Tackling Transition: WWPR’s Co-President Danielle Veira Offers Six Tips When Starting a New Job

Back-to-school season comes with the excitement of new notebooks and fresh erasers as well as the fear of not making friends or clicking with one’s teachers. Similar to students starting the school year, professionals beginning a different job grapple with how best to integrate into their new communities.

Alexis Cheney, WWPR Member
Article written by Alexis Cheney,
WWPR Member

The question of how to gracefully leave one professional community behind and step into another particularly interests me since I will bid farewell to my work family at a government agency in D.C. and begin a new role at a marketing firm in Paris on October 1st.

I’m gonna be real right now – I’m nervous. I fear I won’t sufficiently wrap up my projects at my current job or train those filling my gap. I fear I will not excel in my new job. I fear I will be unable to sustain the friendships I’ve formed the past two years in D.C. or find as great of friends in my new city.

Although many fantastic resources on personal and professional transitions exist at our fingertips – such as Psychologist Susan Krauss’s ten tips or Michael D. Watkins’s The First 90 Days – I decided to seek advice from WWPR’s talented Co-President, Danielle Veira. Lucky for us, Veira recently navigated her own professional transition and has wisdom to share from it.

After over a decade in Washington, D.C., Veira took the plunge and moved to Chicago to begin the position of Director of Communications and Engagement at A Better Chicago. She left behind her friends, the condo she had bought, and her dream job at the American Diabetes Association in D.C. to embrace her next professional opportunity.

Having moved from one city to another and having effectively transitioned between five jobs throughout her career, Veira offers the following advice to those embarking on professional transitions of their own:

1. Take your time finding your next role

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Veira took her time finding her new position. She said, “Before accepting a new position, you have to think holistically about your professional upward mobility and how the new role builds upon such momentum. Plus, you must consider your personal brand and emotional needs.”

2. Work with your current team to make your departure smooth

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Veira suggests that individuals write exit memos before leaving a job so that the current team may carry the torch. In addition, she recommends that one keeps the line of communication open with previous coworkers once departing should coworkers need advice on certain elements of their position or have any other relevant questions.

3. Consider how your new employer may ease your transition

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Veira began her new role boldly: She asked if she could work remotely for a few months before beginning at the Chicago office since she needed to find a renter for her condo, a new place in Chicago, and move a decade worth of her life. Additionally, she negotiated to spend a week in Florida consulting for the ADA in the press office at their annual Scientific Sessions in order to make sure the team she was leaving had sufficient support so soon after her departure. She explained, “You have to be confident that you are the best fit in your new role and ask for what you need to best contribute to the team once you arrive.” In Veira’s case, she needed the comfort that she could transition to a new city as smoothly as possible and had not left her previous employer in the lurch, in order to fully invest in her new position.

4. Meet the ENTIRE team

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Veira raved about her onboarding experience at A Better Chicago. As part of the process, she has met people from and learned the missions of all departments of the organization. She noted that thoroughly understanding each element of the organization will help her to successfully communicate prepare communications about the org. Even if our onboarding programs are less thorough than the one at A Better Chicago, Veira recommends that we meet colleagues from all sections of an organization so that we may fully understand it, particularly as communicators who need to synthesize and translate what the organization does to a broader audience. Getting those one-on-one conversations happening immediately will help you jump right into action in your new role.

5. Meet friends of friends in your new city

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Despite being a long way from D.C., WWPR’s influence still reaches Chicago. Several of Veira’s friends at WWPR have connected her with friends they know in Chicago. Veira looks forward to reaching out to setting up coffee dates with them once she settles into the city.

6. Join common interest organizations

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Veira asserts that joining common interest organizations helps her to broaden her social and professional circles. She has already joined ColorComm, an organization for women of color in communications, and Public Relations Society of America, the largest professional society for the communications community. For those moving to a new city or seeking to meet new people, consider interest areas and join corresponding organizations.

Although undergoing professional transitions comes with challenges, following in the footsteps of WWPR members who have paved the way – and reaching out to them for support – can help us to overcome them.

Co-President’s Note: September 2018

Danielle Veira, President, Washington Women in PR
Danielle Veira –  WWPR 2018 President, Director of Communications & Engagement, A Better Chicago
Twitter: @DaniV7101

Fall is my favorite season, hands down. You’ve got low humidity (important for curly girls like me), the multi-colored leaves (as long as I don’t have to rake them), and, of course, fall fashion (because who doesn’t love layers and boots?!). There’s also something about fall professionally that gets me every year—this feeling of ramping up after the summer lull and pushing to end the year on a high note before the holidays.

My love for fall also extends to some of my favorite WWPR events that happen during this season. From our annual media roundtable to the celebration of excellence that is our 29th Annual PR Woman of the Year luncheon, there are opportunities to keep that end-of-year surge of energy going while surrounding yourself with women who uplift and inspire you. We’re also kicking off the season with a video workshop, in partnership with Curley Company and ShortKlips, at Airbus that you’re not going to want to miss.

