A Seat At The Table: More Women in Leadership Positions

Fact: In the corporate sector, there are only 25 women CEOs in the S&P500. According to the Heidrick & Struggles Board Monitor report, in 2016, 27.5 percent of Fortune 500 companies board seats were occupied by women—a total of 117 board seats. Out of the 117 board seats, “Roughly 30 percent of all female directors appointed went to consumer boards, followed by industrial boards, at 24 percent. Financial services boards appointed 15 percent of all new female directors, followed by technology boards, at 14 percent; business services, at 11 percent; and life sciences, at 7 percent.”

Ariana Solis Gomez, WWPR Member
Article written by  Ariana Solis Gomez,
WWPR Member,
Director of Strategic Communications, Hogan Lovells

In government, women hold 83 seats of 435—or 19.1 percent—in the House of Representatives and 22 seats of the 100 seats in the Senate.

Also fact: A Morgan Stanley report indicated that “more gender diversity, particularly in corporate settings, can translate to increased productivity, greater innovation, better products, better decision-making, and higher employee retention and satisfaction.”

If research is showing us that having more women in leadership positions is good for business why do women remain underrepresented at the highest levels? Is it true that there are not enough qualified female candidates to occupy these positions or is unconscious—and conscious—bias the greatest barrier? I believe it’s the latter.

Women are not only qualified but educated and capable of taking on leadership roles. Women are obtaining graduate and undergraduate degrees at a higher rate than men. They are also becoming economic powerhouses and household decision makers.

In the current political and economic climate it is critical to have more gender equality and inclusion. Companies must invest in their female employees to continue to build a sustainable pipeline of strong female leaders to occupy executive positions in government, corporate, and agencies; create inclusive environments where women can thrive; and invest in women-owned businesses.

But most importantly, we need more strong leaders who are willing to lift other women, and more women to pave the way for other rising stars. So be a mentor and seek mentorship and sponsorship, help other women on their career paths, and don’t forget that no (wo)man is an island.

Rise & Shine: Building your Personal Brand with Alexia Baillow

Stephanie Wight, WWPR Member, Professional Development Committee
Article written by  Stephanie Wight, WWPR Member, Professional Development Committee, Senior Account Executive, The Reis Group

In a room full of early risers, eager to begin their day with a cup of coffee and a boost of motivation, Alexia Baillow, a brand marketing superstar, took the stage and spoke powerfully about her experience developing her own voice and personal brand.

Rise & Shine, a new quarterly series, gathers WWPR members before the workday to showcase a shining leader in the field and share inspiring ideas and helpful practices to help members be the best versions of themselves.

Alexia, a brand marketing manager at MGM National Harbor, spoke to the group about how clearly defining her values has helped build and strengthen her brand and drive her successful career. Below are a few of the key takeaways:

  • Finding congruence in your everyday life will help you build your personal brand. In order to find happiness and purpose in her career, Alexia made a point to tie her personal values to her professional skillset. She is an advocate for the minority community, helping to break down barriers and using that momentum to build bridges between companies, communities, and people. Alexia encouraged finding harmony between one’s career and values and using that passion to support your personal brand.
  • The strength of your personal brand is not based on social followers. Alexia emphasized that you should think of your personal brand as how you want people to describe you when you’re not in the room. Lean on your social platforms to share your voice and values and tell your story to professional and personal connections. Someone with a successful personal brand will be more concerned with the quality of their followers and engagements, rather than the quantity.  
  • Deeply consider your values and goals. People who are hoping to strengthen their personal brand should first outline their purpose behind these endeavors. Alexia emphasized that taking time for self-evaluation is the first step in being able to tell your story. This self-reflection can help you recognize things that may be holding you back from the values you are hoping to instill. 

By defining your values, finding congruence between those values and your career, and focusing on your authentic connections and quality interactions, you will be well on your way to achieving a strong personal brand.

Check out the video below to hear Alexia Baillow’s three tips to building a personal brand: 

 

President’s Note: May 2018

Communicate. Collaborate. Conquer.

Danielle Veira, President, Washington Women in PR
Danielle Veira –  WWPR 2018 President, Director of Communications & Engagement, A Better Chicago
Twitter: @DaniV7101

 

Our theme for 2018 has set the stage for WWPR to shine a spotlight on the remarkable female communicators that are changing the game in the industry. In May, we celebrated the achievements of eighteen impressive Emerging Leaders Awards finalists who rose to the top of a record-breaking number of nominees. These women are more than their resumes; they’re volunteers, advocates, mothers, artists and changemakers. If you were able to join us on May 15th, you know our judges had an extremely difficult job in choosing the six honorees. If you missed the big event, you definitely missed something special–including a one-on-one with UrbanStems’ Cameron Hardesty–but don’t worry, we have a recap you can check out.

