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MEMBER SPOTLIGHT: Melanie Vynalek, Account Executive, Adfero
Feb 21, 2023 | Membership, News & Updates
Tell me about your background and what drew you to your current position at Adfero. I’ve always loved to write, especially as a tool to share the impactful stories or experiences I’ve learned from others. For the longest time I wanted to be a journalist, but realized there were aspects of both journalism and communication […]
Breaking through the Noise: Creating Your Own News
Jul 22, 2022 | Membership, News & Updates
At the height of the pandemic, Goodwill Industries International faced a pretty significant challenge. People knew the Goodwill® name, and our physical presence was strong — but there was a disconnect. Despite a 94% brand recognition rate, there was a gap in mission awareness. Goodwill is a 120-year-old social enterprise; one of the oldest, legacy […]
Member Spotlight: Meet Elizabeth Held, Senior Director of Content at Subject Matter
Mar 30, 2022 | Membership
Tell me about your background and what drew you to Subject Matter. After graduating college, I worked at USA TODAY’s editorial page, fact-checking op-eds and reviewing and soliciting After graduating college, I worked at USA TODAY’s editorial page, fact-checking op-eds and reviewing and soliciting submissions. It was a crash course in all things opinion media. […]

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