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Ethical AI in Living Color – Using AI to Advance Diversity, Equity and Inclusion

Nov 27, 2024 | Professional Development
By Lelani Clark In recent news, there has been a weaponization of the term Diversity, Equity and Inclusion (DEI) and increased backlash against equity-based programs and initiatives. However, in taking the temperature of our current climate, I believe the fight has just begun. This highly charged moment is an opportunity for a true culture shift […]
Washington Women in Public Relations Announces 2024 Woman of The Year Winner
Nov 4, 2024 | Events
Washington, D.C., Oct. 7, 2024 – On Friday, October 4, 2024, Washington Women in Public Relations (WWPR) recognized Aba Blankson, Chief Marketing and Communications Officer for the NAACP as its 2024 Woman of the Year. Established in 1990, the Woman of the Year program recognizes individuals who have raised the bar in the communications field and raised the […]
Ethical AI and Writing: Can the Two Co-Exist? 
Sep 23, 2024 | Professional Development
By LeAnne DeFrancesco, vice president at Vanguard Communications If you make a living from writing, your hackles have likely been up for a while about artificial intelligence (AI)–not the customer service chatbots on a website “Can I help you find what you’re looking for?” or even the expanding search capabilities. I’m talking about generative AI […]
Celebrating Hispanic Heritage: Honoring Our Roots and Advocating for Equity
Sep 23, 2024 | News & Updates
By Gabriela Linares, lead marketing specialist at Washington Gas  As we celebrate Hispanic Heritage Month, I find myself reflecting deeply on my journey as a Latina woman—one shaped by my upbringing, professional challenges, and personal triumphs. From my international childhood to my career in leadership roles, this journey highlights the resilience of Hispanic women while […]
Ethical AI: Policy Development Tips for PR Professionals 
Aug 14, 2024 | Professional Development
by Allison Gross, associate director, Vanguard Communications As ChatGPT and other artificial intelligence (AI) tools emerge into our workplace, many in our firms are equal parts giddy and guarded about what it means for our short-term tasks and our long-term jobs. And the truth is, the evolution is happening so quickly that getting your head […]
Ethical AI for PR: Five Questions to Guide Your Strategy
Jul 20, 2024 | Professional Development
By Brenda Foster  ChatGPT has become my best friend. I know it will deliver what I need in a pinch—even if it’s not perfect. A quick list of TV and radio stations serving Bristol, TN? Check. Ten recipes using the quickly expiring root vegetables in my fridge? Done!  Much like human relationships, I’m aware of […]
Celebrating Juneteenth
Jun 14, 2024 | News & Updates
By Kristal Farmer, WWPR Diversity, Equity, & Inclusion Chair, Washington Gas After 20 years in the United States, I’ve always been surprised by the lack of key historical holidays, specifically the date related to the abolishment of slavery which modern America is built upon. For most British territories, Emancipation Day is marked on August 1, […]
14 Years of Emerging Leaders: Meet the 2024 Finalists
Jun 14, 2024 | Awards
We are excited to celebrate the 14th anniversary of the ELAs, where we will honor emerging leaders in seven categories: Small/boutique agencies, mid-sized agencies, large/global agencies, government, non-profit, corporate and trade associations.  Ahead of this signature event, we connected with the finalists to hear about their journeys and career advice and helpful insights on how […]
Showing Gratitude Beyond the Email
Jun 12, 2024 | Professional Development
By Marilynn Deane Mendell  President, WinSpin CIC, Inc.  Over the last 40 years I’ve written various articles and advised clients on the value of sending handwritten thank you notes. There is always pushback. Despite the overwhelming evidence that writing a personal note of gratitude resoundingly results in immediate responses from the receivers and often future […]