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Engaging Industry

Internships in the public relations industry are critical for students aspiring to become successful professionals in the field. Internships enable students to gain the necessary skills and experience to be attractive to potential employers and begin establishing a career path. However, as anyone who has held one or multiple internships knows, these experiences can be mixed. A successful internship depends largely on the leadership abilities of the professional mentor or manager assigned to the intern, and not all of these leaders are adequately prepared for the task. What are these qualities, and how can they provide exceptional internship experiences?

A recent Gallup poll found that exceptional leaders exhibit the following traits: clarity, agility, and perspective. Exhibiting these qualities as a leader can greatly enhance an intern’s experience at the company. Professional mentors should set clear expectations with their intern, discussing exactly what tasks are (and are not) expected of them during their employment. A sense of clarity helps the intern adapt to tasks that would be expected of them as a professional in the industry as well as see themselves as part of the solution, rather than feeling like they are doing the undesired work from colleagues. Lack of clarity can make an intern question whether or not they add value to the organization, if not given the proper feedback. Without clarity, an intern has fewer opportunities to succeed.

Professional mentors who are engaged with their interns helps to produce better work for the company as a whole. Continual engagement with an intern helps to surface expectations outside of the tasks that were originally discussed; this requires agility from the mentor. Each individual is unique and each may be looking for a different focus from the internship to set themselves apart from other candidates. The mentor should be prepared to tailor the internship experience distinctively for each intern.

Finally, the leader should consider the real purpose of an internship—that is, for an intern to gain from the perspective and experience of a professional who has had years of experience. Providing frequent guidance with specific examples from past experiences help interns benefit from perspective they may lack early on in their careers. Sharing stories of how personal obstacles were overcome or how new solutions were found for difficult problems may help the intern feel less uncertain about their future.

Good or bad internship experiences can greatly affect the career path of future professionals in the PR industry. Considering how interconnected students are, negative internship experiences can affect a PR firm’s reputation just as much as a dissatisfied client or poor financial performance. As multiple internship positions are essentially a requirement for full-time work in today’s economy, professional mentors and managers should be prepared to ensure that each intern leaves with a positive experience.

 

WWPR’s Media Roundtable Recap

Recently, we hosted members of the media for a state of the industry roundtable at the National Press Club in Washington, DC to answer the burning questions of  PR professionals when it comes to what the media thinks in regard to pitches, what they think of PR, and their view of on traditional versus digital media – here is an insider peek.

Panelists:

How can PR professionals help you get the content you need, besides a well formulated pitch?

Harder: “Make all pitches short and sweet with no attachments.  Just tell me the facts – once we connect then you can provide more assets for the story.”

How effective is social media in pitching a story to journalists?

Terkel: “I don’t like to be pitched on social media.  I tend to ignore messages like that on these platforms.  Sure try to stay in touch on Twitter with me but I do miss a lot.”

Harder: “If a PR person sends me a targeted follow-up tweet to something I pushed out that’s great but don’t pitch a cold new story to me on social media.”

Walker: “If you are an active, credible voice on Twitter I will follow you but I don’t typically get pitched on social media.”

How do you feel about the current state of media bias and the negative feedback the media receives?

Terkel: “Readers have choices.  You can get your media from wherever you want – a whole host of outlets.  Media has always been bias.  Judge stories for what they are and read different sources.  When candidates blame media they are just looking for a scapegoat.”

Has the ‘exclusive’ become less relevant in today’s lightning-fast, crowd-sourced digital news environment?
Terkel: “Exclusives are more important than ever.  I am far less likely to cover a story that has already been covered somewhere but I will spend more time with it if it is really newsworthy for the Huffington Post.”
Harder: “For National Journal exclusives are even more important  – I love studies but only if the data is new, if it has been published multiple times I don’t need it.”

When weighing news value, what factors do you consider today that didn’t exist five or even three years ago, such as virality?
Terkel: “It is hard to break-through the clutter with a story – I do use social media to share a story I have written.  A strong headline is important but it is not just about creating traffic – it is about starting a conversation.”

How has fact checking changing from traditional print to digital media?

Romero: “Online content moves quickly, less fact checking versus print editions which goes through a month of fact checking.  With an online story we can update a story if something needs to be corrected.”

Harder: “The role of fact checker has changed and at many places has been reduced due to budgets.  The responsibility is on the reporter to get the facts right.  We will print corrections when needed.”

