14 Years of Emerging Leaders: Meet the 2024 Finalists

We are excited to celebrate the 14th anniversary of the ELAs, where we will honor emerging leaders in seven categories: Small/boutique agencies, mid-sized agencies, large/global agencies, government, non-profit, corporate and trade associations. 

Ahead of this signature event, we connected with the finalists to hear about their journeys and career advice and helpful insights on how they got to where they are today. 

Learn more about the 2024 ELA finalists below and register to attend the awards ceremony on Tuesday, June 18 to help us celebrate all of their successes!

Corporate

Brooklyn Bass, senior public affairs associate, JPMorgan Chase 

“Get comfortable with rejection and trying new things. Have the audacity to reach out to that new contact, pitch that bold idea, and reach as high as you can. The worst that anyone can say is “no.” You might experience failure in the process, but there will be days where you get that “yes,” which makes it all worth it.

Brooklyn Bass is a public affairs specialist at JPMorgan Chase, helping to drive the firm’s public policy priorities with strategic PR and communications expertise. In her role, she also regularly partners with the firm’s legal team to provide communications support for sensitive legal matters. 

Prior to her role at JPMorgan Chase, Brooklyn has had public affairs and traditional PR and media relations experiences across a wide range of industry segments, including technology, education, international development, art and luxury fashion. Her clientele has been diverse, from bigger clients in the Big Tech sector to developing and implementing smaller public affairs campaigns for nonprofits and coalitions. 

On a part-time basis, she also provides freelance consulting services to small businesses and startups, including agetech startup Kinumi, which is helping to solve the aging crisis and has received funding and acknowledgements from Melinda French Gates, Comcast LiftLabs and others. 

Brooklyn is a graduate of Duke University’s Trinity School with a major in Cultural Anthropology. She is a former member of the Steering Committee for the Duke DC Women of Color Coalition and a 2023 fellow of the Public Affairs Council’s Hogans Fellowship.

Courtney Bailey, global public sector marketing lead, Meta Platforms, Inc.

“My biggest piece of advice for women is to advocate for yourself and your career. Don’t hesitate to put career conversations on your manager’s calendar and be direct in those conversations. Let your manager know what you want out of your career, what your 5- or 10-year plan is and what their expectations are for your next promotion. After all, it is your career so go after what you want!”

Courtney is a seasoned marketing professional with a decade of strategic marketing experience. In her role as the Global Public Sector Marketing Lead at Meta Platforms, Courtney is dedicated to driving innovation, promoting thought leadership, and advancing Meta’s mission. With a keen understanding of government structures and policies on a global scale, Courtney has consistently demonstrated an ability to craft compelling marketing strategies that resonate with global audiences and drive impactful results.

Throughout her career, Courtney has been instrumental in developing and executing innovative marketing campaigns tailored to the unique needs and challenges of the public sector. Her deep expertise spans a wide range of areas including government organizations, candidates for office and elected officials.

As a visionary leader, Courtney excels in guiding cross-functional teams to collaborate effectively and deliver integrated marketing solutions that address complex societal issues. Her strategic insights and analytical prowess enable her to identify emerging trends, anticipate market shifts, and capitalize on untapped opportunities to achieve organizational objectives.

Prior to her current role, Courtney held key marketing positions where she successfully led initiatives to enhance brand visibility, drive stakeholder engagement, and foster strategic partnerships with policy makers and international associations.

Courtney holds a bachelor’s degree in public relations from The University of North Carolina at Charlotte. She also obtained her master of business administration from The George Washington University.

Michelle Byamugisha, senior manager, communications, PwC

“It’s important to have mentors and sponsors who champion your long-term goals, and just as important to build trust with the many people who help empower your day-to-day work. Those relationships are invaluable – from the business leaders who help inform your strategy, to the designers making campaign collateral, to the reporters you are pitching stories to.”

Michelle Byamugisha is a leader with global experience in public relations and stakeholder engagement across multiple sectors. At Chemonics International, she coordinated corporate communications in DC and led health and agriculture-focused communications assignments for USAID projects in Uganda, Malawi, Senegal, and Bangladesh. She later joined the social impact team at Weber Shandwick where she helped purpose-driven clients tell their stories through an audience-centric approach to thought leadership. In Weber’s DC office, Michelle served as chairperson of the Diversity, Equity and Inclusion Committee and was also recognized as the 2020 employee of the year. Currently, Michelle is a senior manager on PwC’s communications team, with a focus on people communications and public affairs. When she’s not coordinating internal employee engagement campaigns to a 75,000+ strong workforce or managing owned/earned content strategies, Michelle is engaged in social inclusion efforts both inside and outside the office. She volunteers as a college essay writing coach for underrepresented students and previously founded the “Autism Articulated” blog to raise awareness of diverse experiences of families impacted by autism. She received her Bachelor’s degree in Communication Studies and International Studies from Northwestern University and her Master’s degree from the London School of Economics, where she studied Media, Communication and International Development.

Trade Association

Grace Venes-Escaffi, specialist, CES and industry communications, Consumer Technology Association 

“Always bring people up with you – find mentors and mentees, so when an opportunity arises that you are positioned to refer for, you’ll have a rolodex ready to promote and advance each other accordingly. Success is neither zero-sum, linear, or individualist, and collaboration and community are critical to realizing our career potential.”

Grace Venes-Escaffi is a PR and communications professional at the Consumer Technology Association (CTA)® which represents over 1300 consumer technology companies and owns and produces CES® — the most powerful tech event in the world. In this role, Venes-Escaffi works with the world’s leading and most innovative tech companies on how to promote their technologies to generate earned media coverage.  She also works with media to find the stories that speak to them at CES, and promote CTA members’ work from standards portfolios to policy efforts to market research that drives major decision-making in the tech industry.  

