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Measuring Success in Public Relations

Communications and public relations initiatives take many shapes and forms to meet unique and challenging goals. Because of the nature of these initiatives, measuring and quantifying the success of those campaigns can be complex. Relationship building, stakeholder engagement, and amplification tactics can drive significant impact, but may not be as flashy as a front-page story.

These panel of experts discusshow to measure success in communications and public relations and explain what is working even if you aren’t appearing on the front page of the Wall Street Journal.

  • Jennifer Arnold, Associate Vice President, Marketing & Communications at the U.S. Soccer Foundation
  • Joanna Diaz Soffer, Government & External Affairs at T-Mobile
  • Melissa Zuckerman, Senior Vice President at JPA Health
  • Moderated by Suzanne Struglinski, PR Manager at Industry Dive