wwpr-bright-beginnings-probono-washington-dcThe WWPR Pro Bono Committee initially began its partnership with DC nonprofit Bright Beginnings (BBI) to help tell their story of bringing education excellence to homeless families in the DC area. Now more than two years later, we continue support the BBI PR efforts and continue be inspired by the amazing work that Bright Beginnings does for homeless families within the Beltway.

Since the start of our partnership, we’ve completed a host of projects for the BBI team and this year is no exception. Keep reading to learn about the ways we helped the Bright Beginnings team share their inspired story in 2016.

Media Pitching

Last year was a big one for Bright Beginnings. With a new center opening in Ward 8 and its 25th anniversary to celebrate, we had several opportunities to share the BBI story with the news community. Through the efforts of PB committee members, BBI earned coverage from a range of media outlets, including Streetsense, Comcast Newsmakers, the Great Day show on Channel 9, the Daily Drum show on WHUR and the Radio One Public Affairs program.


Shot of the new Ward 8 Bright Beginnings Location in Southeast D.C.

Social Content

To highlight more than 25 years of excellence in the classroom, we helped the BBI team start the #BrightFuturesatBBI campaign to shine a light on the organization’s decades-long commitment to educational excellence. Check out some of the highlights:

Animation Video

MultiVu Creative, the visual design studio division of PRNewswire, invited some of our committee members to brainstorm concepts a promotional video showcasing the efforts of BBI. The BBI staff attended the creative concept session and selected the winning concept that became the one-minute animated video. Watch it below:

The WWPR Pro Bono Committee continues to provide guidance to Bright Beginnings for its storytelling needs – from communications audits to event press support. We are so honored to have worked with them for the past few years and we look forward to seeing more of their inspiring work in the year ahead.