Q&A with Lecester Johnson, Chief Executive Officer, Academy of Hope Adult Charter School

WWPR is excited to announce our next Pro Bono client – an organization selected for the incredible education and support they provide to adults across Washington DC, and soon to be the DMV metro area. Academy of Hope (AoH) is an Adult Public Charter School that provides high-quality adult education courses for DC residents to complete their high school diplomas and receive job training to enter the workforce and or college. They are one of ten adult charter schools in DC.

The school’s CEO, Lecester Johnson, has been with the academy for nearly 14 years, leading it through the transition from a community-based organization to an adult public charter school, growing their revenue from $600,000 to $8 million, and increasing their staff to more than 60 people. She is currently looking at expanding regionally, and into Maryland. 

We had the opportunity to sit down together and chat – Lecester is clearly driven by the meaning in her work, palpably passionate about the wellbeing of AoH students and mission which drives the academy. 

What are you most excited for in 2020?

There are a couple of things that I am most excited about – 1. We are celebrating our 35th anniversary this year – we clearly have something that’s working and keeping us here. It’s been 35 years of transforming lives, strengthening communities, and redefining education and we will be kicking off the celebration with our first-ever gala on Friday, April 17, 2020. The proceeds of the gala will help us scale our workforce development pathways, undergo an ambitious renovation of our southeast site, and enhance our core academic programs and student programs.It’s a milestone that we really want to celebrate. 

But also, we are in the midst of developing a new strategic plan. For me, it’s always exciting to envision the future and where we want to go. While it is time-consuming, it’s an opportunity to really dream big about what the future could be and where we would like to go with the work that we’re doing.

We are talking through ways to deliver services differently than we’ve done before. For example, is there a meaningful way to incorporate a distance component? Perhaps we can share our live classes online for learners to access the classes while they’re happening. 

Why is this so important?

Adult learners have complicated lives and so much to balance. It is nothing short of a miracle that our learners are able to get here in some consistent manner. Most people who look at adults who have – and I use quotes here purposefully – “dropped out” have a negative view of them, as if the person didn’t care about school.

That is just not the case. 

In most cases, it is incredible that adults find their way to Academy of Hope. We really want to tackle how to make it easier for learners to access their education. How can we create community online without throwing people on some learning management system?

How did you find your way to Academy of Hope? 

I’ve been in education or workforce development my entire career and my background is in education. I found Academy of Hope by happenstance – I was working at another organization that was divesting, so I was calling other nonprofits to see if some of them would be interested in taking over some of these grants. AoH was doing a search for an Education Director and I thought, why not throw my hat in the ring and see if there was a way to take the grants over with me.

What kept you at AoH?

I’ve been here for almost 14 years.  The work and the people keep me here. The adult learners that walk through these doors every day are incredible. Their stories are ones of resilience and perseverance. Working with people who have sometimes been written off – it is a privilege to see their brilliance.  We are a small part of their story –  a catalyst for change. Being here and supporting enabling them on their educational journey, talking to adult learners who are so excited about their growth and development — that is what has kept me here. 

I truly believe that there is a better way to do this work – all adult learners deserve a quality education and I think we can help make that happen. Everyone deserves a chance. 

How has Academy of Hope changed in the last decade? 

We have grown so much! We went from 8 full time staff, 5 interns and a large volunteer group to more than 60 people in 2 locations. We have grown up from a “mom and pop” situation – there is nothing wrong with that (being a mom and pop), but it is difficult to have the resources that you need.

Six years ago, we made the transition to adult public charter school. We were considering the long term sustainability of AoH. We needed to change our business model. All of our financial resources came from fundraising and grants. As an adult charter school, we no longer start from zero every year. Now we have the resources to deliver on the basics of our mission and to  provide the minimum services that students need, like qualified teachers and a student support team that helps with things like homelessness and food insecurity – essential for learners who are aiming to complete their high school credential.

What makes you passionate about what you do?

My parents. Neither of my parents had the luxury of completing their education. They grew up in the south, in rural Alabama. They both had to leave school before they completed their education. So much of my drive has been because of them and their commitment to ensuring their children were educated. 

Ensuring that every person who wants it has access to a quality education and can continue their journey as far as they want. It’s not as easy as one would think.

What are you reading right now?

Talking to Strangers by Malcolm Gladwell. 