Before joining CTA, Venes-Escaffi worked in retail and office real estate in the DMV with CBRE Mid-Atlantic, and coordinated with brokerage teams covering a high-end portfolio of restaurant and commercial spaces. Venes-Escaffi holds a BA in Communications, Public Relations and a BA in Global Affairs, International Development from George Mason University, where she served on the executive board of the GMU PRSSA Chapter and competed on the D1 Women’s Rowing team. She is a proud Arab-Latinx American, a professional vocalist, an aspiring hyperpolyglot, and a food and travel enthusiast. 

Jen Bristol, senior director of communications, Solar Energy Industries Association

“Remember, everything is a negotiation. As communicators, the daily negotiations we make about what to say and when are often around the margins, but those decisions matter and add up over time. The margins will ultimately determine your success, so dig in and stand by your expertise.”

Jen Bristol is a strategic communications expert who has dedicated her career to supporting the U.S. solar and storage industry. 

Currently, Jen leads the communications team at the Solar Energy Industries Association (SEIA), where she supervises a team of communications professionals and orchestrates public affairs campaigns and announcements designed to expand the U.S. solar market. 

Prior to joining SEIA, Jen was the deputy communications lead at the U.S. Department of Energy Solar Energy Technologies Office, where she provided communications support and led the office’s awardee engagement efforts, editorial calendar, web presence, and special communications projects and events. Before that, Jen managed office operations and public affairs for the GW Solar Institute and event logistics for The Washington Campus.

Jen is also passionate about public service. Jen was elected to represent the U St and Columbia Heights neighborhood as an Advisory Neighborhood Commissioner and held public office from 2017-2020. 

Jen is originally from Stony Brook, NY, and has a master’s degree in public administration from George Washington University and a bachelor’s degree from the University of Virginia.

Laura Ambrosio, manager, policy communications, Consumer Technology Association 

“One of the best pieces of advice that I received from a mentor and would like to pass on to other women is that “the squeaky wheel gets the grease.” Women in the workplace can often be overlooked for opportunities, so you have to speak up to advocate for yourself and highlight the value you uniquely bring.”

Laura Ambrosio is a creative and collaborative communications and public relations professional with a decade of experience in diverse sectors, including associations, nonprofits, public sector, technology, and government. She currently manages communications strategy at the Consumer Technology Association, which represents global brands and startups in the tech industry and produces CES, the world’s most powerful tech event. In her role, Laura enjoys showcasing how technology is solving real world problems from improving accessibility and sustainability to health and more.

With a proven track record of securing top-tier media coverage, Laura specializes in building strong relationships with reporters, proactively identifying new story ideas, and transforming complex and technical topics into compelling narratives, while leveraging the latest data and trends.

Passionate about driving positive change through effective communication, Laura is committed to delivering high-quality results that make a difference. Whether it’s advocating for important policy issues or navigating crisis situations, Laura brings an in-depth understanding of the media landscape and audience dynamics when it comes to counseling executives and teams at all levels to achieve organizational goals.

Laura holds a Master’s degree in Strategic Communication from George Mason University. As a believer in lifelong learning, Laura also recently earned her Digital Marketing certification. She especially appreciates the opportunity to give back to the field by mentoring and advising the next generation of public relations professionals.

Non-Profit

Destany Story, program director, Women Empowering Nations

“My advice would be to ‘root yourself.’ As a social impact leader, truly connect with the communities you serve; your why will fuel your growth and guide your advocacy journey.”

Destany Story is a lifelong educator and women’s advocate from Memphis, TN, currently residing in Washington, DC. Her journey in education began with earning a Bachelor’s Degree in Psychology from Mississippi State University in 2018.

Her dedication to youth advocacy and education reform led her to pursue a path with Teach for America, an esteemed program that selects exceptional individuals from a highly competitive pool of approximately 40,000 applicants nationwide. Through the corps, she served as a high school Special Education Teacher at her alma mater, Power Center Academy High School. Being a part of their first graduating class, she felt compelled to give back to her community by providing mentorship and guidance to students following in her footsteps. She provided individualized instruction to over 300 students, implementing equitable grading policies and analyzing practical data to tailor intervention strategies, enhancing student success in both in-person and remote learning settings.

In her role as Program Director at Women Empowering Nations, she oversees all aspects of local and international programs, ensuring their quality and success. She has led global initiatives benefiting over 2,000 women and children across more than 70 countries, including the coordination of global cohorts, global community service initiatives, and virtual workshops. Destany has served as a keynote speaker for Governor Bill Lee’s 2019 Charter School Growth Funding Dinner. She also is a 2021 Memphis Flyer 20 Under 30 Recipient. Destany’s purpose is to create a seat at the table for women and amplify their voices in order to be a part of the change we all wish to see.

Morgan Elwell, media relations manager, Wolf Trap Foundation for the Performing Arts

“Network! Make friends across different fields and organizations, people are connected in more ways than you realize and those smaller connections can grow into something fantastic.”

Morgan Elwell has over a decade of experience in the public relations field. She started her career working as a local TV producer before joining a Publishing House in New York City as the Publicity Manager for their Mysteries & Thrillers department. Here she worked on publicity campaigns across the country for bestselling novels, first-time authors, and more! 

Recently, she moved back to Washington, D.C. and became the Media Relations Manager for the Wolf Trap Foundation for the Performing Arts. In her current role she works with local and national media to coordinate artist interviews and overall coverage for the foundation.

Valeria Sabaté, senior media and public affairs manager, American Association for the Advancement of Science (AAAS)

“Find an advocate and mentor to better understand the landscape, stay on trend and undertake unforeseen challenges. Do not be afraid to take on a project and tasks outside your role or identify needed gaps—these leaps and opportunities can grow your skill set and propel the team forward.”

Valeria Sabaté is the Sr. Media & Public Affairs Manager at the American Association for the Advancement of Science (AAAS). She drives organization-wide media and public affairs engagement, elevating AAAS’ leadership/policy positions and news at the nexus between science and society while protecting its reputation through risk assessment and crisis communications preparedness.

Valeria has many years of experience in media relations, public relations and crisis communications in health care, public health, publishing and science associations.

