Category: News & Updates

[View the story “Capturing Thursday’s Think Small Achieve Big Vocus Conference” on Storify]

So we all know Vocus is a PR and cloud-based marketing software company so I thought  it would be interesting to talk to the man behind Vocus’ PR. Frank Strong is their director of PR which means he gets to direct the communications of not only Vocus but he also touches PRWeb, iContact, Help A […]

Captain JA “Cappy” Surette, APR is the Public Affairs Officer of the U.S. Navy Bureau for Medicine and Surgery and commented on the downfall of over measuring the impact of a negative story. In proving his communications ROI at the Pentagon, he explains that while there may be one or a few limited negative stories, […]

Rebekah King is the Consumer Communications Manager at Kelley Blue Book and as a panelist at the Vocus event on the topic of reporting and ROI said she “reports to management in context. How will they understand, approve and continue PR and Social Media unless there is context to the reports and they are comparing […]