Speaking of women who inspire, nominations are open for this year’s PR Woman of the Year awards and the deadline is Friday, October 5 at 11:59 p.m. ET! So as we all get ready for boots weather—and splurge on cute NYFW-inspired outfits—I hope you’ll take some time to show some love for a woman in your life who exemplifies what it means to communicate, collaborate and conquer in this industry.

Happy fall!

-Dani

2018 WWPR Co-President

Member Spotlight: Bethanee Reynolds

Get to know Bethanee Reynolds, one of WWPR’s newest members! She’s been working in higher education for a few years and can’t wait to get even more involved with PR through WWPR.

Her Experience

Bethanee is the public relations & corporate communications program assistant at Georgetown University School of Continuing Studies. In her role, she helps students understand the work that the program administration engages in and vice versa. Her favorite aspects of her job are building connections and brining in a unique perspective as a former student of the program and prior higher education professional.

Melinda Tolliver, WWPR Member
Article written by  Melinda Tolliver,
WWPR Member,
Manager, Digital Media, National Alliance for Public Charter Schools

Most of her background has been in the higher education space where she has gravitated towards internal communications, in particular focusing on increasing productivity, morale, and engagementsomething we can all relate to—through effective communications at all levels of the organizational structure.

Her Involvement in WWPR

Bethanee is still new to the area and to our industry, so she joined WWPR because it is, in her words, a great resource for women in PR and the industry as a whole. She would love to get more involved in the event planning and new member aspects of WWPR, specifically helping with the professional development or event committees.

She hopes WWPR will help her continue to grow and develop as a professionaland eventually help her give back.

Her Out-of-Office Hours

When she’s not in the office, Bethanee loves spending time with her close-knit family and attending music events, such as when her cousin, DJ Eskimo, and the Vintage Crew DC DJs spins. She also dabbles in event planning and catering on the side, having done some events for family members in the past.

In addition to joining WWPR, Bethanee is involved with the District 9 City Council election campaign for Prince George’s County in Maryland and hopes to join more professional societies in the future.

Her Advice for New Members

Bethanee advises new members to not only get involved, but to be active! Don’t just join—make an effort, attend events, and make connections.

Connect with Bethanee on LinkedIn.

 

Co-President’s Note: August 2018

Recharge and Revive

As we begin to bid adieu to the summer humidity, the start of a new school year can be the perfect opportunity to assess your progress towards personal career goals.  Whether you’re still finding your footing or leaps and bounds beyond your goals, WWPR is here to help you continue to grow.

Amanda Cate, Co-President, Washington Women in PR
Amanda Cate – WWPR 2018 Co-President, Senior Governmental and Political Outreach Manager, American Society of Anesthesiologists

One of my favorite things about this industry is that it thrives with collaboration and creativity — two things that WWPR knows best. In DC, there’s no escaping politics, so learn how to work with your government counterparts at our members-only WWPR-WGR Mixer on September 13 at a rooftop with views of the monuments. Digital and data more your speed? We’re partnering with the National Digital Roundtable for a discussion “China: Digital Revolution Revolutionizing Digital,” where a panel discussion will be followed by a networking reception and yes, you guessed it — WWPR will be there. 

I know the summer humidity can cause a feeling of burnout, so revive your creative juices at one of WWPR’s upcoming Signature Events. Save the date for the annual Woman of the Year Luncheon on Friday, November 9 and the Media Roundtable on Monday, October 22. These are some of my favorite of the WWPR programming, so you don’t want to miss it and tickets do run out.

My last suggestion if you need a little more energy in your career? Make sure you’re an active WWPR member and take full advantage of ways to engage — hint: join a WWPR Committee — where you can enhance your digital chops, utilize your skills to help a local non-profit, or lead the planning for an upcoming event with your peers.

If you recharge your energy on a summer vacation, think of WWPR programming as the perfect opportunity to refocus your career — just in time for the fast-approaching fall.

-Amanda
2018 WWPR Co-President

Sponsorship Spotlight: PRofessional Services

For PRofessional Solutions, LLC being a WWPR sponsor is just part of a natural progression.

“I’ve been a member of WWPR for 30 years,” reports CEO Kate Perrin. “Having been an active member was a real asset when I started the area’s only public relations temporary agency 24 years ago.”

Both Kate and PRofessional Solutions’ Managing Director Melanie Jordan have served on the WWPR Board. Kate, who chaired the first PR Woman of the Year luncheon, went on to serve as WWPR President in 1992. Melanie has had two rounds of service as Professional Development Chair from 2003 to 2005, and again in 2013 to 2015.

“The PR Woman of the Year award is really special to me – honoring outstanding achievement by women who are increasingly moving up in our industry – and I’m proud to have nominated three of the winners,” says Kate. “So Melanie and I have loved being able to make our sponsorship focus on that with an annual dinner for winners and past presidents. It connects them all and shows that their services and accomplishments continue to be valued.”

Learn more about PRofessional Services.

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