Tone of Coverage – That One Negative Story
Jun 12, 2012 | News & Updates
Captain JA "Cappy" Surette, APR is the Public Affairs Officer of the U.S. Navy Bureau for Medicine and Surgery and commented on the downfall of over measuring the impact of a negative story. In proving his communications ROI at the Pentagon, he explains that while there may be one or a few limited negative stories, as long as the large majority of coverage was positive that should be the sole focus of impact.
