Tell me about your background and what drew you to your current position.
My work experience began in political campaigns and advocacy work. The highlight of my professional journey has been using earned and paid communication to tell stories that resonate with people from all walks of life. These experiences have led me to my current position where I get a chance to work with several clients from corporations, advocacy organizations and agencies helping them tell their story in creative ways while targeting specific audiences.
What is the most exciting or rewarding project you’ve done recently?
Recently, I had the opportunity to work with an organization on a project to recruit social workers. Social workers are so important, and they make such an impact in the lives of so many families and communities. This recruitment campaign helped tell the story of the great work social workers are doing across the country and how a career in social work can be fulfilling.
As an Emerging Leader Award Winner and member of WWPR, what have you gained from your experience?
Being a 2023 WWPR Emerging leader award winner has allowed me to meet some amazing women in the communication industry. I’ve expanded my network and have learned from the work these women are doing in their companies and organizations. It has truly been an inspiration and a boost to my professional development. As a member, I appreciate the opportunity to connect with so many great women.
What PR trends have you seen happening in 2023 and what kind of influence has it had on professionals in the industry?
I see an increase in the use of AI in the PR industry. AI is still new, but I am seeing it being the topic of many discussions with companies and organizations as they think through their public relations and marketing strategies. Public relations professionals have an opportunity to be on the forefront of AI development as companies are looking to professionals to help them navigate this new tool.
How do you stay current or top of the news in PR?
I stay on top of the latest PR news by listening to various podcasts, social media posts and the help of organizations like WWPR.