Navigating Arab American Heritage Month During the Gaza Crisis

By Laila Mokhiber, WWPR member

April 16, 2024

Photo credit: Washington Post

As we reach the halfway point of Arab American Heritage Month (April), I need to pause and reflect with you, fellow Washington Women in Public Relations (WWPR) members. Last year, I wrote you a guide for honoring and lifting up Arab American voices. But this year feels different—more sobering, more pressing, and much more personal.

In the last six months, the crisis in Gaza has affected me deeply, both in my professional role as Director of Communications for UNRWA USA and in my identity as an Arab American woman with Palestinian and Lebanese roots. The tragic killings of more than 33,000 Palestinians, including over 14,500 children, are unacceptable and have left me heartbroken and depressed. Thousands more are buried under the rubble and presumed to be dead. These aren’t just numbers; they have names. I personally know and am affected by the loss of friends, nearly 200 colleagues, and family members of many people I care about. I mourn my friends Rushdi and Refaat, who I spent time with in Gaza City just two summers ago, Majed and his family, the brother and relatives of my dear friend and colleague Hani. All were taken from us in the darkness of the night by Israeli airstrikes. May the memories of all those killed be eternal.

Right now, the worst humanitarian crisis of our time and a human-made famine may mean millions will starve to death, intensifying the suffering of those already forcibly displaced. Famine is setting in because Gaza is under siege, and aid is trickling in at a snail’s pace. In some areas, there’s no aid at all. People are resorting to eating grass and animal feed just to survive. No one is safe, not even aid workers. For our Arab American friends, especially Palestinians, this is more than just news. We’re agonizingly witnessing in real-time the stories of our people being killed and displaced from their homes, just like our grandparents were 76 years ago during the Nakba (the original catastrophe). We are mourning the loss of homes, memories, and loved ones, and we’re not okay. In an effort to save their families, many Palestinian American friends are scrambling to raise tens of thousands of dollars through GoFundMe campaigns to try and evacuate them, with no guarantees of safety and the agonizing prospect of not being allowed to return to their land ever again.

In the midst of this crisis, young citizen journalists and content creators in the Gaza Strip, names you should now know, have emerged as the voices of their communities. Names like Motaz, Hind, Bisan, Plestia, and dozens of others represent the courage and resilience of those who refuse to be silenced. Armed with nothing but their phones, cameras, and a fierce determination to share their truths, they offer firsthand narratives that shed light on the harsh realities facing Palestinians, stirring a range of emotions and prompting difficult conversations. Through raw and unfiltered accounts, these brave individuals provide a window into the daily struggles and the seven-decades-long plight of the people of Palestine. Despite facing immense danger, they continue documenting the realities on the ground, often at great personal risk. Tragically, this commitment to truth-telling has come at a cost — at least 95 journalists have been killed in Gaza since October 2023.

Through emotionally evocative videos, harrowing photos, and thought-provoking articles, these young folks are challenging entrenched misconceptions and amplifying voices long suppressed and silenced in mainstream discourse. Witnessing their courage, determination, and steadfastness leaves me humbled. As an Arab American woman in communications, these stories reinforce why I do what I do. Misinformation is too often used to justify tragedies like the one we’re seeing in Gaza, so their truths affirm the need for our work. As communicators, we must use our power to shape narratives, influence perspectives, and redefine perceptions with determination and conviction.

I also want to recognize the efforts of Arab American influencers, content creators, and allies during this time. Their efforts are helping bridge the gap between what’s happening across Gaza and what people know about it in America.

While Arab American Heritage Month is intended to be a time for celebration and recognition, it’s also a reminder of the ongoing struggles and injustices Arab communities face here in the United States and abroad. As we continue to advocate for a permanent ceasefire in Gaza, we must ensure that Arab American narratives are not just heard but also valued.

However, it’s also crucial to acknowledge that Gaza is not the only issue that matters to Arab Americans. Across the Arabic-speaking world and within Arab American communities, there are a myriad of challenges ranging from political oppression, cultural stereotypes, economic inequality, and systemic discrimination. In addition to the crisis in the Gaza Strip, other places like the West Bank, including East Jerusalem, Lebanon, Syria, Sudan, and Yemen, are also grappling with complex and urgent issues that demand our attention and care.

