PRESS RELEASE: WWPR Names Heathere Evans-Keenan the 2011 Washington PR Woman of the Year

Heathere Evans-Keenan, APR, president of Keenan, PR, Inc was named the 2011 Washington PR Woman of the Year by Washington Women in Public Relations (WWPR) at their signature award luncheon today. WWPR annually hosts the event to honor public relations professionals in the Washington, D.C. area who exemplify true integrity and leadership characteristics.

Evans-Keenan was selected from a panel of esteemed industry judges based on her exceptional influence and dedication to the field of public relations, as well as her community involvement. Christine Till, director of communications at Venable LLP, and Donna Vincent Roa, PhD, ABC, CSR-P, managing partner and chief strategist, Vincent Roa Group LLC were also celebrated as honorees at the event.

“All three of our honorees today are standouts in the public relations field,” says Kendra Kojcsich, president of WWPR. “We are thrilled to select Heathere Evans-Keenan as our 2011 Washington PR Woman of the Year. She is a distinguished leader in our practice and she contributes to the community by doing pro bono work for The Children’s Law Center and mentoring students and new professionals.”

Evans-Keenan founded Keenan, PR, Inc., an award-winning public relations and marketing communications firm in 1999. She is the past president of the National Capital Chapter of the Public Relations Society of America and founder of the Independent Public Relations Alliance (IPRA). Evans-Keenan has received numerous awards for her public relations work, including PRSA’s Silver Anvil, and multiple Thoth Awards. She was a Washington PR Woman of the Year honoree by WWPR in 2008.

The event also featured a keynote address by Jen Psaki, former White House deputy communications director and nearly five-year veteran of the Obama communications team. Psaki recently joined Global Strategy Group as senior vice president and managing director.

A raffle was held to benefit WWPR’s pro bono client, Thrive DC, a nonprofit organization that works to prevent and end homelessness by providing vulnerable individuals with a comprehensive range of services to help stabilize their lives.

A list of previous recipients of this distinguished award is available at www.wwpr.org.

ABOUT WWPR
Washington Women in Public Relations (WWPR) is the first and only D.C. based professional organization advancing women in the communications industry. WWPR is committed to delivering outstanding professional development, networking, marketplace positioning, and leadership opportunities to area communicators. Visit us at wwpr.org, “Like” us on Facebook.com/WashingtonWomeninPR, and follow us on Twitter @WWPR.

Meet the 2011 Washington PR Woman of the Year Honorees

As a young communications professional it has been very rewarding to plan the 2011 Washington PR Woman of the Year Award Luncheon, WWPR’s signature event. So many companies and people have shown immense generosity, and I have gotten a glimpse of the accolades and fulfilling career a woman can have if she follows her dreams and remains tenacious. This preview has been courtesy of our three Washington PR Woman of the Year honorees. These women embody the integrity and characteristics of a true leader in public relations, here are some highlights of their amazing biographies.

Heathere Evans-Keenan, APR has run her own public relations business, Keenan PR, since 1999. Well known in the public relations community for volunteering and mentoring, she has received several industry awards, including a PRSA Silver Anvil. She is also the founder of the Independent Public Relations Alliance.

Christine Till has 40 years of public relations experience and has been an adjunct professor at Georgetown University for 35 years. She is currently the director of communications at Venable LLP, an internationally known law firm. Christine frequently acts as a panelist and is fluent in French and Spanish.

Donna Vincent Roa, PhD, ABC, CSR-P is currently the managing partner and chief strategist at Vincent Roa Group LLC, having started the firm in 2009. A winner of numerous awards, she is past president of the largest International Association of Business Communicators chapter in the country and was a Rotary Scholar.

There are so many more wonderful things to be said about these amazing women. Want to hear them? Join us at the 22nd annual Washington PR Woman of the Year Award Luncheon at the Capital Hilton on Tuesday, November 15, 2011 from 12:00 to 2:00p.m.

Come mingle with top communications professionals, enjoy a three course lunch and hear a keynote address from another award worthy woman and former White House deputy communications director, Jen Psaki. Tickets are available here.

PRESS RELEASE: Washington Women In Public Relations Announces Jen Psaki as Annual Award Luncheon Keynote

WASHINGTON, D.C. — November 7, 2011 — Washington Women in Public Relations (WWPR) is pleased to announce that former White House deputy communications director Jen Psaki will serve as this year’s keynote speaker for the 22nd annual Washington PR Woman of the Year Award Luncheon.

Psaki recently joined Global Strategy Group as Senior Vice President and Managing Director, overseeing the Washington, D.C. office of the nationally recognized public affairs agency. Previously, she served as deputy press secretary and then deputy communications director in the White House, acting as a national spokesperson for President Obama and Administration policy. She was a member of the Obama communications team for nearly five years and was one of the first hires on his campaign in 2007 as traveling press secretary.

