Harnessing the Power of Data: How Modern Data Mining has changed Strategic Communications
This panel of seasoned communications and data experts who will share key learnings on how data mining has evolved to enhance communications efforts. They will further discuss some of the challenges that public relations professionals face related to data, and offer ways for communicators to incorporate a data-driven mindset into their everyday work.
• Andrea Christianson, Managing Director, Hamilton Place Strategies
• Carrie Jones, Principal, JPA Health
• Lisa Kiefer, Managing Director, Morning Consult
• Kathy Steinberg, Vice President, Harris Poll