Sitar Arts Center Shows Every Day Why Arts Education is Essential

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Susannah Rosenblatt,
Founder and Chief Strategist, Rosenblatt Communications
WWPR Pro Bono Committee Member

When schools face tight budgets, arts classes are often the first to be cut. Music and painting are often viewed as “extras” in comparison to reading and math. But at WWPR’s nonprofit pro bono client Sitar Arts Center, leaders, parents and volunteers passionately believe–and observe every day–how exposing young people to the arts builds essential skills that carry them through college and life.

March is Youth Art Month, a national opportunity to celebrate the incredible impact Sitar has well beyond its Adams Morgan neighborhood. It’s also a chance to raise awareness of why music, art, theater and dance are transformative for Sitar’s 900-plus students–more than 80% of whom are from low-income households.

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“The arts are a fundamental part of an education,” said Loretta Thompson, Sitar’s Senior Director of Operations and a visual artist. “They’re not an extracurricular.”

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That passion powers March 3, Arts Advocacy Day, signaling the constant need to fight for continued support for arts education for every child. “The city is still under-resourced for arts education opportunities for students of all backgrounds” said A. Lorraine Robinson, Sitar’s Senior Director of Programs and an award-winning theater director. “That is always a concern…this is really something valuable for young people’s development,” Robinson said.

And the powerful demand for arts education for young people has propelled Sitar’s growth. It launched in 2000, a small program offering music lessons to 50 kids in a subsidised apartment building basement. Since then, Sitar has moved into a 10,700-square-foot state-of-the-art facility with 130 volunteers and 12 artistic partners reaching students from across the District with daily after-school classes, a six-week full-day summer camp, including a summer musical, teen leadership programs, and an engaged parent network. Students, from infants to young adults, can learn anything from Bollywood dance to playwriting to knitting to stop-motion animation, all at affordable rates.

The impact of Sitar’s work is undeniable. Regular evaluation of students, alumni, and volunteers reveals that arts education increases children’s vocabulary, creativity, critical thinking and collaboration abilities. Teens at Sitar take on leadership roles, gain confidence, and expand their worldviews. And Sitar alumni are engaged with their communities at higher-than-average rates.

Arts education can give kids a voice and a means of self-expression, can improve public speaking prowess, and sharpen self-awareness, Thompson said. It teaches them it’s ok to try, and to fail. And young people carry those lessons far beyond the stage, the studio, or the practice room, she added, applying them to lessons in the classroom and in life.

These results align with scientific studies featured in Education Week that demonstrate how connecting young people with the arts boosts empathy and attention to detail. Other studies have also found that access to the arts improves the well-being of residents in economically disadvantaged neighborhoods. Robinson recalls one Sitar student explaining how, through arts classes, “When I don’t have something, I just make it”–and how that outlook is inspiring.

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“For a student of limited means, their mindset is now open,” she said. “There’s nothing they can’t do.”

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Sitar alumnus Angel Perez became a celebrated visual artist while still in elementary school. At age 10, he taught workshops on making art out of trash, creating a delicate parachute from a Safeway grocery bag, Robinson recalled. He went on to win awards, and his visual art talent empowered him to become the first in his family to attend college, earning an art degree from California College of the Arts. He now works as a muralist, educator, and community advocate in Berkeley, California. Thompson remembers another Sitar alumna, Nikki Hendricks, a mural arts student who now shows her fashion designs on runways across Europe.

“You have to at least provide these opportunities for young people,” Thompson said.

Walking through the warm, inviting, space, you might encounter a gaggle of little ballet dancers twirling in purple leotards, bright white tights, and soft pink ballet slippers, or tween boys in practice rooms with their necks craned over electric guitars. The diverse environment at Sitar is designed to be welcoming to all, a place where artistic minds are accepted, Robinson said.

The Center is a community institution, with plaudits including Sitar educators honored with special Tony Awards, and recognition by the Catalogue for Philanthropy, the D.C. Mayor and the Washington Post, among others. Even as Sitar grows and gains national recognition, the mission of inspiring young people across the District through the arts remains the same.

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“Arts education,” Robinson said, “is something that all students need.”

