Navigating Arab American Heritage Month During the Gaza Crisis

By Laila Mokhiber, WWPR member

April 16, 2024

Photo credit: Washington Post

As we reach the halfway point of Arab American Heritage Month (April), I need to pause and reflect with you, fellow Washington Women in Public Relations (WWPR) members. Last year, I wrote you a guide for honoring and lifting up Arab American voices. But this year feels different—more sobering, more pressing, and much more personal.

In the last six months, the crisis in Gaza has affected me deeply, both in my professional role as Director of Communications for UNRWA USA and in my identity as an Arab American woman with Palestinian and Lebanese roots. The tragic killings of more than 33,000 Palestinians, including over 14,500 children, are unacceptable and have left me heartbroken and depressed. Thousands more are buried under the rubble and presumed to be dead. These aren’t just numbers; they have names. I personally know and am affected by the loss of friends, nearly 200 colleagues, and family members of many people I care about. I mourn my friends Rushdi and Refaat, who I spent time with in Gaza City just two summers ago, Majed and his family, the brother and relatives of my dear friend and colleague Hani. All were taken from us in the darkness of the night by Israeli airstrikes. May the memories of all those killed be eternal.

Right now, the worst humanitarian crisis of our time and a human-made famine may mean millions will starve to death, intensifying the suffering of those already forcibly displaced. Famine is setting in because Gaza is under siege, and aid is trickling in at a snail’s pace. In some areas, there’s no aid at all. People are resorting to eating grass and animal feed just to survive. No one is safe, not even aid workers. For our Arab American friends, especially Palestinians, this is more than just news. We’re agonizingly witnessing in real-time the stories of our people being killed and displaced from their homes, just like our grandparents were 76 years ago during the Nakba (the original catastrophe). We are mourning the loss of homes, memories, and loved ones, and we’re not okay. In an effort to save their families, many Palestinian American friends are scrambling to raise tens of thousands of dollars through GoFundMe campaigns to try and evacuate them, with no guarantees of safety and the agonizing prospect of not being allowed to return to their land ever again.

In the midst of this crisis, young citizen journalists and content creators in the Gaza Strip, names you should now know, have emerged as the voices of their communities. Names like Motaz, Hind, Bisan, Plestia, and dozens of others represent the courage and resilience of those who refuse to be silenced. Armed with nothing but their phones, cameras, and a fierce determination to share their truths, they offer firsthand narratives that shed light on the harsh realities facing Palestinians, stirring a range of emotions and prompting difficult conversations. Through raw and unfiltered accounts, these brave individuals provide a window into the daily struggles and the seven-decades-long plight of the people of Palestine. Despite facing immense danger, they continue documenting the realities on the ground, often at great personal risk. Tragically, this commitment to truth-telling has come at a cost — at least 95 journalists have been killed in Gaza since October 2023.

Through emotionally evocative videos, harrowing photos, and thought-provoking articles, these young folks are challenging entrenched misconceptions and amplifying voices long suppressed and silenced in mainstream discourse. Witnessing their courage, determination, and steadfastness leaves me humbled. As an Arab American woman in communications, these stories reinforce why I do what I do. Misinformation is too often used to justify tragedies like the one we’re seeing in Gaza, so their truths affirm the need for our work. As communicators, we must use our power to shape narratives, influence perspectives, and redefine perceptions with determination and conviction.

I also want to recognize the efforts of Arab American influencers, content creators, and allies during this time. Their efforts are helping bridge the gap between what’s happening across Gaza and what people know about it in America.

While Arab American Heritage Month is intended to be a time for celebration and recognition, it’s also a reminder of the ongoing struggles and injustices Arab communities face here in the United States and abroad. As we continue to advocate for a permanent ceasefire in Gaza, we must ensure that Arab American narratives are not just heard but also valued.

However, it’s also crucial to acknowledge that Gaza is not the only issue that matters to Arab Americans. Across the Arabic-speaking world and within Arab American communities, there are a myriad of challenges ranging from political oppression, cultural stereotypes, economic inequality, and systemic discrimination. In addition to the crisis in the Gaza Strip, other places like the West Bank, including East Jerusalem, Lebanon, Syria, Sudan, and Yemen, are also grappling with complex and urgent issues that demand our attention and care.

