Courageous Conversations – Tackling Tough Conversations in the Workplace – Event Recap

One of the persisting challenges for employers and employees is how to handle tackling tough conversations and controversial topics that some view as too taboo or “distracting”. Nonetheless, as our nation faces a national reckoning on issues such as race, we are now forced, and rightly so, to finally figure out a way to face them head on at work. Through open and honest conversations that are both productive and results-driven, we can create a space where everyone, especially people of color, can thrive.

This was the topic of the recent WWPR webinar, “Courageous Conversations – Tackling Tough Conversations in the Workplace” featuring industry leaders, Jackeline Stewart, Mel Rivera and Joanne Irby. These women came together for a timely conversation about how to facilitate these tough conversations and to provide women of all backgrounds with the tools they need to stand out, be successful and shape a healthy workplace culture. 

They spoke directly to the problems that women of color face when confronted with microaggressions in the workplace and how colleagues can step up as effective allies in these situations. Irby explained that employees will typically take their cues on how to behave from leadership so in times like this, it’s critical that they take decisive action: “People will do what is valued by the leaders of the organization…There’s been an awakening among many of us – whether you’re white or black – and for many leaders in organizations…they’re ready to do what it takes to live the values that they espouse.” 

While many organizations and employees issued statements in support of the protests and the growing demands for change, that was not often reflected in their core values and daily operations. Both Irby and Rivera explained that making the necessary changes would mean that everyone, not just employees of color, speak up to cultivate trust in the organization.  

They also talked about another critical tool for having tough conversations and driving good workplace culture: allyship. Rivera defined an ally as “peers who have our back” and explained that mentorship is important to help employees feel valued: “In organizations that don’t have actual mentor programs you sometimes have the do the work under the hood – take on more of the labor – to make sure I’m the obvious choice when an opportunity comes up.” Without good mentorship and allyship at organizations, employees of color can often feel ostracized and can make the conclusion that their development doesn’t matter. 

Rivera and Irby also had a lot of advice for women so that they can breakthrough, make an impact, have their ideas heard and push their organizations to be better in the process. They suggested that if you are new at a company, you should take the time to understand your new workplace before sharing how you would change things: “Take some time to pause and learn the dynamics, learn the culture, find out who are the folks of influence. Find out what’s valued. By learning and doing, you begin to build up capital. Do that first before you try to make change as a new employee,” Irby said. 

After becoming familiar with how things work, that’s when you can speak up and make informed observations. They also talked about the importance of self-care, avoiding burnout and giving yourself leeway to figure out what your priorities are, because they so often change. Knowing what you want is how you can ensure that you are happy and fulfilled in all aspects of your life, especially work. 

Finally, all three panelists agreed that there’s one attribute that we should all utilize, particularly in times like this: courage. Change is never easy but standing in your truth and remaining open is how we go forward together with our colleagues and redefine how we show up at work.  

Member Spotlight: Kimberly Brown, Sr. Associate Director of PR & Communications, SCAI

Kimberly Brown, Sr. Associate Director of PR & Communications, Society for Cardiovascular Angiography and Interventions

WWPR Content Committee member, Florence Sumaray had an opportunity to connect with WWPR member, Kimberly Brown to learn more about her role in PR and how she got involved with WWPR.

Tell me a little bit about your background and your work with the Society for Cardiovascular Angiography and Interventions (SCAI).

For more than a decade, I have had the tremendous honor of serving in various communication roles for some of the leading medical organizations in the industry. I have found that sharing stories that give patients and their families a glimmer of hope brings me an immense amount of gratification and have felt fortunate to do such impactful work over the course of my career.

In my current role as Sr. Associate Director of PR & Communications for the Society for Cardiovascular Angiography & Interventions (SCAI), I am primarily responsible for developing, implementing, and directing SCAI’s public relations activities. SCAI is a 5,000-member organization dedicated to the advancement of interventional cardiology, a specialty that is dedicated to diagnosing and treating heart disease. My position oversees various communications efforts for the organization, and I also provide day-to-day management of SCAI’s public education website, SecondsCount.org, all in an effort to support SCAI’s mission and enhance its reputation to its key stakeholders and the public.

What are some campaigns you are currently working on related to COVID-19?

SCAI has taken a proactive role in communicating to our members and the patients they serve about COVID-19 and how it impacts cardiovascular disease. The SCAI COVID-19 Resource Center has several resources for our members including news, surveys, registries, clinical documents, and emerging advocacy issues.

We are proud to have also recently launched the Seconds Still Count consumer awareness campaign which aims to educate and empower patients to remember the signs of a heart attack or stroke, and remind them that in the event of a cardiac emergency, seconds count when it comes to receiving life-saving care. We want to drive home the importance that cardiovascular care does not stop for COVID-19.

How is SCAI responding to the dual emergencies of the COVID-19 pandemic and racism as a public health crisis?  

The recent national events in the United States have put a spotlight on the institutional racism that continues to be pervasive in marginalized communities. Additionally, the alarming number of African Americans directly affected by heart disease and the COVID-19 pandemic has illuminated the need to address racial disparities across the healthcare system. As a Black health communicator, I am keenly aware of the issues we face day-to-day as a race, and more importantly the need to address them and provide solutions in whatever small way I can. 

I’m constantly looking for ways to amplify these issues to the media, and recently have been having the necessary conversations with my organization’s leadership. We have launched a task force that is proactively implementing actions that ensure SCAI lives up to its core values and champions diversity, equity and inclusiveness within our Society. I’m proud of the role I get to play in that work. 

Why did you join WWPR, how has the experience been and what advice would you give to someone wanting to join WWPR?