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Five Steps for Conducting Business in a Foreign Culture

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A Conversation with Cross-Cultural Communication Expert Sophie Lechner

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Alexis Cheney, Project Manager, ChoYou; WWPR Member

As WWPR members may remember from my last column, “Communicating Across Cultures: Bridging the Gap Between French and American Communication Styles,” I moved to Paris from Washington, D.C. in October 2018 due to my pure love of the city and French language. I currently work as a Project Manager within a French marketing and events agency.

Since Washington, D.C. bustles with international organisations, global PR agencies, and multinational companies, it is imperative that PR professionals understand how to conduct business with individuals from foreign countries and cultures. I spoke with the Founder and CEO of Global Commerce Education, Inc. (“GCE, Inc.), Sophie Lechner, to understand how to best professionally communicate with individuals from other cultures and how to avoid miscommunications.

Lechner created GCE, Inc. to enable companies to develop the appropriate strategy for entering their product or service into foreign markets. GCE, Inc. teaches its clients about the cultural nuances of the countries whose markets their clients seek to enter. As the daughter of a French mother and a Pakistani father who has over 25 years of professional experience leading dozens of teams at international companies such as British Petroleum, Pfizer, and Bayer, Lechner is an expert on cross-cultural communication.

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Lechner explains that some Americans – depending on where they grew up  – may not have had the privilege of interacting with individuals from other countries and countries. In effect, they sometimes are not even aware of the existence of cultural differences when they meet foreigners. She says, “Culture difference can be a particularly complicated obstacle due to its invisibility.”  Therefore, it is necessary to bear in mind when conversing with someone from a different culture, that a misunderstanding may be due to a cultural difference as opposed to solely a disagreement.

Here are her tips on conducting business across cultures:

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Lechner explains that some Americans – depending on where they grew up  – may not have had the privilege of interacting with individuals from other countries and countries. In effect, they sometimes are not even aware of the existence of cultural differences when they meet foreigners. She says, “Culture difference can be a particularly complicated obstacle due to its invisibility.”  Therefore, it is necessary to bear in mind when conversing with someone from a different culture, that a misunderstanding may be due to a cultural difference as opposed to solely a disagreement.

 

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Lechner notes that a pitfall when working in a foreign country is assuming that the methods of conducting business in one’s home country are better than those within a foreign country. Whereas in the U.S., it is common to circulate a meeting agenda prior to a meeting, to then follow the agenda to a T, and lastly to walk away from the meeting with clearly defined to-dos, in France, meetings often meander from one topic to another in a way that can feel disorganized to Americans. Yet, Lechner notes, such French meeting format can help participants to understand how topics fit into the company’s broader goals. Lechner says one must remember that the American way of running meetings is not necessarily better than the French way; they simply serve different purposes. As such, one must be open to changing one’s methods when working with foreigners or in a foreign country.

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Lechner explains that the history of a country plays into the mindset of its inhabitants. In France, for example, 17th century French philosopher René Descartes continues to impact how French people tackle problems. Since the Cartesian (i.e. relating to Descartes) way of thinking encourages looking at topics as a system, it is no wonder that French meeting facilitators allow meeting topics to weave from one another so as to shed light on the whole business. In fact, most French students learn about the Cartesian way of thinking (philosophy, after all, is a mandatory subject in high school) so Descartes continues to have a large influence on French mentality. Understanding major cultural references (such as Descartes for the French) helps individuals who conduct business in a foreign country to appreciate how foreigners solve problems and how those foreigners may expect them to approach problems as well.

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If one plans to conduct business in a foreign country, Lechner strongly recommends that she meet regularly with a cross-cultural mentor. Such mentor should be someone who is native to the foreign country or has lived there for an extended period of time and understands its nuances. Lechner explains that body language may differ from one country to another. She explains that Japanese people nod their heads in conversation to convey to their interlocutor that they are actively listening. She notes that foreigners should refrain from assuming that such nod signals agreement. Meeting with a cross-cultural mentor who is aware of such differences in body language would help individuals to avoid serious miscommunications or assist them in parsing out miscommunications that have occured due to false assumptions.

