Behind the Scenes of WWPR’s Pro Bono Partnership with Running Start

The Inside Scoop of How WWPR’s is supporting the nonpartisan nonprofit, Running Start

By: Suzie Ozioma

As part of Washington Women in Public Relations’s (WWPR) ongoing commitment to supporting women, we’ve proudly chosen Running Start as our pro bono client for 2024-2025. Running Start is a nonpartisan organization dedicated to inspiring young women, in high school and college, to run for political office. 

Over the past year, WWPR’s Pro Bono Committee–led by co-chairs Christina Crawley and Alicia Aebersold–has been working diligently to help amplify Running Start’s mission and visibility. Here’s a quick snapshot of what we’ve accomplished together so far:

How WWPR Has Been Supporting Running Start:

• Developed updated talking points featuring both detailed messaging and memorable one-liners for staff and board members to best describe their organization.

• Compiled impactful data points that showcase Running Start’s measurable influence and reach to enhance external support.
  
• Currently building a video testimonial strategy to capture powerful stories from alumni and current cohort members about the organization’s lasting impact.
  

Why This Matters:
This Partnership with Running Start allows WWPR to continue fostering leadership, collaboration, and a supportive community for women while effectively sharing Running Start’s mission. Running Start’s dedication to empowering young women to lead in the political arena is inspiring and essential. According to their website, research shows that confidence in running for public office among women decreases in high school and college. Running Start’s work in supporting these young women gives them the opportunity for confidence and for all of us to have a more widely represented government across all levels of government. 

To learn more about Running Start’s incredible work, visit www.runningstart.org.

Join Us in Supporting Running Start:
Support Running Start's mission to uplift the next generation of women leaders. Learn more and donate at www.runningstart.org.

Want to get involved? Members can reach out to WWPR’s Pro-Bono Committee Chairs at probono@wwpr.org for more information on volunteer opportunities and how you can support WWPR’s efforts with Running Start.

About the Author: 

Suzie Ozioma is a copywriter and brand strategist who helps brands drive sales and build long-lasting customer relationships through engaging copy, compelling storytelling, and a distinct brand voice.