In response to the Adobe survey reporting that only 11 percent of people think PR is a ‘valuable job’ what’s your perception of our profession?
Terkel:  “I couldn’t do my job without PR professionals; I need a good PR person to do my job.”
Harder: “I have a positive perception of PR as a profession but sometimes it is overwhelming – so many stories and so many pitches.”
Walker: “PR is essential to media.  I don’t envy a PR person’s position though!”

What is the best way to pitch you with a well researched and targeted story?

Terkel: “A relevant subject is best.  When you send an email don’t follow-up with a call immediately – that is basic advice but it still happens frequently.  Research, target, and tell me how it’s a story fit for me.”

Walker: “My beat is broad based on the topic so know how the story you are pitching really fits my audience within the topic.”

Is digital media the death of print?

Walker: “Online enhances credibility as we can link to other stories and bolster content with digital assets like videos.  Academic world still needs to teach traditional journalism – digital media is a channel in which strong journalism still needs to exist.”

The Glass Ceiling is Not Your Mother’s Problem

Pioneering Corporate Executive Charlotte Beers Speaks About Barriers in the Workplace

If history is any measure, today’s career women have come a long way. They excel in the classroom, often graduating top of their class, and they have proven themselves to perform as well as their male counterparts, many of them rising to the upper rings of the C-Suite which had long been an impenetrable barrier.

While evidence of women breaking glass ceilings should be empowering for the next generation of career women, Charlotte Beers, former CEO of Ogilvy & Mather Worldwide, cautions that women should not become oblivious to the unequal gender battles that still exist in the workplace.

“I am struck by the fact that young women coming out of school think that the glass ceiling is their mothers’ problem,” Beers said in a recent interview with WWPR. “And then when they spend five years in the market place they have the shock of their lives to realize it’s present.”

In her book I’d Rather Be in Charge, Beers dedicates 801 pages to helping career women realize their potential and forge ahead as leaders in the workplace.  She shares her extensive knowledge and experience as a corporate executive and talks about the challenges women continue to face in the workplace. She provides real-life examples of these challenges from women across the country and shares step-by-step solutions to breaking those barriers.

Transparency vs. oblique

As an advertising executive, there weren’t many women around to mentor other leading women, so Beers learned mostly from watching men. She said that back then the men were more open and didn’t equivocate; perhaps because they thought she was a one-off. But somewhere along the line things shifted, said Beers.

“Now I say to women it’s tougher for you in some ways than it was for me because I got it all raw, frontal and direct,” Beers said. She went on to say that she was “pushed around a lot but always got the truth, so I could learn what was actually effective and how to move in the territory to which I’d been thrown. But for women now it’s more oblique.”

Change Agents

By several measures, Beers has broken many glass ceilings. She was the first female Senior Vice President at J. Walter Thompson Advertising; named “the most powerful woman in advertising” after becoming CEO of Ogilvy; and after much success as a corporate executive, was tapped to serve as Under Secretary of State for Public Diplomacy & Public Affairs. But despite her individual successes, she came to realize that women overall were still underrepresented in key decision-making positions.

“I came back to the private sector and was astonished to look around and find out that the readiness, the education, the willingness had still not translated into even a proportion of the share of not only the titles but the prizes and the influence, and I just thought we can’t accept it,” said Beers.

During the interview, Beers stressed the importance of women becoming “change agents.” She said companies aren’t going to change and the environment is not going to modify enough, so women have to change themselves.

“Women must understand what they are up against and how to present themselves in the universe in which they find themselves,” said Beers. “Then you will be the change agent because we can’t wait for guys to get ready or companies to change. And once you’ve nailed down what you’re about and what you know to be true about yourself, then you have to find your ability to express that to other people.”

You can hear more from Charlotte Beers as the  keynote speaker at WWPR’s 2012 Washington PR Woman of the Year Award Luncheon. The annual signature event celebrating the accomplishments of women who are raising the bar in public relations  takes place Thursday, November 15 from 11:30 a.m. to 2:00 p.m. at the Grand Hyatt, 1000 H St. NW, Washington, D.C.  The awards ceremony recognizes three finalists who have reached a pinnacle in the profession, and selects one to become Washington PR Woman of the Year.   Register Today!  Discounted rates for WWPR and PRSA members.

Women, Careers & Shattered Ceilings: A Q & A with Trailblazing Advertising Executive Charlotte Beers

Once named “the most powerful woman in advertising,” Charlotte Beers is a business legend who shattered the glass ceiling as she rocketed to the top. She was the first female senior vice president at J. Walter Thompson Advertising, the first female CEO of the multi-billion-dollar advertising company Ogilvy & Mather Worldwide, and served as Under Secretary of State for Public Diplomacy & Public Affairs, reporting to former Secretary of State Colin Powell.  Beers has since led the charge in helping career women realize their potential and lead on their own terms.

