Breaking through the Noise: Creating Your Own News
Jul 22, 2022 | Membership, News & Updates
At the height of the pandemic, Goodwill Industries International faced a pretty significant challenge. People knew the Goodwill® name, and our physical presence was strong — but there was a disconnect. Despite a 94% brand recognition rate, there was a gap in mission awareness. Goodwill is a 120-year-old social enterprise; one of the oldest, legacy […]