrive DC's Real Opportunity Program, which provides individuals with comprehensive support, rigorous training, and life-skills coaching to help them enter the workforce and become self-sufficient. In addition to a new tagline, Thrive DC launched a brand new website in May, making it easier than ever for visitors to get information, get involved, or get help! A blog, social media feeds, and photos are among the new features. Check it out! On Wednesday, May 30, the pro bono committee volunteered at Thrive DC for the dinner session preparing salad and bread, serving dinner to the guests, and they helped clean the kitchen. It was a great experience we plan to repeat during the summer, so please let us know if you're interested in joining by e-mailing probono@wwpr.org. Don't forget to mark your calendars for Thrive DC's next FUNraiser on Thursday June 28 at Acre 121! Details to come. Top Member Spotlight By Beth Stewart Tracy Mason has always lived by her father's advice to do something you love. Since the age of 12 that "something" has been working in communications. Today, Mason forges relationships among corporations and organizations as Senior Director of Public Affairs at the Nuclear Energy Institute. Some of her duties include integrating media and government relations in order to direct public opinion research efforts, in addition to overseeing public affairs campaigns to brand nuclear energy among opinion leaders. Mason believes in the power of education and its importance in the growth of communication professionals. Bringing that passion to life, she received her MBA in International Marketing and Entrepreneurship from Penn State University in 2002. Mason says gone are the days of just sending out an ad and hoping all goes well. In addition to education, Mason has been able to stay current and on top of trends in the industry through social media and professional organizations like WWPR. Mason credits these platforms with opening the floor for active dialogue and opportunities to exchange ideas with professionals at the top of their game. Mason's advice to current and aspiring communications professionals is to mentor and stay involved in your community. Mason sees mentorship as an invaluable tool in not only helping others but necessary in the growth of one's career. "Because communicating does not come easily to most it is especially important for us as professional communicators to lend our expertise since good communication can mobilize and inspire others as well as develop best strategies to share a message," says Mason. Connect with Tracy Mason Top Articles of Interest
- How to produce easy breezy summer content for brands (PR Daily)
- 8 ways to motivate yourself this summer (PR Daily)
- Social Media Overload? Focus on Your Audience, Not the Tools. (The PR News Blog)
- 9 reasons (and stats) brands should NOT be using Google+ (Communications Conversations)
- Social Media is Still Media: Why Marketing Alone Shouldn't Drive Social (socialmediatoday)
- 6/12/2012- 8:00am-10:00am: PRSA-NCC: Media Relations in the Age of Twitter
- 6/14/2012- 8:00am-5:00pm: PRSA-NCC: Put More Power and Precision in Your PR/PA Writing Today!
- 6/20/2012 -8:00am - 10:00am: Power-Up Breakfast with WDC Women's Weekly
- 6/23/2012- 8:30am-4:00pm: PRSA-NCC: APR Jump Start
- 6/26/2012- 6:00pm - 8:00pm: WWPR hosts an evening with Rohit Bhargava - DC IdeaCurator
- 7/17/2012- 6:30pm-8:30pm: WWPR Emerging Leaders Awards
- Communications Project Specialist- Goodwill Industries International
- Promotions Assistant- The Intentional
- Account Executive/Senior Account Executive- Prism Public Affairs