As we navigate through the remaining weeks of April, let’s approach them with renewed purpose and intention. Here are actionable steps we can all take:

  1. 🤝Prioritize inclusivity in all communications and initiatives: Let’s ensure that DEI principles guide our approach and cultivate spaces where Arab American perspectives are sought out and seen as actual assets.
  2. 🌍Share Arab American voices: Let’s use our platforms to uplift the stories of our Arab American friends, colleagues, clients, and followers.
  3. 📚Continue to educate yourself and others: ​​If you aren’t already, follow accounts like the IMEU. Dedicate time to staying informed about current events, historical context, and humanitarian issues affecting the Arab American community, including, but not limited to, the situation in Gaza.
  4. ❤️Get involved in relief efforts: Give what you can to relief and recovery efforts through humanitarian organizations on the frontlines like UNRWA USA.
  5. 🕊️Use your voice for change: Stand in solidarity with global efforts and call or write your representatives to urge for an immediate ceasefire, humanitarian aid access, and the release of all hostages.

WWPR embodies a spirit of challenging the status quo and breaking down barriers, as demonstrated through initiatives like its Emerging Leaders Award, which I was privileged to keynote back in 2022. This ethos inspires us to be bold, fearless, and empowered. Together, through our collective efforts, we can foster change and liberation for all—one conversation, one story, one post at a time.

Celebrating Autism Acceptance Month

Photo Credit: Institute of Living

Throughout the year there are a plethora of diverse days, weeks, and months ranging from National Hot Chocolate Day (January 31st) to Women’s History Month (March) to Workzone Awareness Week (April 15-19). However, the month of April has a special place in my heart as it is Autism Acceptance Month – more specifically, April 2 is World Autism Acceptance Day.

Three years ago, my son was officially diagnosed as neurodiverse. There is something to be said about a label, especially when you don’t know what it means. You become Dr. Google and the start to feel guilt that maybe it’s genetic, or maybe you’re at fault. You fall down a rabbit hole, and it leads into various paths and twists full of emotion and angst.

According to The Autism Society of America, Autism Spectrum Disorder (ASD) is a complex, lifelong developmental condition that typically appears during early childhood and can impact a person’s social skills, ability to communicate, ability to form and maintain relationships, and behavioral self-regulation. The Centers for Disease Control and Prevention (CDC), estimate one in 36 children is diagnosed with autism and boys are four times as likely to be identified with autism*[2].

Not everyone’s autism journey is the same, but all caregivers struggle with the juggling of numerous appointments (physical therapy, feeding, speech, etc.), insurance wrangling for needed tools and specialist visits, education support, and frankly, burnout. There are days when I am quite simply …. exhausted. But then there are days when the stars align, and he will try a new food or a new experience and his wins become my wins.

Autism acceptance is more than the disability access [3]service offered by Disney, but rather the inclusion of individuals in various activities. It is a sensory area at airports and providing the tools needed for autistic adults to lean into their strengths.

The world would be a dimmer place without amazing neurodiverse individuals like my son. I aim to provide him with the tools that lean into his strengths so that not only will he be able to advocate for himself but he will rock.

ADDITIONAL RESOURCES AND READING

[2] https://www.cdc.gov/ncbddd/autism/data.html

[3] https://disneyworld.disney.go.com/guest-services/disability-access-service/

[4] https://www.msg.com/the-theater-at-msg/accessibility-services

[5] https://www.autismparentingmagazine.com/famous-people-with-autism/

[6] https://www.totalcareaba.com/autism/famous-people-with-autism

[7] https://www.totalcareaba.com/autism/famous-people-with-autism

Board Member Spotlight: Karen Naumann, APR, PMP

WWPR Board Member Karen Naumann, APR, PMP, is a multifaceted, seasoned practitioner with more than 25 years of communication experience. She is an educator, executive, and author with a focus on national security. She excels as an educator, executive, and author, focusing on national security. Currently serving as a graduate professor at West Virginia University’s Defense Information School cohort, Karen trains information warriors in crisis communications. Her background includes roles as a Senior Strategic Communication Planner in South Korea and Senior Instructor at the U.S. Department of Defense’s Information School. Karen finds pride in serving as a communicator for two different countries and in mentoring teams and students. As a WWPR Board Member, she brings her passion for communications and management to an organization dedicated to empowering women in the field. Outside of work, Karen is actively involved in the National Press Club and enjoys virtual reality workouts, hiking, and cooking New Orleans dishes.