Before joining AAAS, Valeria was the Sr. Communications Specialist, Research & Innovation at the Children’s National Hospital (CNH). While at the hospital, she helped promote scientific literature and medical innovations. As part of her work, she led science communications strategies to boost the visibility of the research and national reputation.

Valeria joined CNH in 2021, but she served up to five years at AAAS before that. During her first time at AAAS, Val was the Sr. Communication Associate & Intl. Communications Lead for the Science family journals.

Before AAAS, Valeria worked for the Pan American Health Organization, which also serves as the Regional Office for the Americas of the World Health Organization (WHO). She helped increase awareness of public health concerns, including emerging the Zika outbreak in 2015-2016.

Valeria holds a MA degree in communications with a dual concentration in public and media relations and political communications from Johns Hopkins University. She graduated with a BA in broadcast, print and online media, and advertising & public relations. She also has a minor in political science.

Government

Jennifer J. Min, director of digital media, United States Department of Defense 

“Communicate with integrity, find mentors, and don’t be afraid to advocate for yourself.” 

Jennifer Min currently serves as the Director of Digital Media for the Department of Defense, where she develops digital communication strategies for the DoD and coordinates messaging with the Armed Services and Combatant Commands. Previously, Jennifer served as the Special Assistant to the Assistant to the Secretary of Defense for Public Affairs. In this role, she assists the Pentagon Press Secretary and Deputy Press Secretary in their efforts to advise the Secretary of Defense on public communications. Prior to joining the Biden-Harris Administration, Jennifer was press secretary for retired U.S. Representative Brenda L. Lawrence (MI-14). 

Jennifer began her career in government and politics as an Asian Pacific American Institute for Congressional Studies (APAICS) communications and policy fellow at the Congressional Hispanic Caucus (CHC). At the CHC, she helped advance the CHC’s legislative priorities which included immigration reform and improving access to health care.

Jennifer received her B.A. in International Relations and Public Policy Analysis from Syracuse University

Maya Valentine, communications director, United States House of Representatives 

“My best advice for women in communications and PR is to always anchor yourself in the unwavering belief that things will work out for you and never let fear hold you back from taking action. Trust that your journey is uniquely yours and always go forward with purpose, intention, and determination. Be bold, be confident, and take that leap of faith, knowing that every step you take is one step closer to reaching your greatest potential.”

Maya Valentine is a highly accomplished communications professional with a distinguished career in the United States House of Representatives. She currently serves as the Communications Director for Representative Lisa Blunt Rochester (DE-00), where she leverages her expertise to effectively manage, enhance, and direct the Congresswoman’s brand, priorities, and messaging strategy. Previously, Maya was the Communications Director for Sydney Kamlager-Dove (CA-37) and served as the Press Secretary for Congressman Steny H. Hoyer (MD-05), honing her skills in media relations and strategic communications in these pivotal roles.

Maya’s leadership and dedication to fostering a pipeline for younger, Black Hill staff to succeed in politics is evident in her tenure as President of the Congressional Black Associates, the largest staff association on Capitol Hill. During her work on CBA’s board, she has been focused on the social and political advancement of all Black staff. Her commitment to this cause underscores her passion for creating inclusive and equitable workplaces – especially for those pursuing a career in politics. Before she was President of CBA, she served as its Communications Director for two terms, helping to build and evolve the organization’s press goals and branding. 

Beyond her professional duties, Maya is a devoted mentor to younger Black women in political communications. Through her guidance and support, she has played a crucial role in empowering the next generation of leaders to navigate and succeed in the complex landscape of political communications. Maya has recently helped start a small, community group for Black women in communications, where she has helped organize social events and created a space for sharing information about job opportunities.

Residing in Washington, DC, Maya aspires to continue working in political communications and ensure that more Black women have access to this important field. 

Wellesley Michael, digital director, House Democratic Caucus 

“My best advice is to stay curious. Curiosity will help you learn new things and open up opportunities you didn’t know existed.”

Wellesley Michael is the Digital Director for the House Democratic Caucus under Chairman Pete Aguilar. In her current role, Wellesley creates dynamic social media content to showcase the many ways House Democrats put People Over Politics. She enjoys helping digital staff grow, learn, and succeed in spreading their Members’ message online. To do this, Wellesley works with companies including Google, Meta, and LinkedIn to provide career development opportunities for Democratic digital staff every month

Wellesley got her start as a community organizer. She saw digital platforms as a space to build momentum around social justice movements. Through social media, she was able to mobilize and turn out hundreds of people for a Black Lives Matter rally she organized in her hometown, Omaha, Nebraska. She continued organizing for Democratic candidates in Nebraska until moving to Washington, D.C., in 2021.

Wellesley was the Digital Director for the House Committee on Science, Space, and Technology, where she developed and rolled out a digital media plan for the CHIPS and Science Act, which was signed into law by President Joe Biden in 2022.

Wellesley is a graduate of the University of Nebraska at Lincoln where she studied journalism, advertising, and public relations.

Small/Boutique Agency

Anne Keeney, vice president, Glen Echo Group

“Do the work to become a subject matter expert on the issue, organization, or client whose story you are telling. If you can’t explain what you’re talking about to a fifth grader, ask questions and study up until you can.”

Anne is a Vice President at the Glen Echo Group, where she leads the firm’s broadband practice. She assists organizations in the tech, telecom, and satellite industries in crafting sharp messages and smart strategies to tell their stories effectively.

As a subject matter expert on connectivity issues, Anne runs campaigns that make wonky policy topics understandable, relevant, and engaging for policymakers, regulators, industry stakeholders, and the media. She specializes in bipartisan, multistakeholder engagement and has established several coalitions to advocate for policies addressing connectivity and the digital divide.

Anne has successfully placed stories in prominent publications, including AP, CNN, The Hill, NPR, POLITICO, The Wall Street Journal, and The Washington Post. Her media and advocacy campaigns have earned recognition from Innovation SABRE and PR News.

Since 2020, Anne has also led the firm’s business development efforts.

