Networking Tips

When I started out in my career, networking terrified me. What was this crazy idea of going to places where people I don’t know gather and try to talk to them? Who came up with this torture? What if I got laughed out of there? What if I embarrassed myself? How do I even begin?

I gradually learned that networking is the key to career development. How else are you to find new ideas to bring to your work, new business opportunities, or cultivate next steps in your career? It’s all about meeting people!

Here’s five tips for maximizing your networking time:

  • Go in with an open mind. You never know who you will meet at a networking event and some will be more productive than others. Step through the door with no huge expectations other than to be open about meeting people and having some good conversations.
  • Use eye contact, open body language, and questions to engage conversation. It’s all about conveying your interest in others, not necessarily about what you need. Ask others about themselves, and they will open up.
  • In addition to being friendly, ask networkers what they are seeking and how you can help. The best conversations and contacts will come from making a connection on how you can help each other, with a problem, a resource, an introduction, and more. Look for ways to help others and follow up with those offers. Helping others will build a new relationship and come back to you in unexpected ways.
  • Focus on collecting cards, not on giving them out. While it’s great to give out your card for future follow up, it’s even better for you to collect them, so you can be sure to have the information for people you want to follow up with.
  • If you promised something, always follow up. Not only will your new contacts be impressed with your follow through, it will help create a longer term relationship with future reciprocity. Don’t let the ball drop when it’s in your court!

Walking into a room full of strangers can be scary, but remember that everyone has anxiety about meeting new people so you are all in the same boat! Think of it as an adventure that can lead to career opportunities and growth down the road. Don’t forget to have some fun and enjoy!

Kelly Mack is Vice President of WWPR and a vice president at Environics Communications in Washington, DC.

The Truth About Confidence

IMG_8159By Christine Brown-Quinn, The Female Capitalist®

Who doesn’t want to be more confident? We all have our personal levels of confidence, but it’s only human to have self doubts. And perhaps these doubts or fears go back to our primal brains when we needed to be in fright and flight mode in order to simply survive daily life. Regardless of why doubt and fear creeps in, one thing is for certain: Confidence is not something we’re born with!

The good news then is that we can teach ourselves to be more confident or re-wire our brains to think and act more confidently.  The first step in conquering your confidence quivers is to acknowledge and accept them and use those feelings to spurn you into action. At the core, confidence is really about having the courage to take action in spite of the fear, rather than the absence of fear!

One of my favourite tennis players is Novak Djokovic. He frames the issue of self doubt eloquently, “If you don’t have that self-belief, then fear takes over. And then it will get too much for you to handle. It’s a fine line. The energy of those moments is so high: how are you going to use it? Are you going to let it consume you, or are you going to accept its presence and say, ‘OK, let’s work together.’ ” Now who would have thought that a guy like Novak Djokovic has self doubts? He looks so confident, right? Novak’s message is a life message which goes beyond the field of professional sports.

When you start to hear that negative chatter in your head, give yourself a pep talk. Mine goes something like this, “Yes, I know this is a bit scary and I know there’s a chance it might not turn out the way I hoped or planned, but you might as well be quiet because I’m not going to let this negative voice stop me from taking action!”.  One of the best ways to gather up the courage to take that scary action is to think about a higher goal, a goal that’s bigger than yourself.  How is taking this action going to help others? How will it change things that matter to you and make a difference? Isn’t being all you can be, beneficial to everyone around you, whether that be your employers, your life partner, children, or friends? Holding ourselves back doesn’t serve anyone!

In the earlier years of my career in Finance I had a tendency to go to meetings and simply listen. It was a bit intimidating to be surrounded mostly by men with bigger physical presence, voices and opinions which seemed t have the ability to state as hard facts. A trusted senior colleague advised me well, “Christine, you obviously have a lot going on in your head, and you’ve got to be less shy and make sure that you’re saying something or asking a question in every meeting.” My higher goal was to be instrumental in building a team and a business which was successful and where people had fun. In order to have this kind of impact on others and feel part of shaping the culture and the business, I had to become a more confident ‘public speaker’. That higher goal helped me get over my fear of speaking in front of larger groups or audiences.

If confidence is learned, that does mean that “practice makes perfect”. The more you take action in the face of fear, the more you train your brain that things are going to be ok. You’re developing positive reference points that you can refer back to each time you’re faced with fear. You say to yourself, “I can do this, I’ve faced fear before. ” In fact, who knows you might even end up enjoying that thrill of “putting yourself out there”. The irony of course is that it’s precisely in those situations where we don’t quite feel confident which offer the best opportunities for personal & professional growth. Now over to you. In what way do you want to be more confident? Why is that important to you? Ok, time to start practicing!

President’s Note

Mara headshotHappy March! I am hoping spring really is right around the corner…

We are so excited the new WWPR website is live! Thank you to RepEquity for helping us build such a beautiful, easy-to-use, and mobile friendly site! I encourage you to take a moment to check it out and update your membership information.

