Leading Through Change: Insights from a Former Emerging Leaders Award (ELA)  Winner

By Elisa O'Halloran

Jennifer Min, Lead at Foretell, a communications advisory and former Emerging Leaders Awards (ELA) winner has been helping brands, organizations, and CEOs move faster, think differently, and build for what’s next.

“It's been incredible to be a part of Foretell's growth,” she shares. “I'm thrilled to be working alongside the founders, former Shopify alumnus Erin Pelton and Nicole Flotteron.”

For Jennifer, this role represents a shift from her government background. As Director of Digital Media at the Department of Defense, she found working with creators and social media O’influencers to be a fascinating and important part of digital media strategy—an area she views as an essential part of modern communications.

“I joined Foretell because I wanted to push boundaries in this space and become a leader in this field alongside the team,” she says. 

Being recognized by WWPR and ELA was incredibly meaningful,” she reflects. Winning the ELA award in the government category remains a milestone in her career. “It was inspiring to be surrounded in a room full of brilliant women in communications. I felt honored to be part of such a powerful community.”

Over the years, the WWPR and ELA network has remained an important resource. “It’s a supportive and inclusive group,” she says. “Whether you're looking to discuss new trends in digital media strategy or curious about trends at a big tech company, there is a strong chance that someone in the WWPR community will share insights and advice.”

For women rising in public relations and communications today, Jennifer’s advice is simple: “Stay curious, stay agile, and embrace new strategies as the landscape shifts.” Adaptability, she believes, is one of the most valuable qualities in a fast-changing profession.