Prior to joining the Glen Echo Group, Anne worked at AMGA, where she managed a diabetes communications campaign that improved care for over one million Americans.

A D.C.-area native, Anne graduated summa cum laude from the University of Notre Dame with a degree in political science and earned her master’s in public relations and corporate communications from Georgetown University. On weekends, she enjoys watching Notre Dame football and The Real Housewives.

Erin Berst, vice president, CURA Strategies

“You don’t get what you don’t ask for—embrace the fear of no, but then ask for yes. And be as graceful as you are persistent when building the life you want to live.”

Erin Berst serves as a vice president at CURA Strategies, where she develops and manages integrated communications campaigns for organizations that span the health care industry. 

From helping patients address the emotional grief of cancer with new interventions to educating urologists on the latest precision medicine tools, Erin keeps the purpose of her work front and center: helping people live stronger, better, healthier lives. Although Erin is experienced across communications disciplines, she is particularly passionate about writing and has earned a reputation for being tenacious about securing media coverage for her clients. 

Erin regularly provides strategic counsel and daily coordination for her clients and is known for her cheerfully persistent approach to project management. Recently, Erin led a collaborative effort to create Mobilize Recovery Day of Service, a campaign to help break down stigmas around recovery during National Recovery Month. Under her leadership, the campaign’s inaugural year generated more than 520 service events, exceeding expectations, and was nominated as a finalist for the Sabre Awards Not-For-Profit-Category. She also leads the promotion of The Leapfrog Group’s bi-annual Safety Grades and secured a 20% increase in articles year over year. Additionally, she leads CURA’s longest running client, the American College of Cardiology Annual Meeting, which generated 771 original articles in 2024—a 43% increase from 2023. 

In August, Erin will embark on a new journey at the University of Virginia Darden School of Business, where she will further her understanding of business management while continuing to service her clients at CURA.

Shannon Bishop Green, vice president, McCabe Message Partners

“Lean into your strengths. Find ways to (positively) exploit them and use them to build confidence.”

Shannon Bishop-Green is a vice president at McCabe Message Partners, where she leads communications and brand strategy for medical boards, healthcare foundations, and advocacy groups. Her recent work includes communicating the value of board certification, developing communications strategies to mitigate medical misinformation, and bringing together leaders in advocacy and healthcare to build anti-racist health systems. 

Prior to joining McCabe, Shannon led marketing efforts for the American Medical Group Association and its affiliates, including in-person and virtual events, products, consulting, and more. She initially joined AMGA’s foundation to manage day-to-day logistics for national health campaigns on high blood pressure and type 2 diabetes. She began her career at Ogilvy Washington supporting federal public health campaigns on physical education, women’s and reproductive health, heart disease, and eye health.

Her work has received several industry awards and recognition from PRSA and ASAE. Shannon is a Certified Project Management Professional (PMP) recognized by Project Management Institute.

Mid-Size Agency 

Caleigh Bourgeois, senior account director, Antenna Group

“My advice for women in communications is to prioritize mentorship. Ask questions of the women who paved the way for you and impart advice to those who now look up to you.” 

With more than ten years experience, Caleigh drives dynamic corporate reputation, executive visibility, crisis, and public affairs campaigns for one of the most challenging fields to communicate – clean energy. Representing small startups to household names, her strategies have led to favorable policy changes and exponential sales growth for clients. Caleigh has earned the reputation of a tactical yet creative leader both in and outside of Antenna Group.

A former journalist, Caleigh is a skilled media trainer, and regularly guides executives through the delivery process. She formulates tailored talking points, prepares executives for interviews, and even helps produce client videos. Her media outreach campaigns have contributed to vetos, Department of Energy collaboration, and increased client share of voice by up to 300% within less than a year. She delights in landing clients interviews with their favorite publications or journalists, and does so regularly. 

A writer at heart, Caleigh ghost writes, edits, and advises on opinion pieces to raise executive visibility. Pieces she’s worked on have run in The Hill, the Wall Street Journal, Fast Company, and more. She also contributes blogs for the agency’s own website. 

Client executives trust and turn to Caleigh for everything from speechwriting to longform social media posts. She enjoys finding and developing other avenues for commentary including letters to the editor, open letters, and radio appearances. 

Jenny Wang, senior vice president, Susan Davis International

“It’s critical to be your own best advocate, especially as a woman of color in the industry. Remain hungry and intellectually curious, seize all learning/growth opportunities that come your way, and cultivate true mentors.”

Jenny Wang is an agile and dynamic communications expert who has helped companies and organizations in the healthcare, technology, nonprofit and energy sectors gain greater recognition in the media, bolster thought leadership, navigate DE&I issues, and mitigate crises. With more than a decade of experience in strategic communications, she is a recognized leader in the PR industry (honored by PRWeek, PRNEWS, Ragan, and the Diversity Action Alliance).

Before joining SDI, Jenny was a Senior Vice President at CLYDE, where she worked with clients in the healthcare and DEI spaces, including leading and helping grow the firm’s largest account (driving patient advocacy and health equity for a Fortune 150 pharma company).

Prior to CLYDE, she was a Vice President at kglobal, where she led integrated communications campaigns on behalf of clients across various industries, provided crisis communications and issues management counsel and developed new business leads and opportunities. She has also worked at Raffetto Herman Strategic Communications, Ketchum, and The Harbour Group.

Jenny is regularly invited to be a featured guest speaker at industry events and/or cultural gatherings, and she currently serves as a board member of International Social Service, USA. She received her master’s degree in strategic communication from American University’s School of Communication and bachelor’s degree in communication and management from Juniata College.

Global/Large Agency

McKenzie Wax, vice president, social and emerging platform strategy, Weber Shandwick

“Scroll. Read. Watch. Consume. The more you participate in the culture you are advising your clients to engage with, the more informed your strategic approach will be. Develop a strong media diet that includes equal parts cultural drivers, industry news, and creative inspiration. Even a late-night deep dive into your FYP can provide insights into how users are consuming media today.