As we navigate through the remaining weeks of April, let’s approach them with renewed purpose and intention. Here are actionable steps we can all take:

  1. 🤝Prioritize inclusivity in all communications and initiatives: Let’s ensure that DEI principles guide our approach and cultivate spaces where Arab American perspectives are sought out and seen as actual assets.
  2. 🌍Share Arab American voices: Let’s use our platforms to uplift the stories of our Arab American friends, colleagues, clients, and followers.
  3. 📚Continue to educate yourself and others: ​​If you aren’t already, follow accounts like the IMEU. Dedicate time to staying informed about current events, historical context, and humanitarian issues affecting the Arab American community, including, but not limited to, the situation in Gaza.
  4. ❤️Get involved in relief efforts: Give what you can to relief and recovery efforts through humanitarian organizations on the frontlines like UNRWA USA.
  5. 🕊️Use your voice for change: Stand in solidarity with global efforts and call or write your representatives to urge for an immediate ceasefire, humanitarian aid access, and the release of all hostages.

WWPR embodies a spirit of challenging the status quo and breaking down barriers, as demonstrated through initiatives like its Emerging Leaders Award, which I was privileged to keynote back in 2022. This ethos inspires us to be bold, fearless, and empowered. Together, through our collective efforts, we can foster change and liberation for all—one conversation, one story, one post at a time.

Board Member Spotlight: Karen Naumann, APR, PMP

WWPR Board Member Karen Naumann, APR, PMP, is a multifaceted, seasoned practitioner with more than 25 years of communication experience. She is an educator, executive, and author with a focus on national security. She excels as an educator, executive, and author, focusing on national security. Currently serving as a graduate professor at West Virginia University’s Defense Information School cohort, Karen trains information warriors in crisis communications. Her background includes roles as a Senior Strategic Communication Planner in South Korea and Senior Instructor at the U.S. Department of Defense’s Information School. Karen finds pride in serving as a communicator for two different countries and in mentoring teams and students. As a WWPR Board Member, she brings her passion for communications and management to an organization dedicated to empowering women in the field. Outside of work, Karen is actively involved in the National Press Club and enjoys virtual reality workouts, hiking, and cooking New Orleans dishes.

Tell me about your background and what drew you to your current position.  

I have the honor and privilege of training the communicators for our country’s fleet in the field as a graduate professor for West Virginia University’s Defense Information School cohort. I develop and instruct these information warriors to proactively and continually practice crisis communications. 

My role builds upon other national security-focused roles that I have recently held. Namely, in 2022, I worked in South Korea as a Senior Strategic Communication Planner and Team Lead in support of the four-star-led UN Combined Forces Command at U.S. Forces Korea, where I developed communication strategy recommendations for command-wide and Republic of Korea allies.

Before this, I was a Senior Instructor at the U.S. Department of Defense’s Information School for several years, where she had the privilege of training hundreds of public affairs officers for the United States fleet and field in topics ranging from Complex Adaptive Systems Thinking to Strategic Foresight and Issues Management and Disinformation. 

What is the most exciting or rewarding project you’ve done recently or in your overall career?  

Professionally, I’m proud of the trust that has been placed in me to serve as a communications strategist for two different countries (the United States of America and Israel). 

Also, I’ve been fortunate to manage talented teams and teach motivated students over the years. Hearing from former team members and students who feel I contributed to their growth and accomplishments is incredibly fulfilling. Their ongoing gratitude and updates on their achievements bring me a deep sense of accomplishment and pride.

What do you love about being a WWPR Board Member? 

I am passionate about communications — evident by holding two degrees in the subject, and earning an accreditation in the field, as well as being a published author and recognized subject matter expert in it. 

Additionally, I love team and program leadership. So, I have earned the Project Management Professional (PMP) certification and the SCRUM Master designation, which I use in managing teams.

In an Operations function for WWPR, I have the opportunity to use my communications and management background toward an amazing organization dedicated to area women working in our shared field. 

Is there any book you would recommend? 

So many books, so little time. The book I am reading now, which is perfect for communicators, especially in an election year, is How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion by David McRaney. 

It is an investigation of why some people never change their minds and others do. Uncovering what made a prominent conspiracy theorist YouTuber finally see that 9/11 was not a hoax or why some people left Westboro Church was fascinating. Probing how do voter opinions shift from neutral to resolute? It delves into the latest research of psychologists and neuroscientists, the book explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing.

What do you do outside of work?

I am active in the National Press Club sitting on both the Headliners Committee and the Communicators Committee. 

Otherwise, I enjoy working out in virtual reality, hiking area trails, and cooking dishes from my hometown of New Orleans. 

Reflections on Lunar New Year, Asian Culture, and How to Celebrate 

by Pattie Yu, 1998 WWPR Woman of the Year Award Winner, principal and founder of theYucrew, LLC. 

Today, culture consumed me. I opened up my WaPo to pounding media rhetoric and anti-Asian hate sentiment. I took an early morning walk in the mall well before opening, delighting in the shiny red lanterns hanging at every turn, heartened by companies and brands that genuinely strengthen their relationships and collabs with Asian American communities by cultural latitude vs marcom attitude. But I was also barraged by big brands’ blitz for limited editions or capsule collections around the Year of the Dragon.

