Insights and Key Takeways to Bridge the Gender Wage Gap

In my last blog post, I focused on the importance of adopting diversity and inclusion strategies to drive business success. This time, I wanted to shed light on the third part of the equation: equality. Last month, we celebrated #equalpayday, and I was extremely proud and excited to see influencers and celebrities chiming in and raising awareness on social media. Because these issues shouldn’t be discussed once a year, I thought it was fitting to share insights and negotiation tips to keep the momentum going.

Ariana Solis Gomez, WWPR Member
Article written by  Ariana Solis Gomez,
WWPR Member,
Director of Strategic Communications, Hogan Lovells

By the numbers

For centuries, women have struggled to earn the same as men for the same work despite their experience and education. The male-female ratio in higher-education has been steadily increasing in favor of females in the past four decades. According to the National Center for Education Statistics women accounted for “56.8 percent of the total fall enrollment in degree-granting postsecondary institutions.” Moreover, by 2023, it is projected that female enrollment will increase to 58.8 percent.

But despite these numbers, women are not fairly compensated in comparison with their male peers. According to the National Women’s Law Center “Women in the U.S. who work full time, year round are typically paid only 80 cents for every dollar paid to their male counterparts. This gap in earnings translates into $10,086 less per year in median earnings.” For women of color, the gap is even wider. In comparison with white men, “African American women working a full-time job are making 63 cents for every dollar paid to their white, non-Hispanic male counterparts.” For Latinas, the disparity is even higher, as they are commonly paid 54 cents for every dollar paid to men. Last but not least, for “Native Hawaiian and Pacific Islander women it is 59 cents, and for Native women, it is 57 cents.

If women are more or as educated, experienced, and prepared for the jobs why are we still not in parallel with our male counterparts? As a Latina myself, I find this extremely alarming.

The good, the bad, and the ugly

Let’s start with the good…state and local governments across the United States are “banning employers from asking prospective staff about salary history” with the intention to help reduce the gender wage gap.

Additionally, advocacy groups continue to push for equal pay legislation. As of 2016, 34 states had either equal pay bills introduced or pending. They are also supporting women through salary negotiations, mobilizing the youngest constituents, and raising awareness online.

As for the bad…as the map below shows, this new ban rule only applies in nine places in the United States.

Photo credit: Business Insider

Finally, for the ugly….although there are laws that protect us as future employees, unethical HR practices keep occurring all across the country.

With a little help from our friends

Let’s be real; we can’t capitalize on Congress or corporations to accelerate progress. As professional women trying to navigate salary negotiations, we need to equip and prepare ourselves to have the “hard conversations” and get what we deserve. Salary negotiations don’t have to be daunting if you have the right tools. For this section, I reached out to coach, leader, speaker, and negotiation guru, Jaime Lee. In her podcast “Born to Thrive” Jamie answers three of the most negotiation questions and shares some quick tips, we can use to negotiate our salaries better.

Without further ado, here are her three key tips for salary negotiations that apply for both current and future jobs:

  1. Know your value: Do you know what’s your market value? Do you speak more than one language? Do you have a six sigma green belt certification? Do you have killer design skills? Beyond formal education, all your skills add value believe it or not. Not sure how to determine your worth? No problem! There are many tools online such as salary.com and Glassdoor, or even your network, that can help you calculate your market rate.
  2. Who goes first: “the person who tells the other side what they want first almost always has the negotiation tip towards her favor.” Make a reasonable request. Although you should always have your precise figure in mind (which you should never disclose, by the way), you should do research and ask for what’s fair.“For example, asking for $500K when the going rate is $250K is unreasonable. But if you find out that the going rate for your role is $150K, then ask for $150K.”
  3. Low-ball offers: We’ve all been there. You go through the interview process or have a discussion with your boss about raising your salary, and they come back with a low-ball offer. What do you do next? How should you respond? Jamie suggests using the following script as a starter:

“This is a great place to start. I appreciate the offer, and I’m looking forward to working towards the mission of your group. The thing is, [my current market value] is more than the offer. So if you can increase the offer to $XX, that would help me make a decision sooner rather than later.”

What Does Being an Emerging Leaders Awards Finalist Mean to You?