Get comfortable with both giving and asking for feedback. Championing successes and being upfront about areas for growth—even when confrontation feels challenging—ultimately strengthens your team.”

Perpetually Online 🤝 Nerds Out for Data

Captivated by trends and driven by numbers, McKenzie seamlessly marries brand messages with the pulse of today’s internet culture.

With over a decade of experience, McKenzie has driven social and influencer campaigns that make global brands pop in an oversaturated digital world. She’s a wizard at cultivating engaged online communities and turning casual scrollers into die-hard brand enthusiasts.

At Weber Shandwick’s Social Media, Emerging Platforms, and Influencer practice in Washington, DC, McKenzie guides a spectrum of clients—from Fortune 100 giants to fresh, emerging brands—through the maze of modern digital strategies. Her expertise spans paid and organic social media, employee advocacy, executive visibility, and integrated campaign planning, both for B2C and B2B.

Before her tenure at Weber, McKenzie was the Senior Director for Strategic Communications at Georgetown University. There, she co-founded an ahead-of-its-time influencer program and managed the university’s famous live mascot, Jack the Bulldog, who wowed crowds with his skateboarding stunts at sports games.

McKenzie holds a B.A. in International Business and an MBA from Georgetown University. Her career is a testament to her deep, savvy understanding of the ever-changing internet and social media landscape.

Remi Lederman, associate director, APCO Worldwide

“My best advice for women in communications is to seize opportunity even if you aren’t sure if you are ready for it. Embrace the opportunities that come with some fear of failure because those are the moments when you will learn and grow the most.”

Remi Lederman is an associate director at APCO and is based in the Washington, D.C. office where she is a member of the Corporate Communications practice. She specializes in strategic communications, messaging, and media strategy with subject matter expertise in B2B technologies, fintech, financial services and other highly regulated industries. Her work has spanned from helping Fortune 500 companies navigate the world’s most pressing issues to startups growing their market awareness and establishing their corporate identity. 

With a background in journalism and magazine-style content creation, her storytelling ability was honed across the globe, with experience working across the Middle East, Asia and Europe in her time at APCO. She has also supported clients at major international convenings such as the World Economic Forum Annual Meeting in Davos.

Prior to joining APCO, she worked on the communications team at MongoDB, a tech software-as-a-service company, where she supported media and analyst engagement around the company’s international developer conference, MongoDB World, in New York City in 2018.

Remi received her Bachelor of Arts in Communication, Media Studies and Art History from The University of Pennsylvania.

Tara Bauer, senior account supervisor, corporate digital, Edelman

“Find the people who relentlessly champion your talent and growth, and never let them go. Those relationships make the work worthwhile, and these are the people that will stay with you regardless of where you work or where you move throughout your career. As you become more senior, pay it forward and be someone’s champion in return.”

As a Senior Account Supervisor on Edelman’s Corporate Digital team, Tara Bauer is responsible for building C-Suite executive and corporate social media strategies, as well as overseeing the execution and measurement of social programs. Working with integrated teams across creative, editorial, paid social, and earned media, Tara also leads integrated executive positioning and corporate communications programs for Booking Holdings, Delta Air Lines, Unilever, and Under Armour. With a background in political communications consulting for clients in the aerospace, pharmaceutical, and travel industries, Tara also supports agency-wide corporate reputation counsel around key social issues, from the overturning of affirmative action to the fall of Roe v. Wade.

Prior to Edelman, Tara spent several years in earned media at The Brand Guild, placing brand and founder stories for consumer lifestyle, nonprofit, and technology clients in top-tier national outlets such as The Wall Street Journal, Fast Company, Forbes, TechCrunch, and Inc. As a founding member of the Executive Thought Leadership team there, she built a strategic executive positioning program for DTC brand founders, inclusive of strategies across paid, owned, and earned channels.

Tara is a graduate of the University of Virginia and lives in Washington, D.C. with her yorkie, Nugget. 

Congratulations again to our phenomenal 21 finalists! Be sure to join us on June 18 to celebrate them and honor the winners from each category. The event will also feature renowned D.C. journalist and Washington Correspondent for Cox Media Group (CMG) Kirstin Garriss as the keynote speaker. Tickets can be purchased here

For more information: Contact Emerging Leaders Awards Co-Chairs Ranata Reeder and Charmaine Riley at ela@wwpr.org

WWPR WELCOMES RETURNING MEMBERS TO 2024 – 2025 ADVISORY COUNCIL

WWPR WELCOMES RETURNING MEMBERS TO 2024 – 2025 ADVISORY COUNCIL

WASHINGTON, D.C. – May 3, 2024 – Washington Women in Public Relations (WWPR), a leading resource for female communications professionals in the nation’s capital, today announces its 2024 – 2025 Advisory Council, a group that provides WWPR’s leadership with strategic advice on the direction of the organization. 

The Advisory Council is comprised of local female leaders in the communications and public relations industry. This year, WWPR is pleased to welcome back the 2022 – 2023 Advisory Council members – Susan Matthews Apgood, Sukhi Sahni, Hillarie Turner and Danielle Veira – for another two-year term. 

“We are thrilled to welcome back our esteemed Advisory Council members, a group of amazing industry veterans with a multitude of experience,” said Chelsea Echavarria, WWPR President. “Their commitment to this organization for another two-year term speaks to their dedication to this community, and we are so appreciative of their time, expertise, and guidance.”

Susan Matthews Apgood, Executive Vice President, Client Relations, 4media group

Susan is the founder of News Generation, a premier media relations firm that she launched in 1997 and sold to 4media group in April of 2020.

Apgood is active in a number of public relations associations, including Washington Women in Public Relations. She was on the board for eight years total, most recently serving as treasurer from January 2019 to 2022, and now serves on WWPR’s Advisory Board. Apgood was a finalist for WWPR’s Woman of the Year in 2023. She is also active in the Public Relations Society of America, National Capital Chapter, and was on the board of directors for 13 years. In November of 2022, she was inducted into the PRSA-NCC Hall of Fame.  