I retreated to my home office and was reminded as a public relations professional who focuses often on health platforms of the dire need to close the gap in data collection and reporting of Asian American health disparities. I scanned the latest issue of a professional trade magazine that spotlighted the forgotten but early diversity leadership representation in our field. This month I’m seeing red. 

The irony of codifying the color red – the palette most associated with love but also the color most frequently linked to hatred and anger. The common denominator in both is passion. 

This month my passion is ignited by the Lunar New Year — The Year of the Dragon. 

1998 Woman of the Year Award Winner Pattie Yu with colleagues

Known as the Spring Festival, China’s Lunar New Year is called Chūn jié in Mandarin; while Koreans celebrate Seollal and Vietnamese refer to it as Tết;Filipinos call it Media Noche. It begins with the first new moon on February 10 (varies by culture) and is usually celebrated for multiple days, observed by an estimated 2 billion people. It is one of the most important celebrations of the year among East and Southeast Asians. For me, a Chinese American, 2024 is the Year of the Dragon in the lunar zodiac. 

Lunar New Year is a big holiday in Asian culture across the world and it’s important to note that Asians are one of the fastest growing racial/ethnic segments in the United States. So, how can you get in on the celebration, whether you are or work with one of the estimated 5% Asians in public relations or not? In our nation’s tapestry of many colors, we share a common context – a deep-rooted love for our extended and multigenerational families, an appetite for food that preserves our heritage and enables us to share our cultural traditions around the “family” table, part of our storytelling that is germane to communities of any color. 

In homage to my late parents, I hear their voices guiding me on how to celebrate the Lunar New Year:

  • Fresh Start – Pay off your debts; give your space/place a clean sweep to rid it of inauspicious spirits; wash your hair; do the laundry – before New Year’s but never on the day itself lest you sweep out good luck.
  • Go Red – Not only for Women’s Heart Month and Valentine’s Day but wear something new and red on New Year’s Day for good luck; red is the symbol of joy, happiness, success and good fortune. Decorate your windows with red paper cuttings; hang banner couplets expressing wishes for good health and fortune in your homes and offices.
  • Food – Feast on traditional lucky foods like dumplings (wealth), oranges (abundant happiness), fish (prosperity), and noodles (the longer the better for happiness and longevity) but leave a little on the plate to hope that the new year will have surplus; join colleagues at a nearby Asian restaurant for lunch; or prepare an Asian-inspired dinner at home.
  • Family – If logistics allow, reunite with family and friends for a spread of symbolic dishes that bring good luck and fortune.
  • Festivities – Participate in free Lunar New Year activities that abound in our communities from lion dances at the mall to dragon parades punctuated by firecrackers to ward off evil spirits; from ceremonial teas to teeing up for talks and tours; from cooking demos to dancing with fans, culminating with the Lantern Festival. 

You might even get lucky to get “lucky money,” red envelopes often given by elders to children but sometimes even to employees. Money should be in certain denominations but avoid the number 4 (symbolizing death). 

After my parents passed, I got the slap on the side of the head – the “aha!” moment that we wake up to after loss. I try to be more mindful of those beloved traditions and am heartened to hear that our eight “family” members who are young hard working professionals in New York have already made plans to gather around for what no doubt will be an IG-worthy Chinese New Year’s meal. They may enhance celebrating tradition with emojis and digital platforms but I am convinced they all cherish the essence of our new year. No doubt they will all be wearing red. No virtual transfers of money here. Their traditional paper hong baos (red envelopes) are en route the good old-fashioned way. 

Finally, if the two-week celebration has you yearning for more, consider exploring the small but mighty Chinese American Museum where I volunteer at Chinese American Museum.

In native Mandarin – which I feebly learned in college – I’m wishing you and yours Xīn nián kuài lè!  新年快乐 – Happy New Year! 

ABOUT THE AUTHOR

Pattie Yu is the principal and founder of theYucrew, LLC, a communications firm that has been awarded two Public Relations Society of America (PRSA) Silver Anvils for her team’s launch of the first World Thrombrosis Day, amongst many other industry awards. Pattie is a past WWPR Woman of the Year award recipient, was recognized as Inside PR’s “One of the Top 10 Minority Agency Leaders Nationwide,” and has been a judge on several industry award ceremonies, including WWPRs Woman of the Year. Pattie is one of WWPR’s original members and served on the WWPR advisory board. Pattie’s work ranges from developing national public education campaigns to developing media strategies to reach underserved communities for topics including COVID-19 and renewable energy access. Pattie has worked with some of the biggest names in PR, including serving as vice president at Porter Novelli, partner at Fleishman-Hillard, and co-founder of GYMR. She speaks at universities, organizations and associations and volunteers for several organizations. 

