Ethical AI and Writing: Can the Two Co-Exist? 
Sep 23, 2024 | Professional Development
By LeAnne DeFrancesco, vice president at Vanguard Communications If you make a living from writing, your hackles have likely been up for a while about artificial intelligence (AI)–not the customer service chatbots on a website “Can I help you find what you’re looking for?” or even the expanding search capabilities. I’m talking about generative AI […]
Ethical AI: Policy Development Tips for PR Professionals 
Aug 14, 2024 | Professional Development
by Allison Gross, associate director, Vanguard Communications As ChatGPT and other artificial intelligence (AI) tools emerge into our workplace, many in our firms are equal parts giddy and guarded about what it means for our short-term tasks and our long-term jobs. And the truth is, the evolution is happening so quickly that getting your head […]
Ethical AI for PR: Five Questions to Guide Your Strategy
Jul 20, 2024 | Professional Development
By Brenda Foster  ChatGPT has become my best friend. I know it will deliver what I need in a pinch—even if it’s not perfect. A quick list of TV and radio stations serving Bristol, TN? Check. Ten recipes using the quickly expiring root vegetables in my fridge? Done!  Much like human relationships, I’m aware of […]
Showing Gratitude Beyond the Email
Jun 12, 2024 | Professional Development
By Marilynn Deane Mendell  President, WinSpin CIC, Inc.  Over the last 40 years I’ve written various articles and advised clients on the value of sending handwritten thank you notes. There is always pushback. Despite the overwhelming evidence that writing a personal note of gratitude resoundingly results in immediate responses from the receivers and often future […]

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