She now adds author to her credits, and her current book “I’d Rather Be in Charge” is a guide for women looking to shatter glass ceilings, reach the corner office and develop their highest self in the workplace and beyond. Beers is the keynote speaker WWPR’s Washington Women of the Year Award Luncheon on November 15.

Why have you taken up this mission of helping women find themselves in the work place? What does this mean to you?

I was originally asked to write a memoir.  But it turned into a book.  I was fascinated with the question women would frequently ask during speaking engagements. They would ask “how did you do it?” To me they were really asking “how can I do it?” And I wanted to answer that as well as I could.

When I left Ogilvy I had the thrill of handing the baton to another woman CEO and I went to government where there is a very wide dispersion of women and men in the key spots, although there is still a lot to be gained there. But when I came back to the private sector I was astonished to look around and find out that the readiness, the education and the willingness had still not translated into even a proportion of the share of not only the titles but the prizes and the influence. And I just thought we can’t accept it. I just cannot accept it. Especially when I became convinced that companies aren’t going to change and the environment is not going to modify enough. So women have to change themselves and if they choose to do that, it will be fabulous.

In your book you talk about the progress of women in the workplace having gone from a period of revolution to a period of evolution. What does this era of evolution look like?

Women are graduating with as much skill set and as much motivation as men. So that means there’s no question women are intending to and must take a role in providing stimulus to our country, but also support for their family.

I had a group of women that I was teaching and they were stunned to discover that 19 out of 20 of them were the primary wage earners in their family. So we women are really holding up society in an important way.  That’s evolutionary, the sheer earning power and responsibility in women.

The following quote taken from your book discusses being leaderly vs. womanly.  “We must not sacrifice the bolder, bigger, braver sides of ourselves; we need to know when to choose leaderly over womanly.”  What’s the difference?

When I would speak to executive women they often defended themselves, saying they were nice. This came from childhood. Children are taught by their mothers that the girls should be nice and the guys can be rugged, and I couldn’t believe that stereotype was still influential. I just got quite impatient with it. The difficulty is what does bravery look like in us women? And that’s where you have these amazingly resilient, fiercely involved brave women. But they don’t have the vocabulary and the means to make that very clear. There are some few women, like there are some few men, who can speak it or who live it in such a way. But men have many more options in that area.

Once you’ve nailed down what you’re about and what you know to be true about yourself, then you have to find your ability to express that to other people. And that means if you want to interrupt a meeting, if you want to send something in a different way, you’re going to have to do it on your terms and you are going to have to do it so that you know you’ve communicated well even though they don’t like it. Womanly is an idea that gives me a rash.

Women like Sheryl Sandberg, Marissa Mayer and Anne Marie Slaughter have gotten a lot of attention lately for being very vocal about how they manage the roles of executive, wife and mother.  Do you think this emphasis on being able to have it all or not, is a step forward or backward for women leaders?

I think it’s unsophisticated to say we’re all alike on that. No man would sign up for being exactly like the guy down the hall. In some of the women I’ve met, their children and their relationship with their children is A1 first. And you can’t say to them that this is not the right system for them, so they are going to make some compromises that other women wouldn’t make.

I can’t be an expert in that sense, but the one thing I think is true is that you have to give the person you are at work, and the way you tend to that work, a place of significant honor in your life. And that’s what women have trouble doing. Because they don’t quite know how valuable work is to them personally. That’s why I advocate doing this self-inventory. And then once you realize where it fits into your life you have to support and honor that every chance you get.  I think that helps you make choices that you feel good about and those choices are going to be different for each of us.

This year’s presidential election has put women’s issues front and center, especially when it comes to women’s health and fair pay.  Why do you think this is so?  Is it simply a power grab for the female vote or would you characterize it as a shift in attitudes toward women?

I don’t consider myself an expert in this area, but I believe the world is collecting groups who have extreme feelings. The more extreme attitudes about women’s health, and about child care and abortion has fired up a relatively small group of people and they are very dominant. Almost any country you go to, the people who care the most have the most power in the dialogue because they’re willing to stage, be outrageous and dig in.  So I don’t think these are new issues about women as much as they are newly fired up.