We asked and they answered: What does being a finalist for the 2018 Emerging Leaders Awards (ELA) mean to you? Let’s just say these extraordinary young women had some pretty insightful answers.

Association

Elise Castelli, Director of Communications and Public Relations, Society of Interventional Radiology

I am honored to be considered among this amazing group of finalists. This year’s theme—“Communicate. Collaborate. Conquer.”—is particularly meaningful to me because one of the reasons I pursued a career in communications was to tell stories that advance public understanding of matters that improve lives. When I’m collaborating with my colleagues and our members to develop and deliver impactful communications, we are conquering that goal, together. When I look at the field of finalists this year, I’m so inspired by their work doing the same for their organizations and clients. Public relations really is a public service and this year’s finalists once again prove that.

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Sarah Grano, Vice President, Public Relations, American Bankers Association

Throughout the process of being nominated and selected as a finalist, I’ve seen just how much my colleagues, friends and family support me. The entire experience has been a big confidence booster and has demonstrated to me how powerful it can be to stop and recognize the great work going on all around. In my office and in my field, I’m surrounded by intelligent, strong, talented women. After this experience, I am inspired to find ways to recognize the work of others around me.

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Natifia Mullings, Media Relations Manager, University of Maryland

Being recognized for my contributions to the public relations industry is a great honor. As a finalist, I am elated to be among a group of professionals who value the work that we do and strive to positively impact the industry as it continues to evolve. I will continue to develop the skills needed to succeed in this industry and impact change through effective communication practices. I am glad to  have a new network of women who I can collaborate with as I continue  my professional journey.

Boutique/Mid-Sized Agency/Independent

Kate Fink, Senior Account Supervisor, Vanguard Communications

It is such an honor to be nominated for an ELA award and get the chance to see the hard work of an amazing group of women! This nomination means that the long days and demanding schedule of a PR professional pays off and that others in the field recognize my talent. It can be hard for me to accept praise and compliments, so this experience is also helping me embrace feeling good and showing off a bit! I hope to use the energy this nomination has given me to mentor other women in the PR profession and inspire them to use PR and communications for good.

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Shelby Giles, Account Supervisor, Vanguard Communications

As a public relations professional in Washington, DC, I constantly encounter women who I admire for their intelligence, persistence and leadership in the field. It is truly an honor to be nominated and be named a finalist for an award that highlights the very qualities I work to consistently display in my career. I plan to use this kind recognition to inspire and encourage other women professionals to communicate, collaborate and conquer for the common good.

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Sarah Lippincott, Director of Marketing and Digital, Tigercomm

It is exciting to be recognized by WWPR as a finalist for the ELA award. My success at Tigercomm has been a result of chasing the challenging projects and positioning other team members to succeed. In the future, I will continue to lean in and lift up those around me. Congratulations to all the well-deserved ELA finalists.

Corporate

Alicia Jones, Media and External Communications Manager, Fannie Mae

DC is not an easy town to navigate, professionally, nor during rush hour traffic! With so many fascinating, well-rounded educated professionals in this town, it becomes easy to believe the work that you’re doing is going unnoticed. Being named a finalist is a professional and personal milestone that carries with it great responsibility. This experience compels me to continue to share my story and knowledge with even more women looking to grown in the communications field.

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Tiph Turpin, Senior Manager, Global Internal Communications, Mars, Incorporated

I’m grateful and honored to join this group of talented professionals as a finalist. Being nominated by women I deeply respect and admire for their leadership, tenacity, integrity and creativity is going to be a constant source of inspiration for me. The next challenge I hope to conquer is sparking just a glimmer of the motivation I get from collaborating with so many amazing women in communications, for another woman in PR.

Large Agency

Shakirah Hill, Vice President of Digital Strategy, Metropolitan Group

Being selected as a finalist is an incredible honor. This nomination has been a gratifying recognition of the work done across the industry and field— not just my own work but also the prolific work of my peers who are also nominated. I’m proud to be among an elite group of women communicating, collaborating and conquering. And as a woman of color, this nomination is especially felicitous. I’m grateful for being seen and recognized.