Tell me about your background and what drew you to your current position.  

I have the honor and privilege of training the communicators for our country’s fleet in the field as a graduate professor for West Virginia University’s Defense Information School cohort. I develop and instruct these information warriors to proactively and continually practice crisis communications. 

My role builds upon other national security-focused roles that I have recently held. Namely, in 2022, I worked in South Korea as a Senior Strategic Communication Planner and Team Lead in support of the four-star-led UN Combined Forces Command at U.S. Forces Korea, where I developed communication strategy recommendations for command-wide and Republic of Korea allies.

Before this, I was a Senior Instructor at the U.S. Department of Defense’s Information School for several years, where she had the privilege of training hundreds of public affairs officers for the United States fleet and field in topics ranging from Complex Adaptive Systems Thinking to Strategic Foresight and Issues Management and Disinformation. 

What is the most exciting or rewarding project you’ve done recently or in your overall career?  

Professionally, I’m proud of the trust that has been placed in me to serve as a communications strategist for two different countries (the United States of America and Israel). 

Also, I’ve been fortunate to manage talented teams and teach motivated students over the years. Hearing from former team members and students who feel I contributed to their growth and accomplishments is incredibly fulfilling. Their ongoing gratitude and updates on their achievements bring me a deep sense of accomplishment and pride.

What do you love about being a WWPR Board Member? 

I am passionate about communications — evident by holding two degrees in the subject, and earning an accreditation in the field, as well as being a published author and recognized subject matter expert in it. 

Additionally, I love team and program leadership. So, I have earned the Project Management Professional (PMP) certification and the SCRUM Master designation, which I use in managing teams.

In an Operations function for WWPR, I have the opportunity to use my communications and management background toward an amazing organization dedicated to area women working in our shared field. 

Is there any book you would recommend? 

So many books, so little time. The book I am reading now, which is perfect for communicators, especially in an election year, is How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion by David McRaney. 

It is an investigation of why some people never change their minds and others do. Uncovering what made a prominent conspiracy theorist YouTuber finally see that 9/11 was not a hoax or why some people left Westboro Church was fascinating. Probing how do voter opinions shift from neutral to resolute? It delves into the latest research of psychologists and neuroscientists, the book explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing.

What do you do outside of work?

I am active in the National Press Club sitting on both the Headliners Committee and the Communicators Committee. 

Otherwise, I enjoy working out in virtual reality, hiking area trails, and cooking dishes from my hometown of New Orleans. 

WWPR ANNOUNCES RUNNING START AS 2024-2025 PRO BONO CLIENT

WASHINGTON (February 12, 2024) — Washington Women in Public Relations (WWPR) is proud to announce Running Start, a nonpartisan nonprofit that trains young women to run for political leadership, as its pro bono client for 2024 and 2025. 

Established in 1993, WWPR’s Pro Bono Committee offers marketing and communications expertise to nonprofit organizations that support women and/or children in the DC region. Through this initiative, Washington’s top PR professionals provide strategic planning, media relations, branding, and more to organizations striving for positive societal impact. Running Start is the latest beneficiary of WWPR’s commitment to amplifying the voices and work of women-centric organizations.

“Giving young women the confidence, capabilities, and connections to run for office is something our members believe in,” said WWPR President, Chelsea Echavarria. “Our partnership with Running Start aligns perfectly with our mission to uplift and advocate for women’s voices in all spheres, including the political arena.”

As part of this new Pro Bono Client relationship, WWPR will assist Running Start in enhancing its visibility, crafting compelling messaging to engage potential supporters, and expanding its reach to inspire more young women to pursue political careers. Additionally, Running Start will benefit from the proceeds of WWPR’s upcoming fundraising events, including the Woman of the Year luncheon and the Emerging Leaders Awards.

Susannah Wellford, CEO and Founder from Running Start, shared, “This collaboration with WWPR opens new avenues for us to inspire and equip young women with the skills and confidence needed to lead in politics. We’re excited to see the impact of this partnership in fostering the next generation of female leaders.”