Apgood is an adjunct professor in the Kogod School of Business at American University, teaching Women in Organizational Leadership and Introduction to Business. She is a facilitator with Her Corner, where she coaches women in workshops and private sessions to grow their businesses. She earned her MBA in finance from American University and BA in economics from George Washington University.

Sukhi Sahni, Educator and Sr. Communications Executive at Wells Fargo

An accomplished marketing and communications strategist, Sahni brings the energy of new practitioners with the finesse and fearlessness of a veteran to her daily practice. Previous to Wells Fargo, she was the Head of Corporate Communications (US Card, Partnerships & Retail Bank) at Capital One. Sahni serves as an advisor on several boards and commissions including IPR, WVU visiting Committee and is the recipient of multiple industry awards including the Top Rising Future CCOs, “Global Innovator 25 Award” and a top woman in PR through the “Top Women in PR Award.” Sahni currently serves as an Adjunct Professor teaching the Master’s program in PR and Communications at Georgetown University. She earned her BA in economics and psychology from Delhi University and MA in journalism from West Virginia University.

Hillarie Turner, Account Director at Spire Communications

Hillarie Turner is a skilled communications professional specializing in health and science. She is an account director at Spire Communications supporting the Advanced Research Projects Agency for Health (ARPA-H) as a federal contractor where she leads strategic communications plan development and outreach efforts for major agency announcements. Turner previously worked at communication agencies and in-house at medical-speciality and scientific associations overseeing communications planning, leadership media training, media relations, and campaign development and management. She has managed large-scale national meeting press operations and excels at working with scientists, health care professionals, and researchers to translate scientific advances for press and stakeholder audiences. 

Turner is a Washington Women in Public Relations past president, serving for two years, and Woman of the Year event co-chair, from 2020 to 2021. She earned her BS in psychology from Elon University and is a member of the D.C. Science Writers Association and the Society for Health Communication. 

Danielle Veira, Founder and CEO at Minerva’s Legacy Consulting Group, LLC 

Danielle Veira launched Minerva’s Legacy with a belief that everyone is uniquely equipped to change the world for the better. To help them do so, she offers her clients a customized combination of coaching, consulting, and community-building opportunities. As a certified professional coach, Danielle hosts workshops and retreats with leaders at every level in their careers—from C-suite to entry-level. She also offers one-on-one coaching engagements where she works with clients to discover their core values, life purpose, talents, and strengths. 

In addition to executive and leadership coaching, Danielle brings more than 15 years of strategic communications experience to her work with her consulting clients. She connects vision with strategy to achieve their growth and impact goals through digital marketing, thought leadership, and multi-faceted engagement strategies. Danielle has secured earned media placements for her clients in a variety of media outlets, including The New York Times, The Washington Post, Axios, Bloomberg, Inside Philanthropy, Chicago Sun Times, POLITICO, and network television affiliates across the United States.

To feed her commitment to racial equity and female empowerment work, Danielle serves on several volunteer boards and is often invited to speak on panels about justice, equity, diversity, and inclusion, as well as health and education disparities. She received her bachelor’s degree from Emory University, where she majored in sociology and minored in political science.

Learn more about WWPR and upcoming events at www.wwpr.org

ABOUT WASHINGTON WOMEN IN PUBLIC RELATIONS 

Washington Women in Public Relations (WWPR) is a member-based professional society cultivating and inspiring female communicators to reach their full potential in the DC market and beyond. The organization is committed to providing leadership opportunities, professional development, mentorship, and industry networking. Visit us at wwpr.org, connect with us on LinkedIn and Facebook, and follow us on Twitter @WWPR and on Instagram @WWPRDC.

For more information contact: info@wwpr.org

Navigating Arab American Heritage Month During the Gaza Crisis

By Laila Mokhiber, WWPR member

April 16, 2024

Photo credit: Washington Post

As we reach the halfway point of Arab American Heritage Month (April), I need to pause and reflect with you, fellow Washington Women in Public Relations (WWPR) members. Last year, I wrote you a guide for honoring and lifting up Arab American voices. But this year feels different—more sobering, more pressing, and much more personal.

In the last six months, the crisis in Gaza has affected me deeply, both in my professional role as Director of Communications for UNRWA USA and in my identity as an Arab American woman with Palestinian and Lebanese roots. The tragic killings of more than 33,000 Palestinians, including over 14,500 children, are unacceptable and have left me heartbroken and depressed. Thousands more are buried under the rubble and presumed to be dead. These aren’t just numbers; they have names. I personally know and am affected by the loss of friends, nearly 200 colleagues, and family members of many people I care about. I mourn my friends Rushdi and Refaat, who I spent time with in Gaza City just two summers ago, Majed and his family, the brother and relatives of my dear friend and colleague Hani. All were taken from us in the darkness of the night by Israeli airstrikes. May the memories of all those killed be eternal.

Right now, the worst humanitarian crisis of our time and a human-made famine may mean millions will starve to death, intensifying the suffering of those already forcibly displaced. Famine is setting in because Gaza is under siege, and aid is trickling in at a snail’s pace. In some areas, there’s no aid at all. People are resorting to eating grass and animal feed just to survive. No one is safe, not even aid workers. For our Arab American friends, especially Palestinians, this is more than just news. We’re agonizingly witnessing in real-time the stories of our people being killed and displaced from their homes, just like our grandparents were 76 years ago during the Nakba (the original catastrophe). We are mourning the loss of homes, memories, and loved ones, and we’re not okay. In an effort to save their families, many Palestinian American friends are scrambling to raise tens of thousands of dollars through GoFundMe campaigns to try and evacuate them, with no guarantees of safety and the agonizing prospect of not being allowed to return to their land ever again.

