From the President: Join WWPR’s Board of Directors in 2015! |
Are you interested in getting more involved in WWPR and taking your leadership in the organization to the next level? Apply for a position on the 2015 Board of Directors and help shape the organization! Joining the Board is a great way to be creative, hone your leadership skills and establish relationships with all sorts of communications professionals. Email info@wwpr.org to request an application, which are due by Friday, October 17th. Questions? Email Lauren@wwpr.org. |
Upcoming Professional Development Events Not to Miss! |
Don’t miss what is sure to be a lively Brown Bag Panel Discussion, “Is the Press Release Dead? Has Social Media Killed It?” on Tuesday, September 30, 12:00 p.m.-1:30 p.m. atBeekeeper Group. Hear industry experts debate whether the role of the press release has changed for PR professionals, if it’s still a viable tool in today’s 24-hour news cycle, if social media has replaced it, and if it has advantages that newer alternatives don’t offer.
Cost: Free to WWPR and PRSA members; $20 for non-members. Register today to join the conversation.
On Wednesday, October 8 at 11:30 a.m., join an exclusive group of WWPR members for abehind-the-scenes tour of the WJLA newsroom followed by Q & A with WJLA team members. This event is only open to WWPR members with a limited number of spaces available. Register before this special opportunity sells out!
Join us for our annual Media Roundtable on Wednesday, October 29 at the American Chemical Society, 12:00 p.m.-1:30 p.m. Participate in this interactive discussion with members of the media moderated by Susan Matthews Apgood, president and co-founder of News Generation. To see a list of panelists and to register, click here.
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RECAP: Developing a Winning Resume, Portfolio and Personal Branding for Career Success |
By Tahira Christmon, Goodwill Industries International
“It’s a job, to get a job,” said Susy Howard, Principal at The McCormick Group as she opened up the Washington Women in Public Relations (WWPR) August Brown Bag discussion on resume building and personal branding. If you think job hunting, portfolio development and self-packaging happens overnight, you may be next in line for a harsh awakening. Howard joined Kate Perrin, CEO of PRofessional Solutions, LLC and Dana Theus, President & CEO of InPower Consulting LLC. The panel discussed the importance of networking, shared critical career tips and discussed how best to present yourself when it’s time to make the next career move. “Old-fashioned networking still works better than social media,” says Howard, but says that an updated LinkedIn profile allows you to be a bit more creative than your resume. “Your LinkedIn page should tell prospective employers about your interest and passion and should give a glimpse into your personality,” said Howard. “Don’t overlook your cover letter, this is a way for you to distinguish yourself among the crowd of candidates and demonstrate your writing skills,” advised Kate Perrin. Perrin said your cover letter should be customized for each job, accurate, professional and should also be brief, simple, easy to read and less than one page if possible. Perrin also said bullet points are OK as it gives the potential employer a snapshot into your career and keeps them eager to learn more. “Don’t address your cover letter as ‘Dear HR Manager’, we live in an age where information is easily accessible online,” said Perrin. “Look online to find the PR or communications director’s name and put it on your coversheet.” Portfolios are great conversation starters said Perrin who suggests that professionals keep a physical and online portfolio throughout their career to tout work experience and progression. “Your portfolio should set you apart, that means you should keep and print everything related to your campaigns and projects so that you have it when you need it.” Perrin says your portfolio should include photos and marketing materials, documents to support your claims and experience and highlights from volunteer and professional opportunities. Dana Theus stressed the importance of personal branding, saying that professionals should think of themselves as a product. “Ask yourself, why someone should hire me. The answer will most likely link you to your top skills and interest,” said Theus. “Volunteer experience and personal passions should also be a part of your career branding,” said Theus. “You need to find a way to bring part of your authentic self to your interview.” The next WWPR brown bag discussion, “Is the Press Release Dead? Has Social Media Killed It?,” will take place September 30th at Beekeeper Group (1331 G. Street NW). |
How Can Advocacy Groups Break Through? |
“How Can Advocacy Groups Break Through” is a guest column written by WWPR Member Velginy Hernandez.