To learn more about WWPR, including how to sign up for the Pro Bono Committee, visit wwpr.org. Support and engage with Running Start at runningstart.org.

About Running Start

Running Start is a non-partisan organization committed to inspiring young women to run for political office. Through educational programs, mentorship, and leadership training, Running Start equips future leaders with the tools they need to become influential in the political landscape. For more information, contact [Running Start Contact Information].

ABOUT WASHINGTON WOMEN IN PUBLIC RELATIONS 

Washington Women in Public Relations (WWPR) is a member-based professional society cultivating and inspiring female communicators to reach their full potential in the DC market and beyond. The organization is committed to providing leadership opportunities, professional development, mentorship, and industry networking. Visit us at wwpr.org, connect with us on LinkedIn and Facebook, and follow us on Twitter @WWPR and on Instagram @WWPRDC.

For more information contact: info@wwpr.org

The Taylor Swift Effect on the NFL

How Her Romance with Travis Kelce became a PR Blessing for the Kansas City Chiefs and Football

By Florence Sumaray

PHOTO: EZRA SHAW/GETTY

As an avid fan of both Taylor Swift and the NFL (Washington Commanders fan), I’ve been captivated by the Taylor Swift phenomenon ever since she started attending Kansas City Chiefs games.

I had never tuned into the New Heights podcast launched by the Kelce Brothers last year, nor had I watched the Amazon documentary titled “Kelce” until this Taylor Swift saga unfolded. I found myself glued to TikTok as speculation about her relationship with Travis Kelce became reality.

But what truly amazed me was the profound effect Taylor Swift had on not just the NFL, but also the Kelce podcast, social media followers, and the Chiefs Kingdom and Swiftie communities alike. It felt like everyone was sharing my popcorn, eagerly watching it all unfold. The “Swiftie Effect” was a public relations dream, and the NFL embraced it wholeheartedly. On the day of her first-attended game, the NFL ‘X’ (Twitter)  even changed their title to read ‘Taylor was here,’ and who could forget the countless comments women have made on their significant others, claiming that Taylor Swift had put Travis Kelce on the map? I put  videos like this on repeat, watching them and laughing so hard I couldn’t stop watching.  

Thanks to the Swiftie Effect, The New Heights podcast skyrocketed to number one, garnering thousands of new subscribers, and Travis Kelce gained a significant number of followers. A segment called “No Dumb Questions” on the podcast was even created specifically for Swifties who were trying to understand football. They were refreshingly open about their inquiries, from the basics of a down to what constitutes a snap. I feel fortunate that I grew up watching the Redskins (now Commanders) with my parents and paid attention, as my worlds have now seamlessly merged. It’s truly exciting to witness this convergence.

As marketing and PR professionals, this collaboration between the NFL, the New Heights podcast, and Swifties is beyond anything we could have imagined. Are we all eagerly anticipating songs to come out of this? I’ve already started planning their wedding, just like this YouTuber I follow. There’s even been speculation about the bridal party, and Page Six went so far as to create an AI depiction of what their child might look like. Call it what you will, but it’s undeniable: it’s the Taylor Swift effect on the economy. 

Here are some stats that quantify Taylor’s economical effect:

  • NFL viewership surged with regular-season games, averaging 17.9 million viewers, a 7% increase from the previous year, hitting the highest mark since 2015 (18.1 million). Notably, female viewership rose by 9%, bolstering the league’s performance among women.
  • A 63% increase in female viewership between the ages of 18 and 49 during the Chiefs and Bears game September 24.
  • Increase in sales of Travis Kelce’s jersey by 400%, placing him in the top 5 most popular jerseys of the season.
  • The Kelce brothers podcast reached the top position on Apple’s podcasts charts.
  • The increase in Travis Kelce’s Instagram followers during a single day on September 25 was 250,000. Kelce gained more followers than the NFL’s top 100 players combined when Taylor came to the game.

So, what can we learn from this positive-yields PR touchdown? Sometimes, an unlikely combination can be the best when expanding audience bases. Specifically, if there is connective tissue there (preferably, popular connective tissue). Embracing unexpected opportunities and riding the wave of a natural trend pertaining to your brand or product puts you in the celebrated driver’s seat of the conversation. We don’t always get PR blessings but when we do, we need to catch them and run down the field.  

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