In this issue:

President’s Letter
WOY Finalists Announced
Media Roundtable Wrap-Up
Engaging Industry
Member Spotlight
Articles of Interest
Upcoming Events
Membership News


President’s Letter

Dear WWPR Members,

I look forward to seeing you at this month’s big awards luncheon to honor the best of the best of DC PR women! Our Woman of the Year event will be an outstanding gathering of local professionals, a robust philanthropic raffle, and a unique opportunity to hear a keynote address from a female business and communications trailblazer–Charlotte Beers. More information on the event is below–see you on Thursday, November 15th.

Also mark your calendars for the Holiday Party on December 4 at 6:30 pm–always a fun time to close out the year with colleagues, friends and new industry contacts! At the Holiday Party we will announce the start of the 2013 schedule for WWPR events so that you can get January, February and March professional development events on your calendar for the new year. We have some exciting new sessions planned!



Register Today for the 2012 Washington PR Woman of the Year Award Luncheon

There’s still time to register for WWPR’s 23rd Annual Washington PR Woman of the Year Award Luncheon, a premier networking event that honors top women communicators in the DC area. The event, which celebrates three finalists and selects one to be the Woman of the Year, will be held Thursday, Nov. 15, 2012, from 11:30 a.m. to 2:30 p.m. at the Grand Hyatt, 1000 H St., NW, Washington, DC.  Tickets are $75 for WWPR and PRSA members; $85 for non-members; and $750 for a corporate table (10 tickets).

The Woman of the Year ceremony, established in 1990, is WWPR’s signature event. The annual experience attracts some of the region’s most recognized women in public relations and has become a must-attend celebration for members of the profession who want to build relationships and improve leadership skills and influence. The event also raises funds for WWPR’s pro-bono client Thrive DC, a non-profit organization that works to prevent and end homelessness.

This year’s Woman of the Year finalists are SLF Strategies Principal Stephenie Fu; Pepco Holdings, Inc. Vice President for Corporate Citizenship and Social Responsibility Debbi Jarvis; and McKinney & Associates President Gwen McKinney.

Fu, a former senior counsel at Ketchum, recently headed the communications strategy for the return of the AIDS Memorial Quilt to Washington. Jarvis, a former NBC4-TV news anchor and reporter, is responsible for developing strategies around corporate goodwill in the communities served by Pepco Holdings. And McKinney, former press secretary for U.S. Rep. Eleanor Holmes Norton’s 1990 congressional campaign, heads her own firm, which is the first African-American and woman-owned public relations firm in the nation’s capital focused on social advocacy.

Keynote speaker for the event will be female business icon Charlotte Beers, former CEO of Ogilvy & Mather Worldwide and former Under Secretary for Public Diplomacy and Public Affairs at the State Department. Her new book I’d Rather Be in Charge gives women advice on how to advance in their careers all the way to the C-suite, while establishing pride and power in the workplace.  Beers will be on hand after the luncheon to sign copies of her book.  Buy your copy in advance for $15.

A raffle benefiting Thrive DC will be held during the event. The raffle will feature a number of premier items, such as a two-night stay and dinner at the new Hotel Monaco in Philadelphia, two Tiffany & Co. items, an Amazon Kindle Fire, autographed DC sports teams memorabilia, gift certificates to a number of fine DC establishments, and much more! To learn about our raffle items and other exciting event details follow us on twitter at @WWPR #WOY12.

Without the help of our sponsors, WWPR events like the Woman of the Year would not be possible. A special thanks to this year’s gold sponsors: Boss Ladies Mean Business, Central Michigan University, Edelman Public Relations, the National Press Club, Pepco Holdings, Inc., Porter Novelli, PR Newswire, Strauss Radio Strategies and zcomm. Our silver sponsors: Jones Public Affairs, Ketchum, Ogilvy Washington and Vocus.  Our bronze sponsors: Carma International,  D S Simon Productions Inc., Gibraltar Associates, Hager Sharp, Keenan PR, NAPS, National Restaurant Association, and West Glen Communications. And our media partner: Capitol Communicator.

And we are grateful to our in-kind event sponsors, which include:  Beckstein Productions, Dakota Fine Wedding Photography, Encore Decor,  InArt Design Works and Rua Creative.

Please join us for this celebratory occasion. Register today!


WWPR Media Roundtable Wrap-Up

Recently, we hosted members of the media for a state of the industry roundtable at the National Press Club in Washington, DC to answer the burning questions of  PR professionals when it comes to what the media thinks in regard to pitches, what they think of PR, and their views on traditional versus digital media– here is an insider peek.  READ MORE

Engaging Industry
By Karin Bloomquist

Engaging Industry is a monthly column written by Karin Bloomquist covering the impact of public relations in the corporate, education, government, and non-profit sectors.  It dives into industry trends and issues related to the development of public relations professionals.

Internships in the public relations industry are critical for students aspiring to become successful professionals in the field. Internships enable students to gain the necessary skills and experience to be attractive to potential employers and begin establishing a career path. However, as anyone who has held one or multiple internships knows, these experiences can be mixed. A successful internship depends largely on the leadership abilities of the professional mentor or manager assigned to the intern, and not all of these leaders are adequately prepared for the task. What are these qualities, and how can they provide exceptional internship experiences?  READ MORE


Member Spotlight
By Beth Stewart

In July, WWPR held its 2012 Emerging Leaders Awards.  This month’s newsletter features one of the three ELA winners, Laura Hornbuckle of Edelman Public Relations.

During her junior year at Washington Lee, Laura Hornbuckle knew she wanted to explore beyond her accounting studies.  With the addition of a few communications courses, Hornbuckle said something clicked for her and found a passion for communicating brands.

Hornbuckle now serves as an Account Supervisor at Edelman Public Relations where she manages influencer and industry outreach efforts for clients such as the American Petroleum Institute and Royal Dutch Shell.  Hornbuckle’s efforts don’t stop there.  She also serves as the philanthropy chair Edelman’s Living in Color initiative where she is responsible for organizing community outreach activities for the office.  Hornbuckle’s advice for those who want to excel in the communications industry is to connect with other professionals.

“I find that I am constantly inspired and reinvigorated and motivated to learn more and to do the best job and be the best communications professional, the more I talk about it with others,” said Laura Hornbuckle.

Articles of Interest

Upcoming Events


WWPR Job Board

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Membership News

October New Members

Stacie Paxton — H+K Strategies
Lisa Binzel — Edelman Berland
Rebecca Lyle — Miami University
Andrea Adleman– Consultant
Kate Mattos — National Education Association
Debbi Jarvis —  Pepco Holdings
Marguerite England — Ad Council
Melinda Anderson — National Education Association
Katie Test — ASCD
Pattie Yu — The Yu Crew
Andrea Summers — Adfero Group
Jennifer Myers — Edelman Berland

October Renewals

Fred Kaiser — Central Michigan University Global Campus
Erin Connors — American Psychiatric Association
Karin Bloomquist — Deltek, Information Solutions
Rockhelle Johnson — Conference of State Bank Supervisors
Lauren Lawson-Zilai — Goodwill Industries International, Inc.
Helen Mitternight — Vanguard Communications
Kirsten Seckler — Special Olympics