By Robert Udowitz, Partner, RFP Associates –

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The DC region finally has a PR conference to call its own thanks to the Capitol Communicator. The Convergence in Communications Conference launched three years ago, and it was so successful that it has rebranded as PR Summit DC for 2016 and has moved to a larger space at the NAHB Conference Center (12th & M) on Friday, June 10.

WWPR’s 2014 Woman of the Year, Pam Jenkins, President Powell Tate and President of Weber Shandwick in the Mid-Atlantic, will lead a morning “fireside chat” on the topic of native advertising at this year’s conference and it’s sure to fill the house. Pam will interview the director of Federal Trade Commission’s Division of Advertising Practices Mary K. Engle. It was under Mary’s leadership that the FTC issued its December 2015 FTC business guidelines for Native Advertising.

Pam’s program, “Native Advertising: What It Means to Public Relations,” will explore how the new guidelines have been received and the future implications and concerns for our clients and our industry.

Another interesting session at this year’s conference is Women in Digital: Tech, Inclusion and Innovation,” led by WWPR 2015 Emerging Leader Emily Rasowsky of Social Driver.  This session will focus on women at the forefront of PR and communications  and discuss how tech, innovation, and inclusion lead to success. This panel will also discuss ways women are making their mark through the use of digital technology and how embracing diverse, inclusive teams can lead to bigger and better ideas.

The PR Summit’s keynote speaker is Chris Graves, chair of Ogilvy PR. Chris’ program is “Brain, Behavior, Story: How Science is Revealing Most Communications Efforts are Dead Wrong.” He describes his speech as a head-spinning, whirlwind journey that will unsettle just about everything you thought you knew about effective communications.

WWPR members receive a 20 percent discount to the PR Summit with the code WWPR (coincidentally). Use this link to see the rest of the agenda and the registration page.