Nonprofit

Mercy Chikowore, Communications Manager, Washington Area Women’s Foundation

Since I was selected as a finalist, I found a renewed energy and passion for the work that I do. We all know PR is a thankless job but sometimes we forget that people are watching. The nomination proves that my field is necessary, does in fact matter and saves lives at the same time. With this shiny and new reset button and energy, I’ll continue to stay the course and encourage young women and girls to pursue their passion for PR & communications no matter what obstacles they face.

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Maggie Dewane, Communications Manager, Marine Stewardship Council

To be nominated is such an outstanding surprise and honor! This recognition is motivating and humbling— a reminder that the work I do on behalf of the environment, day-in and day-out, matters. However, I wouldn’t be where I am today if not for my incredible mentors, teammates, and friends, so this nomination is equally extended to them. My deepest gratitude to all for being a part of my story; together, we are spreading messages of utmost importance and thereby making the world a better place.

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Danielle Heiny, Communications Associate, American Institutes for Research

As my very first nomination as a professional, I feel extremely honored and fortunate to be chosen as a finalist among a group of such incredibly talented women. This year’s theme – “Communicate. Collaborate. Conquer.” – lives and breaths in all that I do and to be recognized for the hard work, dedication, and courage that goes into it, strengthens my motivation to push further and aim for positions in leadership where women are poorly represented. I hope that the nomination will inspire and encourage my mentees as well as young women and girls of color. For all those who have supported me, taught me, and cheered me on, this is a collective win because I couldn’t be where I am today without you.

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The ninth annual awards ceremony and cocktail reception will showcase six of the field’s most talented young women for their professional accomplishments on Thursday, March 15.

Follow our updates on social media to join us in recognizing these extraordinary young women! Facebook, Twitter, Instagram, LinkedIn.

Honorees missing from this blog post: Large Agency finalists Kristin Chapdelaine, GolinDC, and Elizabeth Osborn, Hager Sharp; Government Affairs finalists Tania Donovan, U.S. Army, Jessica Larson, U.S. Department of Agriculture, and Tara Goodin Rabin, U.S. Food and Drug Administration; and Corporate finalist Alexis Gallagher, Pepco Holdings.

MEET THE 2018 EMERGING LEADERS AWARDS FINALISTS

Washington Women in Public Relations (WWPR) is proud to announce the finalists for the 2018 Emerging Leaders Awards!

The Emerging Leaders Awards is a special accolade recognizing outstanding young women active within the communications field who have made a significant impact on the industry. This year, we are honoring an Emerging Leader in each of the following six categories: Large Agency, Nonprofit, Corporate, Association, Government/Public Affairs and Boutique-sized agency/Independent. Our finalists represent the top three candidates in each of these categories, as determined by our expert panel of judges reviewing a record-number of outstanding nominations.

We hope you can join us at the ceremony and cocktail reception on Tuesday, May 15 from 5:30 p.m. to 8:30 p.m, where we will announce the honorees of each category.

This year we are excited to welcome
Cameron Hardesty, Head of Merchandising at UrbanStems, as our keynote speaker.

The event will take place at the WeWork location at
80 M Street, S.E., Washington, D.C. To register for the event, please click here. We look forward to seeing you there, and celebrating what it means to communicate, collaborate and conquer. Help us spread the word on social media using #ELA2018.

Here are the 2018 Finalists:

Association:
Elise Casteilli – Society of Interventional Radiology
Sarah Grano – American Banker’s Association
Natifia Mullings – University of Maryland

Boutique/mid-sized agency/Independent:
Kate Fink – Vanguard Communications
Shelby Giles – Vanguard Communications
Sarah Lippincott – Tigercomm

Corporate:
Alexis Gallagher – Pepco Holdings
Alicia Jones – Fannie Mae
Tiph Turpin – Mars, Incorporated

Government Affairs:
Tania Donovan – U.S. Army
Jessica Larson – U.S. Department of Agriculture
Tara Goodin Rabin – U.S. Food and Drug Administration

Large Agency:
Kristin Chapdelaine – GolinDC
Shakirah Hill – Metropolitan Group
Elizabeth Osborn – Hager Sharp