Board Member Spotlight: Agatha Aramayo – Executive Director, Foundation for Total Recovery & Independent Consultant

WWPR Board Member, Agatha Aramayo is a dedicated marketing and communications professional with a diverse range of experiences spanning 14 years. From her background in the film industry to her expertise in consulting federal government agencies, Agatha brings a wealth of knowledge and skills to her current position as the executive director of the Foundation for Total Recovery. Utilizing her PR and marketing background, Agatha is passionate about driving the organization’s mission of finding a cure for chronic illnesses caused by brain inflammation. We sat down with Agatha to learn about her professional journey, her perspectives on the PR industry’s latest trends, and her inspiring book recommendations.

Tell me about your background and what drew you to your current position.  

I’ve worked in marketing and communications for 14 years. I’ve also worked in the film industry (I have my B.A. in film and video studies), which always goes hand-in-hand with my work as a communicator. Naturally as a Washingtonian, most of my career entails consulting federal government agencies in the agency world, but I’ve also worked in conferences marketing for a nonprofit membership organization, consulted for large companies, c-suite executives, and have been working independently as a PR and marketing consultant for small businesses and restaurants for many years. 

I’m also currently the executive director of the Foundation for Total Recovery, a nonprofit whose mission is to help find a cure for the 20+million Americans that suffer from chronic illnesses that stem from brain inflammation. The Foundation performs research and hosts conferences to better educate healthcare providers and patients alike so that those that suffer can get better diagnosis, treatment and hopefully achieve full recovery. It is a seemingly left turn from my 14-year resume, but I actually get to utilize my experience in PR and marketing and all the skills  that come with that to this position to take us to the next level. I love boot-strap work where I can be entrepreneurial the most. 

What is the most exciting or rewarding project you’ve done recently or in your overall career?  

In my last position as an account director for a PR firm, I led an executive visibility strategy for a Fortune 500 client that did very well—always a good feeling! We determined what categories of awards we wanted to focus on and which employees and executives to amplify. As you can imagine, there are tons of awards and speaking opportunities out there for any given topic, so I implemented an evaluation process to hone in on the opportunities that offered the best chances for winning and best benefits. We won 19 awards in one year, ranging from sustainability and technology to individual spotlights. Having a tangible “win” definitely helps measure success but most importantly, seeing the client happy and able to celebrate their accomplishments was a great feeling. 

As a board member for WWPR, what have you gained from your experience? 

I love being the content co-chair for WWPR! I’ve learned it truly takes a team to make great things happen. Being able to tap into the talents of different communicators, leaders, writers, and speakers across different industries is invaluable; I feel fortunate to have access to all of these brilliant people in our network and on our board. WWPR creates a community that expands beyond our own organizations and colleagues at work. Just like many others in our community, I tend to take lots of things on and can get overwhelmed (why are we like this?), but it’s great having others to collaborate with and make things fun. 

What PR trends have you seen happening in 2023 and what kind of influence has it had on professionals in the industry?  

The biggest trend I would say is artificial intelligence (AI). There is an AI tool in nearly every digital app we use for work these days, and Chat GPT and others have been huge disruptors to many industries. Of course there is a lot of fear in regards to what that means for job security, but from what I’ve gathered, it can be very helpful when used effectively, especially for our industry. That being said, I’m personally “old school,” so I don’t really use it much. Instead, you will most likely find me with a pack of highlighters and notebooks until they’re gone, but I also realize time is money! 

I tend to take way too long on ideating the perfect opening to communications plans or related work, but using AI to help create a starting point I can edit profusely has saved me hours of time spent staring at the same sentences. 

However, AI emits an egregious amount of greenhouse gasses, so I hope advancements in reducing its carbon footprint can be just as rapidly made as AI itself. Apparently, training just one AI model can emit more than 626,000 pounds of carbon dioxide, which is nearly five times the lifetime emissions of an American car, according to MIT

I surmise that using AI sparingly is best, at least for me personally, but hopefully more balance can be achieved as overall technology develops. At least the alarming data makes a good case for us to not lose our jobs to AI. 

Is there any particular book, podcast or influencer you would recommend? How has it impacted your life?  

I recently read, “How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life” by Scott Adams, the creator of Dilbert, a book I finished feeling very kindred to. In a world where we celebrate success and seek optimal formulas for it, his book celebrates his failures more than anything, which contradicts the norm. I have perfectionist tendencies (meaning I’m further from perfect than most; it’s a misnomer), and as I got older I realized it just isn’t the way. You need to fail and fail often to win. Even if you feel that you “fail” more than others, it’s rewarding because it teaches you more than winning does. I’ve learned to celebrate my fails along with my wins; it thickens your skin and makes for a great story. 

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