Disclaimer: The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect those of Washington Women in Public Relations During and since college, I’ve spent chunks, maybe one too many, of my free time participating in cause campaigns. Many of them were on strict budget or time constraints; some didn’t have a budget at all, like my adhoc neighborhood group that, long story short, was trying to rally support from all neighbors to get one neighbor to clean his fence. What I’ve experienced is that no matter the cause or issue, advocacy groups are fixed on getting their core message out on top and above the noise, and as a PR professional, the thought gets me excited! #1 For starters, tell a story. Really, tell it like it is. Incorporate simple stories in the overall strategy. They give life to your issue while also getting your core message across. Consumers don’t remember hard, cold statistics; they remember stories, which is a great advantage if your goal is increasing public awareness. Consider this: instead of creating website that consists mainly of statistics and charts that you think paint a picture of your very urgent issue, record videos or post photos of individuals who’ve been directly impacted by the issue and let those first-hand accounts do the storytelling. It will be more impactful and inspiring. #3 Unite with champions to elevate your message. Sometimes it takes a team to get things done. In advocacy, relationships are crucial. It does not have to be for your entire campaign (Consider this saying: you put three people in a room and you’ll have four opinions.) But perhaps for at least for a phase of it, make it count by uniting with stakeholders who share a common goal and leverage that relationship in all communication tactics. Strength comes in numbers. Your followers will see and feel that energy and get inspired. |
PR in Politics: Optics and Perception |
The Role of Public Relations in Politics is a monthly column written by WWPR member Margaret Mulvihill, examining the role of PR in politics.
Disclaimer: The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect those of Washington Women in Public Relations One of the more enjoyable parts of my job is skimming the newspapers and checking the online media outlets for any news that might give my clients the edge. A headline flashed by recently about President Obama not understanding how damning appearances can be. It stuck in my mind for some reason, maybe because one would assume that the President is ‘packaged’ by the ultimate public/media relations team. The O’Reilly Factor has a segment called ‘Washington Insider.’ (Fox News, “The O’Reilly Factor” weeknights at 8 p.m. and 11 p.m.) The August 26th segment was dedicated to ‘Will President Obama Change His Image’. It was and it is a valid question. Earlier, the President had interrupted his vacation on Martha’s Vineyard to comment publicly on the savage beheading of American journalist James Foley by ISIL terrorists. Immediately following his public condemnation of the act of terror, the President returned to the golf course to continue his vacation. The President, as O’Reilly accurately stated ‘got hammered.’ I rarely agree with O’Reilly, but in this instance, it is inconceivable that the President’s public/media relations team did not anticipate this. If you make a serious, somber statement to the American people about an act of terror committed on an American citizen, you do not return to the golf course. You go home to your family and you spend the rest of that day in seclusion. Straight up, this was not merely poor public/media relations. This was a disaster of epic proportions. It must have caused pain to the immediate family of James Foley, and to his closest friends. In his recent September 8th interview with Chuck Todd on NBC’s ‘Meet the Press’, the President admits that he ‘should’ve anticipated the optics.’ Does this mean that the White House is finally acknowledging the huge role played by media relations at the highest level in global politics? I am adopting a wait and see – change doesn’t come that rapidly. During the course of the Todd interview, the President acknowledged the error in perception. A good first step, you say. Not so fast. He then continued on to discuss the ‘theatrics’ of the presidency, appearing to blame the press for aggressive reporting. Reporting is more aggressive these days, and the perceived lack of transparency within the Obama administration is a root cause of this. As a public/media relations practitioner in the Washington, DC political arena, I do not blame President Obama. He is a politician, a head of State. He is not a public relations maven. Although hesitant to assign blame, any media relations failure on this scale rests on the shoulders of the President’s Chief of Staff, Denis McDonough, who manages the White House media relations team. http://www.whitehouse.gov/engage/office http://www.foxnews.com/on-air/oreilly/2014/08/27/will-president-obama-change-his-image |
The B Hive: Infographic — Press Releases By the Numbers |
The B Hive is a monthly column written by WWPR member Beth Stewart.
Disclaimer: The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect those of Washington Women in Public Relations
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Articles of Interest |
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Upcoming Events |
If you have a suggestion for a future program topic, please contact the Professional Development Committee at professionaldevelopment@wwpr.org. |
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– Press and Media Relations Manager, Americans for the Arts
– Communications Associate for Digital Media, Advancement Project – Communications Officer, The Pew Charitable Trusts – Communications and Marketing Assistant, Iona Senior Services – Public Relations Coordinator, American University – Media Supervisor, Health PR, Edelman – Vice President, Health Alliances PR, Edelman – Senior Account Supervisor, Health PR, Edelman – Marketing and Communications Consultant, Archbishop Carroll High School
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