In the midst of this crisis, young citizen journalists and content creators in the Gaza Strip, names you should now know, have emerged as the voices of their communities. Names like Motaz, Hind, Bisan, Plestia, and dozens of others represent the courage and resilience of those who refuse to be silenced. Armed with nothing but their phones, cameras, and a fierce determination to share their truths, they offer firsthand narratives that shed light on the harsh realities facing Palestinians, stirring a range of emotions and prompting difficult conversations. Through raw and unfiltered accounts, these brave individuals provide a window into the daily struggles and the seven-decades-long plight of the people of Palestine. Despite facing immense danger, they continue documenting the realities on the ground, often at great personal risk. Tragically, this commitment to truth-telling has come at a cost — at least 95 journalists have been killed in Gaza since October 2023.

Through emotionally evocative videos, harrowing photos, and thought-provoking articles, these young folks are challenging entrenched misconceptions and amplifying voices long suppressed and silenced in mainstream discourse. Witnessing their courage, determination, and steadfastness leaves me humbled. As an Arab American woman in communications, these stories reinforce why I do what I do. Misinformation is too often used to justify tragedies like the one we’re seeing in Gaza, so their truths affirm the need for our work. As communicators, we must use our power to shape narratives, influence perspectives, and redefine perceptions with determination and conviction.

I also want to recognize the efforts of Arab American influencers, content creators, and allies during this time. Their efforts are helping bridge the gap between what’s happening across Gaza and what people know about it in America.

While Arab American Heritage Month is intended to be a time for celebration and recognition, it’s also a reminder of the ongoing struggles and injustices Arab communities face here in the United States and abroad. As we continue to advocate for a permanent ceasefire in Gaza, we must ensure that Arab American narratives are not just heard but also valued.

However, it’s also crucial to acknowledge that Gaza is not the only issue that matters to Arab Americans. Across the Arabic-speaking world and within Arab American communities, there are a myriad of challenges ranging from political oppression, cultural stereotypes, economic inequality, and systemic discrimination. In addition to the crisis in the Gaza Strip, other places like the West Bank, including East Jerusalem, Lebanon, Syria, Sudan, and Yemen, are also grappling with complex and urgent issues that demand our attention and care.

As we navigate through the remaining weeks of April, let’s approach them with renewed purpose and intention. Here are actionable steps we can all take:

  1. 🤝Prioritize inclusivity in all communications and initiatives: Let’s ensure that DEI principles guide our approach and cultivate spaces where Arab American perspectives are sought out and seen as actual assets.
  2. 🌍Share Arab American voices: Let’s use our platforms to uplift the stories of our Arab American friends, colleagues, clients, and followers.
  3. 📚Continue to educate yourself and others: ​​If you aren’t already, follow accounts like the IMEU. Dedicate time to staying informed about current events, historical context, and humanitarian issues affecting the Arab American community, including, but not limited to, the situation in Gaza.
  4. ❤️Get involved in relief efforts: Give what you can to relief and recovery efforts through humanitarian organizations on the frontlines like UNRWA USA.
  5. 🕊️Use your voice for change: Stand in solidarity with global efforts and call or write your representatives to urge for an immediate ceasefire, humanitarian aid access, and the release of all hostages.

WWPR embodies a spirit of challenging the status quo and breaking down barriers, as demonstrated through initiatives like its Emerging Leaders Award, which I was privileged to keynote back in 2022. This ethos inspires us to be bold, fearless, and empowered. Together, through our collective efforts, we can foster change and liberation for all—one conversation, one story, one post at a time.

Board Member Spotlight: Karen Naumann, APR, PMP

WWPR Board Member Karen Naumann, APR, PMP, is a multifaceted, seasoned practitioner with more than 25 years of communication experience. She is an educator, executive, and author with a focus on national security. She excels as an educator, executive, and author, focusing on national security. Currently serving as a graduate professor at West Virginia University’s Defense Information School cohort, Karen trains information warriors in crisis communications. Her background includes roles as a Senior Strategic Communication Planner in South Korea and Senior Instructor at the U.S. Department of Defense’s Information School. Karen finds pride in serving as a communicator for two different countries and in mentoring teams and students. As a WWPR Board Member, she brings her passion for communications and management to an organization dedicated to empowering women in the field. Outside of work, Karen is actively involved in the National Press Club and enjoys virtual reality workouts, hiking, and cooking New Orleans dishes.

Tell me about your background and what drew you to your current position.  

I have the honor and privilege of training the communicators for our country’s fleet in the field as a graduate professor for West Virginia University’s Defense Information School cohort. I develop and instruct these information warriors to proactively and continually practice crisis communications. 

My role builds upon other national security-focused roles that I have recently held. Namely, in 2022, I worked in South Korea as a Senior Strategic Communication Planner and Team Lead in support of the four-star-led UN Combined Forces Command at U.S. Forces Korea, where I developed communication strategy recommendations for command-wide and Republic of Korea allies.

Before this, I was a Senior Instructor at the U.S. Department of Defense’s Information School for several years, where she had the privilege of training hundreds of public affairs officers for the United States fleet and field in topics ranging from Complex Adaptive Systems Thinking to Strategic Foresight and Issues Management and Disinformation. 

What is the most exciting or rewarding project you’ve done recently or in your overall career?  

Professionally, I’m proud of the trust that has been placed in me to serve as a communications strategist for two different countries (the United States of America and Israel). 

Also, I’ve been fortunate to manage talented teams and teach motivated students over the years. Hearing from former team members and students who feel I contributed to their growth and accomplishments is incredibly fulfilling. Their ongoing gratitude and updates on their achievements bring me a deep sense of accomplishment and pride.

What do you love about being a WWPR Board Member? 

I am passionate about communications — evident by holding two degrees in the subject, and earning an accreditation in the field, as well as being a published author and recognized subject matter expert in it. 

Additionally, I love team and program leadership. So, I have earned the Project Management Professional (PMP) certification and the SCRUM Master designation, which I use in managing teams.

In an Operations function for WWPR, I have the opportunity to use my communications and management background toward an amazing organization dedicated to area women working in our shared field. 

Is there any book you would recommend? 

