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Building Your Story Bank: Where to Find Stories and How to Capture Them

Jun 25, 2026 | News & Updates, Pro Bono Client

By Lauren Lawson-Zilai, Founder and Principal of Zeal Communications This resource is the fifth in the WWPR Nonprofit Communications Toolkit, a year-long series of practical guides designed specifically for small to mid-sized nonprofits working with limited staff and budgets. Each guide is designed to be immediately implementable without prior communications experience or expensive tools. Explore […]

How to Hire and Work with a PR Consultant (When You’re Ready)

Apr 25, 2026 | News & Updates, Pro Bono Client

By LeAnne DeFrancesco, Vice President, Vanguard Communications This resource is the fourth in the series of the WWPR Nonprofit Communications Toolkit, a year-long series of practice guides designed specifically for small to mid-sized nonprofits working with limited staff and budgets. Each quarter focuses on a different theme, and each resource is designed to be immediately […]

Take Stock: A Nonprofit Communications Audit

Apr 3, 2026 | News & Updates, Pro Bono Client

By Kimaya Dixit, Senior Social Impact Strategist, UVA MBA Candidate ‘27 If you run communications for a small nonprofit, you’re probably making decisions on instinct. You post when you have news, send an email when you remember, and mean to update the website. Over time, the result is a patchwork: some channels are active, some […]

Know Your Audiences: A Simple Mapping Exercise

Feb 27, 2026 | News & Updates, Pro Bono Client

Written by Alicia C. Aebersold, Chief Communications & Membership Officer, American Psychological Association (APA) This resource is the second in the 2026 WWPR Nonprofit Communications Toolkit, a year-long series of practical guides for small to mid-sized nonprofits working with limited staff and budgets. Last month, you defined your three core messages. This month, you’ll identify […]

The 3 Core Messages Every Nonprofit Needs (And How to Write Them in 90 Minutes)

Jan 31, 2026 | News & Updates, Pro Bono Client

Written by Christina Crawley, Founder & Lead Consultant, Virtuosa. This resource is the first in a series of the 2026 WWPR Nonprofit Communications Toolkit, a year-long series of practical guides designed specifically for small to mid-sized nonprofits working with limited staff and budgets. Each quarter focuses on a different theme, and each resource is designed […]

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