Nonprofit:
Mercy Chikowore – Washington Area Women’s Foundation
Maggie Dewane – Marine Stewardship Council
Danielle Heiny – American Institutes for Research

 

Give Back for National Volunteer Month: Communications Superhero(ines) use communications powers for good

Laura Davenport, WWPR Member
Article written by  Laura Davenport,
WWPR Member,
Senior Account Executive, Ketchum

If you’re anything like me, you spend a lot of time in your communications function thinking about how you can use your powers for good. It’s easy in our business to focus on how our performance at our jobs brings value to our clients, organizations, or specific goals. But April is National Volunteer Month–an excellent time for all of us to think about how we can use our skills and abilities for other worthy causes.

Earlier this week, Washington Women in PR (WWPR) gave its attendees a chance to do just that, at our ‘Give Back for National Volunteer Month’ event. The first of its kind for WWPR, this event convened a group of civic-minded WWPR members and DMV-area nonprofit organizations looking for communications support.

These organizations all serve women and/or children in the DC-area. Let me introduce you to the three fabulous organizations that attended and with which WWPR members engaged.

 

 

THE ORGANIZATIONS

The Homeless Children’s Playtime Project (HCPP) came in search of media relations advice. This organization provides play programming for children in Washington-area homeless shelters. Currently, HCPP is facing the closure of the largest shelter in which it hosts programming. Their communications challenge is getting the word out on a large scale that HCPP is continuing at its other sites and looking for a new home for its other programs.

 

Mary’s Center is a community health center that provides health care, family literacy and social services to individuals in need. Mary’s Center’s communications team came seeking support to create a crisis communications plan that takes into account potential issues that could arise as the organization operates at the intersection of many controversial issues including women’s health, immigration, healthcare and more.

 

Girls on the Run – Northern Virginia (GOTR NOVA) is a regional chapter of a national organization focused on creating a community of girls empowered to grow into strong, confident and healthy women. This organization faces a branding challenge, according to their representative. GOTR NOVA is focused on building the strength of character of their program participants, but the organization is more often associated with physical fitness, due to the culminating event of their program–a 5K. The GOTR NOVA team was looking for ideas to emphasize their dedication to building mental as well as physical strength.  

THE EVENT

The event kicked off with representatives from each of the organizations giving background on their group and explaining the unique communications challenge that their teams faced.

A common theme was that there was so much that these organizations want to do, but that their communications teams were very small, sometimes just one or two people strong. Lucky for them, they had a captive audience of about 30 whip-smart WWPR ladies.

I was humbled by the brainpower and the passion in the room. As soon as the organizations and their challenges were described, I could see the wheels begin to turn in the minds of the attendees. You’ve never seen such vigorous note-taking…

Once the introductions finished, we broke out into groups, with WWPR attendees choosing the organizations about whom they wanted to hear more and to which they could offer communications support.

I sat in on several conversations–with the goal of recording for this blog post, but who am I kidding, also to contribute–and found myself inspired by the willingness with which WWPR members shared their expertise.

WWPR’s membership spans the whole communications field–we have social media specialists, media relations mavens, digital content tsarinas, research queens and more. I hope, and it certainly seemed to be the case that this diversity of thinking could be helpful to these organizations, as they face their unique challenges in their unique communications ecosystems.

When breakout sessions finished and we regrouped with all those in attendance, many cards were exchanged and final pieces of support and advice were shared. It wouldn’t surprise me if a few WWPR members came away with some pro-bono work and a new cause to champion.

We thank the Homeless Children Playtime Project, Mary’s Center and Girls on the Run of Northern Virginia for their willingness to join us and we thank WWPR members who attended for bringing their a-game for a good cause. This was the first event of its kind, but judging by the experience of all those involved, it certainly won’t be the last.

WWPR Plays Career Matchmaker at Speed Mentoring Event: Three Key Takeaways

Have you ever tried speed dating—that famed, yet illusive cultural gem that gives willing romantics a shot at making a real connection? I haven’t tried it, but I like the idea. Having a chance to, within a finite period of time, meet others with similar interests and goals seems to me to be a worthwhile endeavor. That it’s exciting and even feels a little risky is just icing on the cake.