So many books, so little time. The book I am reading now, which is perfect for communicators, especially in an election year, is How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion by David McRaney. 

It is an investigation of why some people never change their minds and others do. Uncovering what made a prominent conspiracy theorist YouTuber finally see that 9/11 was not a hoax or why some people left Westboro Church was fascinating. Probing how do voter opinions shift from neutral to resolute? It delves into the latest research of psychologists and neuroscientists, the book explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing.

What do you do outside of work?

I am active in the National Press Club sitting on both the Headliners Committee and the Communicators Committee. 

Otherwise, I enjoy working out in virtual reality, hiking area trails, and cooking dishes from my hometown of New Orleans. 

Reflections on Lunar New Year, Asian Culture, and How to Celebrate 

by Pattie Yu, 1998 WWPR Woman of the Year Award Winner, principal and founder of theYucrew, LLC. 

Today, culture consumed me. I opened up my WaPo to pounding media rhetoric and anti-Asian hate sentiment. I took an early morning walk in the mall well before opening, delighting in the shiny red lanterns hanging at every turn, heartened by companies and brands that genuinely strengthen their relationships and collabs with Asian American communities by cultural latitude vs marcom attitude. But I was also barraged by big brands’ blitz for limited editions or capsule collections around the Year of the Dragon.

I retreated to my home office and was reminded as a public relations professional who focuses often on health platforms of the dire need to close the gap in data collection and reporting of Asian American health disparities. I scanned the latest issue of a professional trade magazine that spotlighted the forgotten but early diversity leadership representation in our field. This month I’m seeing red. 

The irony of codifying the color red – the palette most associated with love but also the color most frequently linked to hatred and anger. The common denominator in both is passion. 

This month my passion is ignited by the Lunar New Year — The Year of the Dragon. 

1998 Woman of the Year Award Winner Pattie Yu with colleagues

Known as the Spring Festival, China’s Lunar New Year is called Chūn jié in Mandarin; while Koreans celebrate Seollal and Vietnamese refer to it as Tết;Filipinos call it Media Noche. It begins with the first new moon on February 10 (varies by culture) and is usually celebrated for multiple days, observed by an estimated 2 billion people. It is one of the most important celebrations of the year among East and Southeast Asians. For me, a Chinese American, 2024 is the Year of the Dragon in the lunar zodiac. 

Lunar New Year is a big holiday in Asian culture across the world and it’s important to note that Asians are one of the fastest growing racial/ethnic segments in the United States. So, how can you get in on the celebration, whether you are or work with one of the estimated 5% Asians in public relations or not? In our nation’s tapestry of many colors, we share a common context – a deep-rooted love for our extended and multigenerational families, an appetite for food that preserves our heritage and enables us to share our cultural traditions around the “family” table, part of our storytelling that is germane to communities of any color. 

In homage to my late parents, I hear their voices guiding me on how to celebrate the Lunar New Year:

  • Fresh Start – Pay off your debts; give your space/place a clean sweep to rid it of inauspicious spirits; wash your hair; do the laundry – before New Year’s but never on the day itself lest you sweep out good luck.
  • Go Red – Not only for Women’s Heart Month and Valentine’s Day but wear something new and red on New Year’s Day for good luck; red is the symbol of joy, happiness, success and good fortune. Decorate your windows with red paper cuttings; hang banner couplets expressing wishes for good health and fortune in your homes and offices.
  • Food – Feast on traditional lucky foods like dumplings (wealth), oranges (abundant happiness), fish (prosperity), and noodles (the longer the better for happiness and longevity) but leave a little on the plate to hope that the new year will have surplus; join colleagues at a nearby Asian restaurant for lunch; or prepare an Asian-inspired dinner at home.
  • Family – If logistics allow, reunite with family and friends for a spread of symbolic dishes that bring good luck and fortune.
  • Festivities – Participate in free Lunar New Year activities that abound in our communities from lion dances at the mall to dragon parades punctuated by firecrackers to ward off evil spirits; from ceremonial teas to teeing up for talks and tours; from cooking demos to dancing with fans, culminating with the Lantern Festival. 

You might even get lucky to get “lucky money,” red envelopes often given by elders to children but sometimes even to employees. Money should be in certain denominations but avoid the number 4 (symbolizing death). 

After my parents passed, I got the slap on the side of the head – the “aha!” moment that we wake up to after loss. I try to be more mindful of those beloved traditions and am heartened to hear that our eight “family” members who are young hard working professionals in New York have already made plans to gather around for what no doubt will be an IG-worthy Chinese New Year’s meal. They may enhance celebrating tradition with emojis and digital platforms but I am convinced they all cherish the essence of our new year. No doubt they will all be wearing red. No virtual transfers of money here. Their traditional paper hong baos (red envelopes) are en route the good old-fashioned way. 

Finally, if the two-week celebration has you yearning for more, consider exploring the small but mighty Chinese American Museum where I volunteer at Chinese American Museum.

In native Mandarin – which I feebly learned in college – I’m wishing you and yours Xīn nián kuài lè!  新年快乐 – Happy New Year! 

ABOUT THE AUTHOR

Pattie Yu is the principal and founder of theYucrew, LLC, a communications firm that has been awarded two Public Relations Society of America (PRSA) Silver Anvils for her team’s launch of the first World Thrombrosis Day, amongst many other industry awards. Pattie is a past WWPR Woman of the Year award recipient, was recognized as Inside PR’s “One of the Top 10 Minority Agency Leaders Nationwide,” and has been a judge on several industry award ceremonies, including WWPRs Woman of the Year. Pattie is one of WWPR’s original members and served on the WWPR advisory board. Pattie’s work ranges from developing national public education campaigns to developing media strategies to reach underserved communities for topics including COVID-19 and renewable energy access. Pattie has worked with some of the biggest names in PR, including serving as vice president at Porter Novelli, partner at Fleishman-Hillard, and co-founder of GYMR. She speaks at universities, organizations and associations and volunteers for several organizations. 

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