With Summer on the horizon, we have even more opportunities for you to build both your communications skills and your network…and prepare to conquer your next career goal. Whether you’re waking up with inspirational tidbits from PR powerhouse MGM National Harbor’s Alexia Baillow at our next Rise & Shine event or hearing from George Washington University School of Media and Public Affairs’ Jenn Halpin on what’s holding you back in the workplace, we have something for everyone. We even have some fantastic summer workout series events with local fitness studios that we’ll be hosting throughout the season.

So stay tuned and we hope to see you soon!

-Dani
2018 WWPR President

Living Out the 2018 Emerging Leaders Awards Theme at the Reception

Communicate. Collaborate. Conquer. Attendees were living out the 2018 Emerging Leaders Awards (ELA) theme during the reception, Tuesday, May 15, as they networked, heard from industry leaders, and—of course—celebrated the six very deserving young women who were honored for their work spanning different industries.

WWPR President Danielle Veira kicked off the event by impressing how important it is to highlight women early in their career and sharing how proud she was to expand the breadth and reach of the ELAs this year to include a wider variety of women in different aspects of PR and across a range of industries. She emphasized the many other roles the finalists play, including as mothers, volunteers, and advocates.

Next up was a Q&A session with Cameron Hardesty, head of merchandising at UrbanStems, moderated by Barbara Martin, co-founder and co-CEO of BrandlinkDC. Cameron described what living out the ELA themeCommunicate. Collaborate. Conquer.means to her: writing persuasively, respecting strengths and weaknesses, and listening to your champions and inspiration.

Cameron described her path to her current startup as long and winding, starting with government work. As part of her role as executive assistant to a chief of staff, she followed her nose to public affairs—and the White House flower shop where the seed of creativity was planted.

Cameron also talked about life in a startup: trying on different hats and accepting what she didn’t know, but always keeping in mind her true north, and following her father’s advice to ensure that her function is a revenue driver for the organization. Especially at a startup, her philosophy on work-life balance has led her to integrate aspects of her role and internal motivation to continue pursuing something she loves, which she’ll also apply to her end goal dream of becoming an entrepreneur.

For the final portion of the night, we recognized the amazing women who are the 2018 ELA winners—a major accomplishment for those early in their career. The ELA Committee Co-Chairs Sabrena Pringle, social media and communications lead at Head Start Information and Communications Center, and Sara Tuman, senior insights specialist at Social Driver, introduced the eighteen finalists and announced the six honorees, and shared that this year’s awards committee had reached the highest number of nominees ever.

Before the honorees were announced, the committee shared a short video of all of the finalists describing what Communicate. Collaborate. Conquer. means to them. All the women had amazing things to say about this important theme:

While all of the ELA finalists are deserving of recognition, the night culminated in the announcement of the winners in each category:

Elise Castelli, Director of Communications and Public Relations, Society of Interventional Radiology (Association)

Kristin Chapdelaine, Director, GolinDC (Large Agency)

Mercy Chikowore, Communications Manager, Washington Area Women’s Foundation (Non-Profit)

Shelby Giles, Account Supervisor, Vanguard Communications (Boutique Agency/Independent)

Tiph Turpin, Senior Manager of Global Internal Communications, Mars, Incorporated (Corporate)

Tara Goodin Rabin, Senior Press Officer and Public Affairs Specialist, U.S. Food and Drug Administration (Government Affairs)

All-in-all, it was another successful night for the WWPR community, but especially the recognized emerging leaders who will continue to communicate, collaborate, and conquer.

Melinda Tolliver, WWPR Member
Article written by  Melinda Tolliver, WWPR Member, Manager, Digital Media, National Alliance for Public Charter Schools

Super Kids Deserve Super Heroes

You won’t have to file into a darkened theatre soon to get your fill of superheroes. Nor will you need to squeeze on a super suit of your own to save the day…or night.

WWPR’s Pro Bono client, Sitar Arts Center, hosted its 2018 Gala: Be a Super Hero on Thursday night, April 26. The night featured pop-up performances and a silent auction. Proceeds from the event fund the exploration of student superpowers such as dance, music, creativity and expression.

We’ll have a full recounting of the super escapades in next month’s newsletter. In the meantime, feast your eyes on the adventures of these four Super Kids and their trusty sidekicks and super helpers (parents, teachers, administrators and donors) !

Join the Mailing List

Stay connected with WWPR by signing up for our mailing list! You’ll receive the latest updates on professional development events, exclusive networking opportunities, leadership initiatives, and more!