I was drawn to WWPR because I wanted to connect with other women who were working in my industry – right next door to me. There is something about the shared experience of working in PR in Washington that forever bonds you. I immediately found opportunities to volunteer, initially serving on the Emerging Leader Awards (ELAs) Committee, and ultimately serving on the Board of Directors as an ELAs co-chair. My advice to anyone considering membership would be: 1. Do it. 2. Get involved. 3. Bring someone else along for the journey. 

The knowledge, networking and relationships you will cultivate is invaluable and will serve you in ways you couldn’t imagine.

Written by Florence Sumaray, WWPR Content Committee Member, Director of Marketing & Communications, Ethics & Compliance Initiative and Realtor for The Nellis Group.

How has the PR industry changed in the last five years and what are you doing differently that seems to work in your industry?  

I believe we have gotten back to the beauty of storytelling. In my industry, emerging research is usually at the top of a reporters wish list, but we’ve found great success in sharing the patient experience which has provided journalists with a much more well-rounded understanding of the health care experience and how advancements in medicine and science really impact people. 

During this time, was there any hobby you picked up or spent more time doing that you have enjoyed?  

I’m cooking more! Something I rarely did pre-quarantine. My fiancé is thankful 😊.

What are some of your favorite things to do in the DMV area? How have you adjusted since Covid-19? 

I’m a Prince George’s County, MD. native, so I love everything about the DMV. Prior to the pandemic, my family and I thoroughly enjoyed going out to eat (DC brunch is a lifestyle!), attending concerts, and finding fun activities for our five-year-old son. Now, we’re enjoying our home more, completing projects around the house we’ve put off for the last few years, taking walks outside, and I just completed a discipleship program online with my church. We look forward to returning to “normalcy” someday, but our home has always been our refuge. It’s been a blessing to enjoy it more, together. 

Hear more from Kimberly about her involvement in WWPR and why she encourages other women to join:

 

President’s Note: June 2020

Sarah Beth Cloar, President, WWPR

It goes without saying that 2020 has not been without its challenges (can we get a do-over?). However, this past month has me more grateful than ever as I’ve seen our community band together and flourish with fresh ideas, new faces, and a restored strength. We owe some thank yous:

Thank you to those women and men who are making room for diverse voices.
Thank you to those leaders and organizations who are serious about shifting our culture.
Thank you to activists who are hitting the streets to protest and rally in their communities.
Thank you to the educators who are expanding our minds.
Thank you for the listeners and the people who are absorbing, learning, and committing to do better.
Thank you to the contributors whose giving is allowing others to make an impact.
Thank you to those who helped us make major steps forward for LGBTQ rights.
Thank you to service members, frontline workers, and healthcare experts.
Thank you to moms, caregivers and teachers.
Thank you to the journalists, reporters and storytellers.

And thank you to our WWPR members who offer their advice, guidance, and expertise. I am proud of our membership and our work – it could not be possible without you.

An Update on 2020 Emerging Leaders Awards

Every year, we look forward to connecting with our WWPR community to highlight and celebrate the rising stars among us. With the ongoing concerns for health and safety posed by COVID-19, we’ve made the difficult decision to cancel the 2020 Emerging Leaders Awards.

This was a tough, but necessary, decision to make. We remain committed to elevating talented young voices in our field and look forward to doing just that in 2021. To help facilitate this, we are increasing the maximum age from 35 to 36 to make sure women who could have been recognized this year will still have the opportunity. We are also exploring other ways to lift up important voices on our digital platforms, so please stay tuned. 

Your involvement in WWPR and your support for our emerging leaders is so important to us. We appreciate your understanding and continued involvement and enthusiasm! Make sure to follow us on social media and stay in touch. Your questions are welcome and should be directed to Sarah and Lorelle at ela@wwpr.org.

Stay tuned for news on how Woman of the Year will evolve for 2020.

Coffee & Conversation with Lisa M. Borders ☕

Lisa M. Borders, a spirited storyteller and accomplished executive, joined senior-level women of WWPR for a virtual conversation on the ever-changing landscape and intersection of crisis communications with diversity, equity and inclusion. 

Lisa’s professional history is rich in a diversity of its own. From pursuing public office in Atlanta, to leading the early days of the TIME’S UP movement, to running the WNBA, Lisa has been a steward of change across a multitude of communities and organizations.

The COVID-19 pandemic, followed by a global referendum on systemic racism have spotlighted crisis management and diversity, equity and inclusion initiatives at leading brands. “Any crisis that a company encounters is disruptive”, said Lisa, but it’s not the crisis that defines an organization or leader: it’s how you manage it. This is especially true in crises that deal directly with people, as Borders has done many times for the Olympic Committee and other well-established entities. When handling a crisis that impacts people, you must practice humility, authenticity, and transparency.   

Meredith Huddle,  WWPR Content Committee Member, Associate Communications Manager, Partnership for Public Service.

Start by listening to a disenfranchised groupyou don’t have to have the answers immediately, but you do have to listen. Next, ask yourself: what are you (or your organization) bringing to the table? When you discover that answer, you need to be radically transparent in doing so. 

“Empty statements without action behind them are not enduring,” Borders said during the event. “That will not create transformative change.” Leaders need to understand this very basic truth by leaning in and listening to communities in pain before moving forward with a plan of action. 

Borders, the granddaughter of a civil rights activist, recognizes that not everyone has the institutional knowledge to immediately engage in these complex conversations. That is why she advises CEOs and senior leaders to first educate themselves on the issues before launching a crisis plan.  

Next, leaders must participate in conversations and bring new people into the mix. Finally, it’s necessary to celebrate these people and align your organization around inclusive values. 

Borders likens diversity in companies to the inner workings of a basketball team: there are many moving parts, and it’s all of the parts working together that make a company work. 

Thank you to all who tuned in, and please check out more virtual WWPR events here.

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