PRofessional Solutions, LLC, the metropolitan Washington area’s first and only temporary agency for public relations and communications staffing, recently marked its 25thAnniversary with a $2,500 donation to the Girl Scouts Council of the National Capital. This significant investment in the lives of future female leaders marks the latest of many philanthropic contributions from the firm, led by WWPR members and PR staffing dynamos Kate Perrin (CEO) and Melanie Jordan (Managing Director).
Perrin, a finalist in last year’s WWPR Woman of the Year Award, said supporting organizations like GSCNC is vital to the future of self-sufficient capable women. She is an active member of the GSCNC’s Women’s Advisory Board. PRofessional Solutions is also a Gold Sponsor of WWPR.
As Perrin reflected on the 25-year history of her company recently, she noted that the demand for communicators who can handle more responsibilities and deliver more results is increasing, even as the there are fewer communications jobs are available, underscoring the need for women to be well trained for the workforce.
“When I started, clients wanted good writing and skilled media relations built on relationships with reporters. Now they want quick writing, forget the relationships, but also infographics, video, graphic design and a constant stream of interactive social media programming and more.”
As employers’ PR needs evolve, multifaceted communications professionals will be in high demand and support for organizations like GSCNC is vital to ensure that girls develop the leadership, organizational and communications skills needed to excel in the workforce.
WWPR Congratulates PRofessional Solutions on its 25th Anniversary and its generous contribution to the GSCNC.