Since its inception in 1990, WWPR’s signature Washington PR Woman of the Year Award Luncheon has honored the most talented women in public relations, communications and journalism. In addition to honoring the achievements of three nominees and naming a Washington PR Woman of the Year, partial proceeds from the event will be donated to Thrive DC, WWPR’s pro bono client.

Registration is open for the event, to take place Tuesday, November 15, from 11:30a.m. – 2 p.m. at the Capital Hilton in Washington, D.C. To RSVP, visit here.

ABOUT WASHINGTON WOMEN IN PUBLIC RELATIONS
Washington Women in Public Relations (WWPR) is the first and only D.C. based professional organization advancing women in the communications industry. WWPR is committed to delivering outstanding professional development, networking, marketplace positioning, and leadership opportunities to area communicators. Visit us at wwpr.org, “Like” us on Facebook.com/WashingtonWomeninPR, and follow us on Twitter @WWPR.

Bo Diddley Lived Here!

Did you know Blues great Bo Diddley lived in Mount Pleasant? You can learn exactly where his home was, where the oldest house in the neighborhood is, and many other fascinating facts about this area on the WWPR Mt. Pleasant Guided Tour and Mini-Walk to support our pro bono client, Thrive DC. The walking tour will be led by professional tour guide Amy Kunz, who will share the fascinating history of the diverse neighborhood that surrounds Thrive DC.
The walking tour/mini-walk takes place on Saturday, October 29 and will start at 11:00 a.m. near the Columbia Heights Metro, at the corner of 15th and Irving Streets, NW and finish at Thrive DC, 1525 Newton Street, NW. You will get a chance to learn more about Thrive DC and its facilities inside historic St. Stephens Church.  The cost is $30, and will benefit Thrive DC through the Fannie Mae Help the Homeless program. Thrive DC will also receive matching funds depending on the number of walkers.

WWPR Mount Pleasant Guided Tour and Mini-Walk

Date: Saturday, October 29, 2011

Time: 11:00 am – 12:30 p.m.

Meeting place: Corner of 15th & Irving Street, NW (Nearest Metro: Columbia Heights, Green/Yellow Line)

Fee: $30

Register today!

WWPR Media Roundtable Recap

2011 WWPR Media Panel

“Journalists and PR professionals share the common goal of providing information,” explained Judy Lubin of Public Square Communications and a 2011 WWPR Emerging Leaders Award winner.  “Nonetheless, the relationship between these two fields is—in the Facebook sense—‘complicated.’ ”  

PR professionals from across the Washington, DC area gathered this week at the National Press Club for the WWPR Annual Media Roundtable and Luncheon.  A distinguished panel of journalists looked critically at the state of journalism today, and discussed best practices for public relations professionals to navigate this changing environment.

The panel included:

Moderator: Judy Lubin, President, Public Square Communications and Contributing Blogger, Huffington Post

Amy Austin – Publisher, Washington City Paper

Anne Louise Bayly Berman – DC Editor, Daily Candy

Tamara Keith – Congressional Reporter, NPR

Karen Shalett – Editor, DC Magazine

Brandis Griffith Friedman – Special Projects Producer, WJLA-TV 

 

Trends of Note

The event began with a discussion of new trends in the media landscape.  In an era where everyone can become a publisher in a matter of minutes, Austin emphasized there is great demand for quality content that offers a trusted voice or something unique.   In addition, the panel acknowledged the shift towards “hyperlocal” content, with greater emphasis on reporting that is both local and ahead of the curve. 

Bayly Berman noted people used to read an article and simply move on.  In contrast, today’s readers take immediate action after viewing an article—whether by leaving a comment, retweeting, or purchasing a daily deal for the restaurant they just read about. 

A key theme of the day was the recent shifts in journalism have forced reporters to be better than ever.  People have less tolerance for jargon, or content that is not useful to their lives.  Journalists are embracing these changes, providing better substance to readers and pointing to a promising future for the field.

Pitching to the Press

When sending pitches via email—think Twitter!  Just like a 140 character post, make the subject line punchy and attention-grabbing to ensure that your email gets noticed.

Shalett urged the room to be aware of the varying lead times of different publications and the journalist in question.  For instance, Daily Candy has immediate deadlines in order to be the first to cover a new business in town, as opposed to reporters at NPR who need time to develop an in depth story and find authentic voices.  With this in mind, it can sometimes be better to actually contact a reporter before a full press release is prepared and perfected.  For example, try sending an exploratory pitch explaining: “We think this is coming up.  If this is of interest to you we can pursue this further.”  With this advance notice, the journalist can build your story into their plans and be sure to provide the best coverage.

Overall the event was a great success, with a lively question and answer session and an engaged audience.  The dialogue and concrete advice clarified many aspects of media relations, and hopefully took steps towards making this relationship a little less “complicated.”

What were you favorite take-aways from the media panel? Please share with the WWPR Blog readers.

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