Webinar: The Role of Brands During the COVID-19 Pandemic
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As COVID–19 concerns accelerate, business responds. But with uncertainty in a rapidly changing landscape, brands are right to be cautious and ask questions.
- What credible role can brands play, especially ones considered ‘non-essential’ now?
- How do brands stay visible and relevant, with the right balance?
- How do brands address basics while planning for recovery and the future?
This webinar features a virtual briefing and Q+A with Edelman’s GM of Brand, Digital & Integrated Marketing, Laura Gentles, who will review the findings of a special edition of the Edelman Trust Barometer, an 11-country study on consumer expectations of brands in the time of COVID.
Laura will be joined in conversation by media commentator and former CNN journalist Erin McPike.