• Full Time
  • Anywhere

Website Fairtrade America

The future is fair

About Us:

At Fairtrade America you will work with companies, shoppers and campaigners to create a more equitable trading system for and with the producers growing products like coffee, cocoa and bananas. Fairtrade America is the US branch of the social impact organization behind the Fairtrade Mark. This product label shows shoppers that farmers and workers in the regions we work (Latin America and the Caribbean, Africa and the Middle East, and Asia and Asia Pacific) are getting a fairer deal.

We envision a world in which justice and sustainable development are interwoven with trade and business – one where every person can have a decent life. Fairness, integrity and transparency are core to everything we do at Fairtrade. Fairtrade is a global movement that includes nearly 2 million farmers, over 2,000 businesses and millions of shoppers in over 100 countries. By working together, we can create a more equitable world.


Job Purpose:

The Media Relations Manager plays a unique and critical role in raising awareness of Fairtrade, creating space for farmers to speak for themselves and pushing the narrative of trade justice forward in the public sphere. As the primary media relations team member, the manager is responsible for developing and nurturing relationships with press, finding press-worthy Fairtrade stories, developing all press materials and liaising with media representatives for both proactive and reactive opportunities. This team member will collaborate closely with Fairtrade staffers and producers around the world that are experts in farming, core Fairtrade commodities and impact areas.


Reports To: Director of Marketing and Impact


Duties & Responsibilities:

Media strategy and public relations — approximately 50% of your time

  • Design and implement media strategies that support Fairtrade’s organizational goal of increasing market access for Fairtrade farmers in the US by increasing awareness among consumers through national, local and lifestyle press groups and expanding the community of businesses that sell certified products through trade press.
  • Cultivate and manage strong relationships with media representatives, building and maintaining robust database of local, national and trade/industry press connections.
  • Manage all day-to-day media inquiries, conduct proactive outreach paid media opportunities as needed.
  • Develop and maintain all written press materials, including press releases, media advisories, story pitches, press kits, background information and talking points.
  • Oversee and maintain organization’s media monitoring systems, tracking trends, distributing information and leading on analytics and reporting.
  • Closely monitor human rights and environmental news and events as it relates to Fairtrade’s scope of work, including social media channels, to identify and develop media opportunities and conduct reporter research.
  • Implement media strategies that accelerate awareness of Fairtrade and issues in farming with a particular emphasis in creating space for farmers to speak for themselves.

Thought Leadership — approximately 25% of your time

  • Develop a thought leadership strategy by collaborating with local and global Fairtrade leaders, leveraging their strengths and expertise and the organization’s mission to boldly position Fairtrade as a thought leader in areas such as retail/consumer goods, farmer climate resilience, sustainability labeling, etc.
  • Build relationships with industry conveners and lead on the submission of speaking engagement proposals to ensure Fairtrade is in all of the right spaces.
  • Conduct spokesperson training and coaching for interviews and speaking engagements on specific stories and for skill-building of Fairtrade America staff.
  • Support organizational thought leaders with year-round advice and content creation support for press, LinkedIn, the blog and other channels as needed.

Local and Global Collaboration — approximately 25% of your time

  • Serve as the US representative on global media relations community of practice, building strong and collaborative relationships across Fairtrade.
  • Gain a deep and evolving connection with producer network staff and farmer spokespeople, identifying opportunities for press pitching and storytelling
  • Collaborate deeply with the Brand, Impact and Communications team in campaign implementation on press channels and other announcements as they arise.
  • Work with the Commercial Partnerships team to capitalize on media trends in different industries and leverage timely programs and standard announcements to get more eyes on Fairtrade.

If you were here right now, you might be working on projects like the following:

  • Collaborating with other certifications on press outreach for the Little Labels, Big Impact campaign launching in January 2024.
  • Building relationships with Fairtrade offices around the world to prepare for 2024 press outreach.
  • Submitting speaking engagement proposals for spring tradeshows and conferences in the coffee, confectionery, produce and sustainability spaces.


This position is based at Fairtrade America’s headquarters in Washington, DC with a 2-day/week inoffice hybrid model. While location in the DC metropolitan area is preferred, remote candidates working in the ET time zone will be considered.


Basic Qualifications:

  • A bachelor’s degree plus a minimum of 5 years of relevant experience or, if the candidate doesn’t hold a bachelor’s degree, an additional four years of experience.
  • Excellent writing, presentation and communications skills.
  • Strong organizational and time management skills, with a proven ability to manage multiple competing priorities and keep track of many details.
  • Cross-cultural communication experience.
  • Experience in press release development, pitching and media relations.
  • Knowledge of media monitoring systems and analytics.
  • Ability to work during off-hours as needed for time-sensitive press opportunities.
  • Willingness to travel (international and domestic) up to 15% of the time.

Preferred Qualifications:

  • Journalism, broadcast, public relations or agency experience.
  • Flexible, creative team player able to quickly adapt and adjust work to resolve pressing issues.
  • Experience managing complex projects with multiple stakeholders.
  • Spanish or French language proficiency.
  • Experience in managing crisis communications.
  • Knowledge and commitment to Fairtrade and social justice issues.

What We Offer:

Fairtrade America offers a dynamic and engaging work environment and a competitive salary and benefits program, including:

  • Generous time off, including vacation, sick leave, paid volunteer time, 12 paid holidays, and employees receive full pay when the office is closed during the last week of the year.
  • Comprehensive health care for you and your family through medical, dental, and vision insurance.
  • For emergencies and financial security, life, long and short-term disability, and accidental death and dismemberment insurance, plus an employee assistance program.
  • 401k plan with employer matched contributions to help you save for retirement.
  • Flexible spending and transit reimbursement programs offering pre-tax savings for qualified health care, dependent care and transportation expenses.
  • Paid parental leave for three months, plus additional flexible options for six months.
  • Telecommuting and flexible work schedules available.
  • Wellness benefits, including access to an on-site fitness center and reimbursement for wellness programs and activities such as wellness memberships, yoga classes, meditation, and more.
  • Mission-driven, passionate, and welcoming colleagues who learn from each other and enjoy working together.
  • Professional development program designed and funded to support your career goals.

Salary: $65,000 – $85,000 per year


Fairtrade America is an equal opportunity employer committed to an inclusive and diverse workforce. We do not discriminate on the basis of actual or perceived race, color, national origin, religion, age, sex or gender (including pregnancy, childbirth, or pregnancy-related conditions), gender identity or expression (including transgender status), marital status, sexual orientation, physical or mental disability, genetic information, military service or veteran status, or any other status protected by law.

To apply for this job please visit fairtrade-america.breezy.hr.