If I were talking to women politicians, whom I don’t think are as much on the platform as we are on the subject, then I would say you’ve got to become very sophisticated when communicating to men about what you are doing when you discuss my body, my well-being, my attitude, my potential and hope for myself.

As a career woman climbing the corporate ladder, did you have a mentor?

The best mentors I had were when I got in trouble or when people criticized or pulled me up short. I considered that my highest learning curve. I didn’t have any women around me. I actually had a wonderful chance to learn by watching the men. And because they thought I was a one-off they didn’t bother to do any hiding or equivocate. Now I do say to women its tougher for you in some ways than it was for me because I got it all raw, frontal and direct. I was pushed around a lot, but always got the truth, so I could learn what was actually effective and how to move in the territory to which I’d been thrown.

Now it’s so politically correct — which is necessary — that I find when men talk about the women under them they are vague about who they are and what they want from them and women are equally puzzled. So I don’t know that we need mentors as much as we need to fight for clarity between ourselves and those who are critiquing us.

But if I had to give one, Colin Powell would be considered for me a mentor because I always learned something new from him. He wasn’t trying to teach me anything, he was just trying to shove me into the front lines. But I’ll never forget those lessons.

Would you rather wear high heels or flats?

I have to confess, I’ve just fallen back in love with heels. And that is because I’m spending more time in New York and you just can’t stand it. You see this women walking down the street and you think oh no. So I’ve learned to carry shoes in my bag, and I will pull out a heel. I refuse to go flat into the world.

Are you usually the first person at work or the last soul to leave?

I’m much more likely to be the first person at work, because I have a lot more personal energy in the morning. And I can’t wait to get out of there.

Hear More From Charlotte

Join us on November 15 at the 2012 WWPR Washington Woman of the Year luncheon to hear more from Charlotte and our Woman of the Year finalists who have reached a pinnacle in their respective careers.  Registration is now open. Discounted rates for WWPR and PRSA members.

NEWSLETTER: October 2012

In this issue:

President’s Letter
WOY Finalists Announced
WWPR Seeking New Pro Bono Client
Media Roundtable: Oct Professional Development
Engaging Industry
Member Spotlight
Articles of Interest
Upcoming Events
Jobs
Membership News
Sponsor Spotlight

 

President’s Letter

Dear WWPR Members,

Fall is here! This autumn, we are busy making WWPR the best organization to serve your professional needs. This month we have some exciting updates with more to come!

Professional Development — we have been “under construction” recently as we take our programs under review to ensure that all professional development events next year are top-notch, serving all of our members with new and exciting topics. More updates to come — this month join us for the annual Media Roundtable event on October 26th at 12pm at the National Press Club.  The event includes a catered lunch and an opportunity to hear from five members of the media from the Washington Post, Huffington Post, NBC 4, Washingtonian and more!

Our signature event — the 23rd Annual Woman of the Year event will honor three amazing women leaders in our local community featuring a keynote address from former Undersecretary of State and CEO of Ogilvy, Charlotte Beers, on November 15th — — get your tickets now!

WWPR has opened its search for our next Pro Bono client — if you know of a great nonprofit serving woman and children in need of PR guidance, please visit here for more information: https://wwpr.org/news/new-pro-bono-client/.

WWPR also has its first affiliate organization — Atlanta Women in Public Relations (AWPR) just formed under the WWPR family and will be starting to offer programs later this year. Stay tuned for further updates on AWPR!

And finally, WWPR is opening its call for 2013 board members. If you are interested in furthering our mission by serving on the WWPR board, please email president@wwpr.org to request an application.

 

Washington PR Woman of the Year Finalists Announced

WWPR is proud to announce our three finalists for the upcoming Woman of the Year Award. This year’s finalists include a corporate communications executive and former news anchor; an agency owner who was press secretary for Congresswoman Eleanor Holmes Norton’s first successful congressional campaign; and a counselor who recently headed the public relations efforts for The AIDS Memorial Quilt’s 25th anniversary and its triumphant return to Washington for the first time in 16 years.

The Woman of the Year ceremony, WWPR’s signature event, recognizes three finalists who have reached a pinnacle in the public relations profession and selects one to become Washington Woman of the Year.