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Speaking of assumptions, Lechner reminds us to turn them off! She recounts a situation in which she mediated a Skype call between an American team that pitched a service to a French team. After the call, both teams spoke to Lechner individually and conveyed  to her their reactions. The Americans expressed concern that they would not receive the contract from the French team. Conversely, the French team indicated enthusiasm to begin working with the Americans. It turns out that the Americans had misinterpreted the French team’s curiosity and ensuing questions as skepticism and even a rejection of their services. Lechner notes that American communication style can be more direct and enthusiastic than that of the French, which – by contrast – can be more subdued. When French people call into question an idea, it does not necessarily mean that they disagree with it. In effect, Lechner reminds us to identify our assumptions (i.e. the assumption that when one poses a challenging question about an idea it means that one rejects the idea) and – if appropriate – to even vocalize assumptions when making them.

Although Lechner provides advice for those working in international contexts or with internationals, she also acknowledges that the definition of “foreign culture” is broad and reminds us that separate industries may feel like foreign cultures. Therefore, whether working with someone from a different country or a client within a foreign industry, following Lechner’s tips will help you to navigate foreign environments with grace.

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What’s New at Sitar Arts Center? A Conversation with Kieran Hayes, Sitar Arts Center Volunteer, and Donor

Whitney M. Faison
Digital Marketing and Communications Manager, Meals on Wheels America
WWPR Pro Bono Committee member

Many nonprofit organizations rely on the dedication of their volunteers. Kieran Hayes is the embodiment of what WWPR’s pro bono client Sitar Arts Center needs to not only sustain and serve but also thrive.

Kieran has lived in the DC region for several years, but currently resides in Vienna. Sitar came into his life almost three years ago. Aspirations of potentially pursuing a career in teaching motivated him to find a way to share the gift of music with the community.  At the age of 10, he started taking piano lessons, growing up in southern Maryland and continued with the art of piano for seven years. He searched online for an opportunity that resonated, and he found Sitar. After learning more about the organization and connecting with staff, he decided to volunteer.

At first nervous to tap into his skills as a teacher, the team at Sitar supported Kieran as they do with all volunteers. Sitar’s staff provides a syllabus and resources to help volunteers. It did not take long for Kieran to establish his own teaching style and grow comfortable in the volunteer role.

Kieran Hayes (center) stands with the volunteer private lesson teachers during the ‘Sitar Student Showcase’ (Spring 2018).

Kieran currently has five private lesson students, and one music theory class featuring four students. He teaches once a week, from 4:30 to 8 p.m. This segment of time allows him to meet with all nine students.

Kieran says there are several reasons he continues to volunteer with Sitar, teaching children the skill of piano playing.

“It’s rewarding to see the children learning new things and their excitement at their own progress.” He goes on to say, “I also think that the personal growth as a volunteer myself was rewarding. As a volunteer, I feel like I’m doing something right in helping the community and that feels really important to me.”

While every student he teaches is special, there are certain moments that stand out to him and remind him that the work he is doing is significant in the lives of Sitar students. Every semester Sitar holds as showcase featuring students and their talents.

It’s a big deal for the students, and they spend a lot of time practicing, and I do my best to help them calm their nerves,” Kieran says.

During the most recent showcase, a student in his own way demonstrated his gratitude for Kieran as a teacher and mentor.

“This one student, in particular, did a great job and after his performance ended and I was getting ready to leave, he walked up to me . . .a little shy . . . staring at the ground and said ‘Mr. Hayes, I just wanna say thank you for coming.’ It meant a lot that I was there for him and able to support him during this moment in his life.”

While making an impact through teaching has been a huge contribution to Sitar as an organization, Kieran decided to take his support a step further by becoming a monthly donor through the Sitar Sustainers Monthly Giving Program. “I can donate my time, but Sitar can always use more resources to expand and achieve their goals. I recognized Sitar as something that was good for the community and an opportunity the children would not have otherwise.”

For those inspired by Kieran’s story and his dedication to Sitar, he wants everyone to know that anyone can help Sitar in their efforts to share the gifts of the arts and support children.

Volunteers and donations are a great way to help. Volunteers who contribute just 30 minutes can help take a child off the Sitar waitlist and get them enrolled in the music or art class they have been waiting to experience. The more support Sitar has, the more children will be able to access this one-of-a-kind programming.

Kieran says that when it comes to the students, “It’s easy to see that they are gaining something from the programming at Sitar, and they are happy to be there. It’s a friendly environment, and students look forward to it. I can see students grow from year to year, and it’s wonderful.”

 

President’s Note: February 2019

WWPR 2019 President, Senior Governmental and Political Outreach Manager, American Society of Anesthesiologists

As we wrap up the conclusion of Black History Month, I am especially proud of WWPR as an organization that celebrates diversity and inclusion.

