By Dinesha Rogers Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. Although originally a marketing strategy that occurred offline, cause marketing has been conducted more and more through online channels in the last decade. The advent of online cause marketing has allowed consumers, for example, to take a […]

WASHINGTON, D.C. (November 16, 2015) – Christina Nicols, senior vice president and director of strategic planning and research at Hager Sharp, was named the Washington Women in Public Relations’ (WWPR) 2015 Washington PR Woman of the Year Friday in a ceremony honoring top public relations executives and celebrating women in communications. Nicols was one of […]

The Role of Public Relations in Politics is a monthly column written by WWPR member Margaret Mulvihill, examining the role of PR in politics. Disclaimer: The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect those of Washington Women in Public Relations At this point in the political […]

By Alexandra Dickinson, Director and Chief of Staff at Beekeeper Group, and co-Dean of the DC Chapter of the Awesome Foundation Disclaimer: The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect those of Washington Women in Public Relations “Do Your Best.” A friend and colleague of mine gave me a […]

WASHINGTON, D.C. (June 17, 2015) – Washington Women in Public Relations (WWPR) proudly announced three inspiring communications professionals as the 2015 Emerging Leaders Awards honorees: Sarah Coppersmith, Emily Rasowsky and Shannon Toher. The Emerging Leaders Awards is an annual awards and cocktail reception that recognizes leaders in public relations and communications, among young women (aged […]

What’s Your Superpower? Tell Us and Win! You could win a FREE ticket to the 2015 Emerging Leaders Awards.  To enter, please tweet a video, image or quote describing your superpower and use the hashtag #ELA2015 in your tweet. One entry per person. The winner will be selected at random on June 15. The user will […]

This month’s Member Spotlight interview features WWPR Member and Woman of the Year honoree Lauren Lawson-Zilai, Director of Public Relations and National Spokesperson, Goodwill Industries International. Q: How did you get started in communications? A: I started off as a publicity assistant at Penguin Putnam after an internship at Simon & Schuster. I had just graduated from the […]

By Margaret Mulvihill The Role of Public Relations in Politics is a monthly column written by WWPR member Margaret Mulvihill, examining the role of PR in politics. Disclaimer: The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect those of Washington Women in Public Relations Porter Novelli helps […]