I’ve read all of his books but this one has struck me differently than his other work. It challenges us to take a minute to think about the judgments we make of others. If you are interested in learning more about Academy of Hope and its 35th Anniversary, please visit their website or call their advancement team at (202) 269-6623, ext. 115.

Emily Burdeshaw, Public Relations Account Manager, REQ

 

President’s Note: February 2020

This is the question I asked attendees of WWPR’s Annual Meeting luncheon in January. Fresh off a “new year, new me” reflection exercise (the social pressure got to me), it had me thinking about my professional career – where I’ve been and where I’m going – and a not-so-subtle theme emerged. I have built an amazing support network. For every moment, opportunity and curveball that has been thrown my way, I have had an extraordinary roster of accomplished women behind me, one that I can continuously tap for anything.

More critical now than ever before, purposeful relationships and powerful connections have the potential to support us, open doors for us, and counsel us. Whether we find ourselves on the giving or receiving end, this kind of mentorship is exactly what Washington Women in Public Relations has built its foundation on. And so, as I step into the role to lead this incredible organization – in its 40th year, no less – it is my mission to continue this theme for 2020 so that every member has the opportunity to benefit from a strong, guiding network of women.

For those of you that have been by our side year after year, we thank you for your immense contributions. For those of you hanging out in the peripheral, wondering how you can get engaged, I hope you will put WWPR on your radar this year. And finally, for those of you who were once a member, I hope you’ll carve out some time to re-engage with us this year and meet a new face or two. 

Look forward to celebrating 40 fabulous years with you all.

KayAnn Schoeneman Delivers Inspiring Keynote at WWPR’s Annual Meeting

KayAnn Schoeneman, Senior Vice President, Director of Corporate & Public Affairs for Curley Company delivered a humor-filled, inspiring address to attendees of WWPR’s Annual Meeting Luncheon and Board of Director’s induction ceremony, held Jan. 30.

Schoeneman, a 2019 Woman of the Year Award nominee and colon cancer survivor, urged WWPR members to make purposeful connections as they navigate their careers and their personal lives while seeking balance and achieving goals. She also advised attendees to be crystal clear about their values.

“When you know what your values are, everything falls in line and you start to build purposeful connections,” said Schoeneman, emphasizing that women should aim for progress over perfection and expand their limiting beliefs and attitudes.

“Be vulnerable, too. Being vulnerable unlocks deeper, more powerful connections and vulnerability can be hard or soft,” she noted, citing her participation in a Breast Cancer run as an example of when she was vulnerable – an opportunity that forced her out of her comfort zone.

“When you might feel the most insecure is when you’ll start to make a powerful connection, so get out of your comfort zone.”

Wonderful guidance as we navigate all that 2020 will bring.

Here’s more gold from KayAnn’s rousing address:

10 Lessons from KayAnn Schoeneman

  1.       Always have a sense of humor
  2.       Stop trying to be perfect
  3.       Be curious. Never stop learning.
  4.       Know yourself and your values.
  5.       Get out of your comfort zone.
  6.       Find mentors and sponsors.
  7.       Nurture your relationships.
  8.       Be vulnerable – it’s ok.
  9.       Know you are resilient.
  10.   Take time to recharge.
Stacy Fitzgerald-Redd Headshot
Stacy Fitzgerald-Redd, Membership Co-Chair, Board of Directors WWPR

PRESS RELEASE: WWPR Announces Academy of Hope Adult Public Charter School as New Pro Bono Client

[et_pb_section admin_label=”section”][et_pb_row admin_label=”Row”][et_pb_column type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

PR Support Will Help District Families Thrive Through Adult Literacy 

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” src=”https://wwpr.org/wp-content/uploads/2020/02/aoh.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” /][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

WASHINGTON (February 3, 2020) — Washington Women in Public Relations (WWPR) has announced that the Academy of Hope Adult Public Charter School, which provides high-quality adult education and services that change lives and improve communities, will be its pro bono client for the 2020 and 2021 term. The organization was founded 35 years ago and today offers two learning sites — one in Northeast DC and one in Southeast DC.

WWPR’s Pro Bono Committee was established in 1993 to offer marketing and communications expertise to non-profit organizations focused on supporting women and/or children in the DC region. Through it, some of Washington’s top PR professionals are able to leverage their expertise in strategic planning, media relations, branding and more to organizations working for the greater good. Academy of Hope is WWPR’s ninth pro bono client since it began providing marketing and communication services to local nonprofit organizations that support women and families and in 1993.