The Woman of the Year finalists are:

  • Debbi Jarvis — Vice President, Corporate Citizenship and Social Responsibility for Pepco Holdings, Inc. (PHI), a Fortune 500 energy holding company that serves the Mid-Atlantic region.  Jarvis, a former NBC4-TV news anchor and reporter, has volunteered as emcee for more than 200 non-profit events during the past 10 years.  At PHI, she is responsible for developing strategies around corporate goodwill in the communities served by the company.  Jarvis led teams at PHI that launched the company’s social media and created the tagline, “Your life. Plugged in.”  In 2008-2009, Jarvis chaired the United Way National Capital Area’s giving campaign.  In 2009, she was recognized by the Washington Business Journal as one of 25 Women Who Mean Business. She currently is chapter president of the International Association of Business Communicators DC/Metro.
  • Gwen McKinney — President and founder of McKinney & Associates, the first African-American and woman-owned public relations firm in the nation’s capital focused on social advocacy.  A former journalist, McKinney was press secretary for the 1990 congressional campaign of U.S. Rep. Eleanor Holmes Norton (D-DC). A longtime civil rights advocate, McKinney helped promote former South African President Nelson Mandela’s first state visit.  More recently, she took charge of a union’s crisis communications in 2009 in the aftermath of Metro’s Red Line crash that left 9 people dead and 80 injured.  McKinney’s strategy helped focus on the tragedy’s cause and helped turn Metrorail operator Jeanice McMillan from scapegoat to hero when it was discovered the circuitry controlling the train’s brakes had failed — McMillan had stayed at her post, applying the brakes, never giving up trying to prevent the crash.
  • Stephenie Fu — Principal, SLF Strategies, which provides strategic counsel for cause-related efforts to impact consumer behaviors.  Fu, formerly senior counsel at Ketchum, uses the power of persuasive communication to enhance the public’s health.  Fu worked with Hannaford Bros. Co. grocery chain in 2006 to develop its lauded Guiding Stars nutrition ranking system.  She also worked with the U.S. Department of Agriculture’s MyPyramid and MyPyramid for Kids national food guidance system.  More recently, she helped develop USDA’s new MyPlate symbol, launched with First Lady Michelle Obama to replace the 20-year-old Food Pyramid.  This summer, Fu managed communications for the return of the AIDS Memorial Quilt to Washington for the first time in 16 years. Working with the Atlanta-based NAMES Project Foundation on logistics and promotion, she helped bring to DC 48,000 quilt panels honoring those who had lost their lives to AIDS.

The 23rd annual WWPR Washington Woman of the Year Luncheon will be held on Thursday, Nov. 15, 2012, from 11:30 a.m. to 2:00 p.m. at the Grand Hyatt, 1000 H St. NW, Washington, D.C. The keynote speaker is advertising icon Charlotte Beers, former CEO of Ogilvey & Mather Worldwide, whose book I’d Rather Be in Charge gives women advice on how to advance in their careers all the way to the C-Suite.

Registration is now open!  Please join us for this celebratory occasion.   Register Today!

 

WWPR Seeking New Pro Bono Client

WWPR’s Pro Bono Committee is seeking a new pro bono client for 2013-14!  Please share this opportunity with your networks, and let us know if there is a particular organization you would like to see WWPR partner with for its next pro bono term. Get more information or download an application today!  Deadline to apply is October 16. Please contact co-chairs Kate Barrett and Maria Ibañez at probono@wwpr.org with any questions.

 

October Professional Development: Media Roundtable

Ever wonder why your pitches sometimes get a bite and sometimes fall short? The annual WWPR Media Roundtable is your chance to learn directly from the media, listen to their stories and pick their brains over lunch! Register Today.

Join WWPR at the National Press Club on Friday, October 26 to listen to a panel esteemed media from broadcast, newspapers, magazines, trade publications and more!  Learn the inside scoop directly from them.  Floor will be open to ask all of your burning questions!

Featured members of the panel:

  • Amanda Terkel, Senior Political Reporter and Politics Managing Editor, The Huffington Post
  • Melissa Romero, Staff Writer for Washingtonian, as well as health and wellness writer for the Washingtonian’s blog Well+Being
  • Molly Walker, Editor, for trade publication FierceMarkets‘ Enterprise IT group, writing regularly for FierceMobileGovernment, FierceGovernmentIT and FierceContentManagement
  • Amy Harder, Energy and Environment Correspondent, National Journal
  • Soon to be announced:
    • Washington Post
    • NBC

A catered lunch will be served.  The program runs from 12pm to 2pm with the panel commencing at 12:30pm. Register Now!

 

Engaging Industry

By Karin Bloomquist

Engaging Industry is a monthly column written by Karin Bloomquist covering the impact of public relations in the corporate, education, government, and non-profit sectors.  It dives into industry trends and issues related to the development of public relations professionals.

