Captain JA “Cappy” Surette, APR is the Public Affairs Officer of the U.S. Navy Bureau for Medicine and Surgery and commented on the downfall of over measuring the impact of a negative story. In proving his communications ROI at the Pentagon, he explains that while there may be one or a few limited negative stories, […]

Rebekah King is the Consumer Communications Manager at Kelley Blue Book and as a panelist at the Vocus event on the topic of reporting and ROI said she “reports to management in context. How will they understand, approve and continue PR and Social Media unless there is context to the reports and they are comparing […]

Mark Ragan’s session dove into what it means to be a PR person now. Here are his guiding principles: PR Superstar Fundamentals of good writing and “refrigerator journalism” Social media pro Leading the content creation and curation Effectively producing an online newsroom Build relationship with media – traditional and new He didn’t stop there, he […]

In this issue: Emerging Leaders Awards Pro Bono- Thrive DC Update Member Spotlight Articles of Interest Upcoming Events Jobs Membership News Sponsor Spotlight Message from the President Dear WWPR Members, As the weather warms-up DC is notorious for emptying out but I know many communicators stay plugged in at their desks in the district all […]

Do you read PR Daily or Ragan.com? If so, its thanks to Mark Ragan’s brand journalism. Mark spoke to attendees at the Vocus event about content creation and curation. Watch Mark take on two industry topics – ROI and Impressions of Press Releases and Likability in Business

Over the last year, chatter between brands and agencies continues to circle around the top of the defining and understanding the value of a Facebook fan.  There is no direct answer given the multiple of impacts that go into a Facebook brand strategy.  Many fans are gained through a combination of organic growth and paid […]

In this issue: Emerging Leaders Awards Technically Speaking WWPR Blog April Event Recap Event Sneak Peak Upcoming Events Jobs Membership Member Spotlight Articles of Interest Membership News Sponsor Spotlight WWPR Emerging Leaders Awards It’s time to shine a spotlight on the future leaders of PR! The WWPR Emerging Leaders Awards (ELA) honors outstanding young women […]

Technology is amazing! Thanks to tools such as iChat, Skype and GoToMeeting, we can talk face-to-face with colleagues in various time zones around the world. We extend our beach vacations by a day and still access the office via VPN. We keep up with email traffic while taking the afternoon “off” or while surfing the […]

April 19 – National Education Association How to you connect with your audience? How to you get people to remember your message? Is stage presence something you’re born with or something you can learn? These questions and others were the focus of WWPR’s recent EntrPReneur professional development brown bag, “How to Speak with Presence.” What […]