While we don’t have complete records for every year of WWPR, this year is doubtless one of the most diverse Board of Directors we’ve seen in comparison to previous years, including four incredible African American women that are change-makers both on our board and in their own right. But it doesn’t stop there – we believe this year is the first year we have a Native American woman on the Board, plus a variety of other women from different backgrounds, ages and expertise. As communications professionals, we know the importance of having a diverse range of voices at the table, and that’s something we celebrate at WWPR, so that our members can have the right tools and support to carry these same ideals into their workplace and communities. Want to know more about our amazing new Board? Join us this week at our (rescheduled) Meet the Board Happy Hour, Wednesday, February 27.

In direct correlation to the Board, I believe WWPR’s programming is just as diverse as our member base. Next month, we will host our first Professional Development event targeted to women early or mid-level in their careers (stay tuned for more on this!). We have also scheduled our second in a series of senior level communicators roundtables, in partnership with our sponsor AARP. Similarly, our two signature events celebrate women at very different stages of their career. The Emerging Leaders Awards recognizes young women who have already shown success while the Woman of the Year Award celebrates a communications professional who has had a storied career of accomplishments. And by the way, our Woman of the Year date is already set, so you should mark you calendar for November 15.

Edelman IP & Insights: Breaking Into & Succeeding In PR — a WWPR member shares key takeaways from the event

Article written by Florence Sumaray, Digital & Marketing Communications Expert; WWPR Member

The Edelman IP & Insights event exceeded my expectations and I know everyone that came learned something about company branding, diversity and inclusion, and the overall culture of Edelman. The event kicked off with Ryan Zimmerman, DC Public Affairs, and Lisa Ross, President, Edelman DC, who gave a brief overview of the organization and spoke about how Edelman runs a tight ship and, in their words, “It’s a learning organization to a degree. We give, and we take, we teach, and we learn.” Laura Gentles, General Manager of Brand and who has been at Edelman for 15+ years led the presentation portion for the Edelman Earned Brand Report. It was an overview of Edelman’s Trust Barometer and was fascinating to see that consumers are quick to align themselves with brands which fall in line with their beliefs. The report took an inside look at consumer behavior and consumer relationships between people and brand and what they believe in and what they buy. Edelman showed us a powerful campaign video which was created to increase visibility of the Women’s National Basketball Association (WNBA) titled “Take a Seat, Take a Stand.” It was part of their new women and girl’s empowerment program for the 2018 season which was highly successful in bringing more awareness and attendees to the sport.

After the presentation, five employees who represented a broad cross-section throughout the Washington office and their varied interests spoke on a panel led by Jackeline Stewart, Edelman DC Brand. This broad section represented Edelman’s five employee networks representing diverse groups: Global Women’s Executive Network (GWEN); Edelman Equal, focused on the LGBTQ community; Edelman Griot, focused on the Black community, Edelman Inclusivo, the Latino network; and Veterans network, Edelman Forward. The questions focused on the culture of the organization, work life balance, how their own personal brand impacts their work life and opening it up to the audience. An employee talked about how he can bring his ‘authentic self’ to work each day and that’s important to him to have that self-expression. Another spoke about what a supportive environment it is as he was allowed to take some leave to volunteer at the Olympics in Brazil and apply his skills. Also, it was noted that they encourage and welcome employees to bring their work and life experience to their jobs to help with various clients and campaigns. The audience was quick to raise their hands to the question on what they value in a company and this was probably the best part of the event. You were able to hear from colleagues in the industry share what their companies do, how they view their companies, how they can do better and what companies need to be mindful of moving forward. There was such great information shared that was inspiring. The event closed out with Trisch Smith, Global Chief Diversity and Inclusion Officer who spoke about how they are transforming culture. People create culture and regardless of their backgrounds diversity is what makes you who you are and helps to create client campaigns.

I stayed around to speak with many employees towards the end and to be honest, after hearing about the Edelman Earned Brand Report, how passionate the staff is about their jobs, it inspired me and I’m sure others to consider exploring opportunities at this company. Who wouldn’t want to work in an environment that allows you to be your authentic self, thrive and make an impact on the world?

Thank you WWPR for partnering  with Edelman to have us attend this amazing event.

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