“One of the things that made Academy of Hope stand out for us is that roughly 60 percent of their adult learners are women,” said WWPR President Sarah Beth Cloar. “We know that parents’ educational attainment is correlated with a reduction in childhood poverty as well as children’s success with literacy and school. Supporting an organization that provides a path forward for women and their families is a natural fit for us.”

As part of the new pro bono client relationship, WWPR will work to increase awareness of Academy of Hope in DC, develop messaging that will enhance its visibility among potential learners and donors, and maximize community interest in their programming. Additionally, the Academy of Hope will receive the proceeds from the 2020 and 2021 Woman of the Year luncheon silent auction.

“In 2020, we are celebrating 35 years of transforming lives, strengthening communities and redefining education,” said Academy of Hope’s Chief Executive Officer Lecester Johnson. “Looking forward, we want every adult learner in the District to find their way to us. We are excited to collaborate with WWPR to help us tell the Academy of Hope story and connect more people to hope.”

The Academy of Hope welcomes all adult learners (18+) at all levels. It offers programming on both achieving a high school diploma as well as transitioning to higher education or a career pathway in Healthcare, Hospitality and Office Administration. As Academy of Hope students build their skills and confidence, their families and children benefit as well. Many adult learners report becoming more involved in their children’s homework or school after attending classes at Academy of Hope.

About Academy of Hope Adult Public Charter School

Academy of Hope (AoH) is a Washington, DC-based workforce development and adult education provider. AoH provides educational programming integrated with career development and supportive services. We deliver high quality instruction for adults 18 to 70+ years old across all skill levels — from beginning-to-read to preparing individuals for college. We provide adults with career training in healthcare, hospitality, and office administration,helping learners to gain academic skills, high school credentials, and employment, as well as confidence, increased self-esteem, and a higher quality of life for themselves and their families. For further information, contact Maria McLean at maria@aohdc.org

About Washington Women in Public Relations

Washington Women in Public Relations is a member-based professional society cultivating and inspiring female communicators to reach their full potential in the DC market and beyond. The organization is committed to providing leadership opportunities, professional development, mentorship and industry networking. Visit us at wwpr.org, connect with us on LinkedIn and Facebook, and follow us on Twitter @WWPR and on Instagram @WWPRDC. For more information about WWPR, contact info@wwpr.org. WWPR’s work with Academy of Hope will be led by its 2020 Pro Bono Committee co-chairs Elynsey Price and Zorie Valchev who oversee the efforts of a diverse and talented group of local volunteers. For more information, email probono@wwpr.org.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Five Facts about Academy of Hope

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” src=”https://wwpr.org/wp-content/uploads/2020/02/aoh.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” /][et_pb_text admin_label=”Text”]

  1. Academy of Hope Adult Public Charter School (AoH) is a Washington, DC-based workforce development and adult education provider whose mission is to provide high-quality adult education and services in a manner that changes lives and improves the DC community. It is dedicated to serving all adult learners, including individuals who are low-income or who have disabilities.
  2. Since 1985, AoH has helped more than 800 low-income District of Columbia residents obtain a high school credential and more than 7,000 to improve basic reading, writing, math, and computer skills.
  3. AoH learners also have the opportunity to pursue dual enrollment with the University of the District of Columbia Community College.
  4. In addition to adult education and workforce development, AoH helps to remove barriers to help students persist through their education.
    • Recognizing that access to fresh, healthy and affordable food is extremely limited for many of its adult learners, AoH established a partnership with Capital Area Food Bank to expand food access through a monthly mobile market. In SY 2018–19, the market provided over 4000 members of our community, including roughly 1500 children, with fresh fruits and vegetables and food staples like milk and cereal at no cost.
    • In 2017, AoH students, volunteers, partners, and staff advocated for free transportation for adult learners, resulting in the Council implementing $1.98 million for adult learner transportation subsidies in the District.
  5.  AoH is celebrating its 35th Anniversary with a special awards gala on Friday, April 17, 2020. The goal is to raise $350K to support scaling the AoH workforce development programs, renovating its Ward 8 campus, and enhancing its core academic and student programs. For additional information or to purchase tickets visit: aohdc.org/35years

    [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

    Join the Mailing List

    Stay connected with WWPR by signing up for our mailing list! You’ll receive the latest updates on professional development events, exclusive networking opportunities, leadership initiatives, and more!