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Author and AI: The Perfect Pair for Advocacy Communications

By LeAnne DeFrancesco, vice president at Vanguard Communications When I joined my company’s AI Task Force in early 2024, I knew I was going to be the skeptic on the team. I had an open mind about AI tools for other tasks, but for writing? I was not enthused, mostly because I assumed AI outputs […]
Value of a Facebook Fan – Still Worth Considering?
May 30, 2012 | News & Updates
Over the last year, chatter between brands and agencies continues to circle around the top of the defining and understanding the value of a Facebook fan.  There is no direct answer given the multiple of impacts that go into a Facebook brand strategy.  Many fans are gained through a combination of organic growth and paid […]
NEWSLETTER: May 2012
May 22, 2012 | News & Updates
In this issue: Emerging Leaders Awards Technically Speaking WWPR Blog April Event Recap Event Sneak Peak Upcoming Events Jobs Membership Member Spotlight Articles of Interest Membership News Sponsor Spotlight WWPR Emerging Leaders Awards It’s time to shine a spotlight on the future leaders of PR! The WWPR Emerging Leaders Awards (ELA) honors outstanding young women […]
Technically Speaking
May 7, 2012 | News & Updates
Technology is amazing! Thanks to tools such as iChat, Skype and GoToMeeting, we can talk face-to-face with colleagues in various time zones around the world. We extend our beach vacations by a day and still access the office via VPN. We keep up with email traffic while taking the afternoon “off” or while surfing the […]
How to Speak with Presence
Apr 23, 2012 | Professional Development
April 19 – National Education Association How to you connect with your audience? How to you get people to remember your message? Is stage presence something you’re born with or something you can learn? These questions and others were the focus of WWPR’s recent EntrPReneur professional development brown bag, “How to Speak with Presence.” What […]
NEWSLETTER: April 2012
Apr 17, 2012 | News & Updates
In this issue: WWPR entrePReneur Series Joining WWPR WWPR Blog Call for Volunteers Upcoming Events Member Spotlight Articles of Interest Membership News Sponsor Spotlight Introducing the WWPR entrePReneur Series Hi all – Hope you’re enjoying the spring weather and had a chance to catch the Cherry Blossoms before they disappeared! We have been busy working […]
Features That Define the Facebook Timeline for Business
Apr 4, 2012 | News & Updates
On March 30th, every Facebook page was converted to the timeline layout. Is your brand and/or organization prepared? Here are the five most exciting changes to take advantage of to make sure your page gains distinction right off the bat. 1. Friend interaction with brand pages Facebook has always shown you which of your friends […]
Social Media and Keeping an Ear to the Ground
Mar 19, 2012 | News & Updates
Communications manifest themselves in different forms. No smoke signals or the telegraph anymore but email is still a prevalent part of our lives. In addition over the past few years content has found other ways to seep into our lives. As PR and communication professionals we are on the forefront of the communication revolution. Internally […]