As an avid lover of photography, I find that visual communication and the emerging trends in visual marketing are an effective tool for engaging audiences. Many thought leaders in the field cite a 2012 study by ROI Research, demonstrating correlations between participant behavior and social engagement on social networking sites. The study shows that forty-four percent of individuals are more likely to be engaged with posts online when they consist of some type of visual media, like photos.

With the rise of smartphones and on-the-go image sharing, visual communication is a primary turning point for transforming consumers into active participants that can directly interact with the brands they utilize on a daily basis. The combination of words and images has an influential effect on communicating ideas and messages, and social media can provide this information in a concise manner. This helps to define brands and develop an emotional connection with consumers. Photos help cut through the clutter of text-based social media.

A great example of visual communication in the consumer market is Starbucks. Stanley Hainsworth, former vice president of global creative at Starbucks, said, “Every brand has a story, whether it’s the founder’s story or the brand’s reason for being. Some brands have never told their story well, or have lost their story.” The company successfully developed a social media campaign with Instagram integrating lifestyle choices and multichannel marketing as a way for consumers to feel socially and emotionally connected to the Starbucks brand.

Transforming social media presence to visual-based marketing will increase social engagement. As the social media landscape shifts to using more photography, industry should continually adapt to visual methods of communicating with consumers. As this latest approach to the profession is considered, we should remember the basics by asking who is our audience, what story we are trying to tell, and how can we better connect with consumers on an emotional level? As more consumers engage with photos on social media, companies without a visual presence on the web risk being left behind.

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Member Spotlight

By Beth Stewart

In July, WWPR held its 2012 Emerging Leaders Awards.  This month’s newsletter features one of the three ELA winners, Jennifer Myers of Edelman Berland.  Stay tuned for future issues highlighting the other ELA award recipients.

As an undergrad, Myers started laying the groundwork for a career in law by majoring in political science. But throughout her studies at Nebraska Wesleyan University and master’s program at George Washington University, Myers realized she wanted to marry a career between politics and communications.

Myers now serves as the research director at Edelman Berland where she is responsible for generating evidenced-based communications strategies for international corporations, non-profits and government agencies through opinion research.
In addition to her day job, Myers also serves as adjunct professor of political science for students participating in the Capitol Hill Internship Program. But Myers’ teaching duties don’t end there. She also teaches fitness classes which she says serves as a reminder that great networking opportunities can happen anywhere.

“I think people need to think larger than we currently do. [Public relations and communications] is not just about pitching the reporter; it’s not just about pitching an event. The future of the industry is looking to other areas. It’s about research, it’s about digital; it’s about engaging people where they are,” said Myers.

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Articles of Interest

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Upcoming Events

For the latest information about our exciting events and programs, please visit our Events page.

WWPR members receive member rates for PRSA-NCC and AWC events.

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WWPR Job Board

In the market for a new job? Visit the WWPR job board to help you find your dream position!

View More Positions

To post an open position for free visit wwpr.org/jobs. Contact web@wwpr.org with questions.

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Membership News

September New Members:

Andrea Koslow, American Red Cross
Olivia Doherty – The Hatcher Group
Jennifer Myers – StrategyOne
Lorelei Harloe – Ascend Communication, LLC
Liz Ritonia – Waggener Edstrom
Suzanne Struglinski – Self employed
Eva Fowler – MSL Washington DC

September Member Renewals:

Cynthia Martinez, ZGS Communications
Lauren Wesley Wilson – United States House of Reps
Jackie Dilworth – YMCA of Metropolitan Washington
Dana Korsen – Environics Communications
Debra Silimeo – Hager Sharp

Interested in joining or renewed your membership? Simply complete the online membership form.

To learn more, please contact Leslie Rutledge, Membership Chair, at membership@wwpr.org.

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Sponsor Spotlight:

Without z there is no buzz … and buzz is what it’s all about in the PR business! zcomm is an integrated marketing communications, media services agency leveraging broadcast and digital media to amplify the impact of client messages on-air, online and out of home.

zcomm offers strategic planning, audio, video and digital services in English and Spanish, and the latest social media and mobile tactics to clients in a variety of industries: consumer goods and services, healthcare, corporate, government, associations and non-profit organizations. A certified Women-Owned Small Business (WOSB) and Women’s Business Enterprise (WBE), the Company is ranked as one of the top 15 PR firms in Washington, DC and has received numerous accolades including a Silver Anvil and Platinum MarCom Award.

Visit zpr.com to learn more or contact Risë Birnbaum, CEO, at rise@zpr.com.

 

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