Like I said, I haven’t tried speed dating, but, thanks to WWPR and a lot of amazing women, I have tried speed mentoring. Earlier this week, WWPR held an event that captured the spirit of this dating practice, with the reimagined aim of helping women communicators network and learn from some of the best.

The concept was simple—after opening remarks by WWPR’s President Dani Veira (did you know speed mentoring was one of her favorite activities?)—attendees were split into three groups. Mentors cycled through three rooms, so that each group got a chance to talk to ask questions of them. We each wore a nametag that identified not only who we were, but who our dream mentor was. Mine is C.J. Craig, in case you are wondering. Other attendee dream mentors included Gina Rodriguez, Jeannette Rankin and Michelle Obama.

Laura Davenport, WWPR Member
Article written by  Laura Davenport,
WWPR Member,
Senior Account Executive, Ketchum

And speaking of…holy mega-watt mentors, batman! WWPR recruited eight of the most impressive, storied, force-of-communications-nature ladies to share their experience and more about what led them to their current role. They are communications leaders from many backgrounds, including agency, non-profit, career development, policy, and more. If you’re interested, you can see a full list here.

So—amidst wine, cheese and cookies—we lucky attendees asked questions. We listened to and learned from these women who, at various stages in their careers, have accomplished so very much. In case you weren’t able to attend (☹), or didn’t hear about it in time (OH NO—follow us on Twitter or Facebook so you don’t miss a beat), I’ve gone ahead and recorded a handful of key takeaways.

THEME 1: AUTHENTICITY & ASSERTIVENESS—KNOW YOURSELF & KNOW YOUR VALUE

Many of the mentors shared insights and personal stories about the importance of authenticity and belief in oneself. There is a cultural inclination among women to shy away from outward displays of control or expressions of confidence. The mentors at WWPR’s speed mentoring event emphasized that that inclination must be overcome in order to advance as professionals.

Part of this conversation had to do with interviewing and negotiating offers. Perhaps two of the most stressful and mysterious parts of professional development, the mentors had a lot to say. Their input boiled down to this: know yourself, know your value and don’t accept less (money, title, opportunity) than you are worth.

THEME 2: MOST JOBS DON’T LAST FOREVER, YOUR CAREER IS WHAT YOU BUILD

During the session, I noticed a definite theme around distinguishing “job” from “career”. The audience for this event was incredibly diverse, with women just starting in their careers, while others were looking to transition to a new role 20 years into one job. As a result, there were a number of discussions about how to build a career in periods of transition. Without exception, all the mentors highlighted their own career paths. The general sentiment among these mentors was that, more often than not, paths twist and turn, and that the best career is made possible by learning as much as you can in every new scenario in which you find yourself.

I found that I learned a great deal, not only from the mentors, but from my fellow attendees. Some were considering grad school, but wanted to know if the mentors—who had varied academic backgrounds—thought it was worthwhile (the verdict: it’s different for everyone, depending on their goals). Others were kicking off their career as a contractor or consultant and wanted advice on how to grow a client base (my favorite response: do pro-bono work, but only once per prospective client).  

These particular interactions highlighted for me not only the rich backgrounds of our mentors, but also the diversity of WWPR’s members and guests.

THEME 3: MENTORSHIP IS THE PATH FORWARD

The irony was not lost on me that at speed mentoring, perhaps the most prevalent theme was that for women communicators, mentorship is the best path forward. From reaching leadership parity, to achieving professional goals, to achieving work-life balance, mentors play a huge role.

Many of the mentors present at this event fondly told stories of the men and women who had shaped their careers and their approach to their professions. They emphasized the need for female communicators—particularly those in their early careers—to establish a small circle of mentors (what one panelist referred to as a “personal board of directors”). These individuals are vital, said the mentors, to helping advocate for advancement and as sounding boards for tough decisions.

I’ve never tried speed dating, but I can tell you I’ll be back for more speed mentoring. There was something universal and unifying about the experience. I was surrounded by my peers, who are facing the same challenges I am facing, and I was being given advice by women who have overcome those challenges in their careers. I walked away with new perspectives, new contacts and a spring in my step.

Thanks to our amazing mentors and participants! Check out upcoming WWPR events here.

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