Event sign up is now so easy and we already have lots information to share with you on our event calendar. For March we decided to host an informal happy hour for members and our board to get to know one another better. Christianne Ricchi, owner of iRicchi has been kind enough to host us. I hope to see many of you there! And mark your calendars for one of my favorite events of the year- Speed Mentoring coming up on April 14.

In February we hosted our first professional development webinar with Christine Brown- Quinn. It was a great way to kick off the new year with helpful tips for career success. Christine will be regularly blogging for us this year so make sure you check out her posts on the blog. You can read her new post on confidence here.

Our ProBono client Bright Beginnings International has been gearing up for the groundbreaking on their new facility. Take a look at this great interview our ProBono committee secured for Whitney Faison of BBI with Great Day Washington.

And my favorite news to share…WWPR has a new and extra special member! Our sponsorship chair Erin Flior and her husband Eric welcomed a beautiful baby boy, Jack on February 13.

BabyFlior

Thank you to my fellow board members for diving in head first to make this the best year yet for WWPR! Want to get involved? Take a look at our different committees – we’d love to have you.

marasignature

Mara

 

 

PR’s Role in Politics – Managing the Crisis in Flint

Margaret-Mulvihill1The Role of Public Relations in Politics is a monthly column written by WWPR member Margaret Mulvihill, examining the role of PR in politics.

Disclaimer: The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect those of Washington Women in Public Relations

 

We welcome a new year in public relations, and in PR’s role in politics. Little has changed for us, and little has changed for our clients, since we ended 2015 in crisis management mode, and now we begin 2016 in a similar vein. There is an abundance of big media events unfolding, as we look to the Iowa caucus, and the caucus in New Hampshire. Presidential politics, along with the attendant PR efforts are always of interest to us, especially in this election year of 2016.

The immigration crisis continues unabated, with much discussion around the plight of the refugees fleeing the various wars in the Middle East. The Affordable Care Act continues to generate lively conversation between opponents and proponents. The global drop in oil prices are concerning, and are generating much media attention. Donald J. Trump’s onward march toward the White House, and the spectacle of Hillary Clinton again being denied the honor of being the first Madam President are hot topics of conversation. The Senator Ted Cruz birther issue – is a Canadian citizen running for President of the United States?

So, given all of these hot button issues, what’s the biggest story in media relations today? It can only be Flint, Michigan. Lead, a known and potent irreversible neurotoxin, poisoned the people of Flint, Michigan.

The world wants to know about Flint, about Governor Rick Snyder. What he knew and when he knew about it. Why he waited until now to declare a State of Emergency. This is the biggest crisis of human suffering in this country in decades, brought to light by Rachel Maddow’s investigative journalism. Dr. Mona Hanna-Attisha’s dogged determination to get to the bottom of the symptoms she was seeing in babies and young children was the driving force behind Maddow’s initial involvement. The Mayor of Flint, Karen Weaver, is working hard to keep the focus on mitigating the suffering, and replacing the damaged and worn lead pipes. The number of celebrities joining the people of Flint is growing every day. Today, Russell Simmons brought the number to an even 24, calling the crisis ‘environmental racism’. As the investigation deepens, the rhetoric continues to heat up.

There can be no doubt that Governor Snyder made very bad executive decisions, leading to this great suffering among his constituents. Some of these constituents have died. Some of them are irreversibly brain-damaged from drinking lead-contaminated water. Psychologically, the people of Flint, Michigan, may never recover from Governor Snyder’s actions. It is truly a crisis situation, and likely to get worse as we hear more from the people of Flint.

While it’s not an easy thing to do, and frankly it’s outside the comfort zone for many of us, there are times when we have to put the human face of death and suffering to one side. When we’re hired to tell the story of what happened, and what will be done to remedy it.

In Flint, the Governor has hired a major US crisis management firm to work on damage control, and on mitigating his role in this tragedy.

After hiring a new Chief of Staff, Jerrod Agen, whose wife Bettina is an SVP at national public relations firm Mercury, the Governor then hired Mercury, leaders in the field of crisis management. Following that he hired another communications expert, Bill Nowling. Mercury, Agen, and Nowling have an uphill battle ahead of them, which we will follow with great interest. In communicating with the public about this tragedy, they will have to show sincere concern for the victims, while explaining the Governor’s actions.

Maybe it will be revealed that the Governor swung into action as soon as he was made aware of the lead poisoning problem. Maybe we will find that he actively participated in the cover-up. He may well become Flint’s hero, or he may resign in disgrace. Only time will tell.

Margaret Mulvihill is Director of Communications at Lawson Mulvihill Media Inc., in Washington, DC. Follow her on Twitter: https://twitter.com/political_pr

 

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