Reach and Relevance – Lessons from Dr. Sheila Brooks on Inclusive Communications
Thank you to Dr. Sheila Brooks for taking the time to speak to WWPR members about inclusive communications during a public health crisis. Her look back at how we communicated during the COVID-19 pandemic was informative and pulled forward many lessons that can continue to be used today. Check out these three takeaways:
- Public Health Practitioners Need Access to Data
Access to data supports evidence-based decision making. It helps you to get ahead of emerging threats and measure progress and success.
- Intentionality about Messaging and Outreach is Key
By understanding the audience, you can better tailor your message to increase its effectiveness. Intentional messaging also helps avoid miscommunication, which can lead to mistrust and a lack of credibility.
- Reach and Relevance
Who does your audience trust? Find those influencers in your community who can help you create a comfortable environment to have open dialogue. These messengers have the reach and the relevance.
You can learn more from Dr. Brooks by following her on LinkedIn and make sure to stay connected to WWPR for more conversations like this!
