Introduce yourself I’m Liselle Yorke, senior PR manager at Population Research Bureau (PRB). I spend my days helping demographers, global health specialists and researchers explain why and how data and research findings can change people’s everyday lives. Tell us about why you joined WWPR I’m surrounded by academics so rejoining WWPR was a way to […]

As communicators we are constantly thinking about how to build our company or client’s brand, but what about our personal one? On Friday, April 9, WWPR held a conversation on personal branding in a virtual world—our new reality. Alexia Baillow, senior manager of corporate communications insights and impact at Capital One, joined her mentor, Carol […]

On Thursday, March 25, WWPR held a virtual breakfast discussion for senior-level communicators. The topic? Being an inclusive leader. During the event, communicators at the height of their careers asked their most pressing questions about Diversity, Equity, and Inclusion (DEI) to Dr. Karyn Trader-Leigh, founder of KTA Global Partners and a People and Culture consultant […]

The WWPR Emerging Leader Award Committee asked me to write a letter to my 25-year-old self in the hope of inspiring and offering some advice to the next generation of leaders in public relations.  Thinking back to 1993, when I was 25 and working my dream job on Capitol Hill for Senator Daniel Patrick Moynihan […]

It’s that time of year again when, under normal circumstances, 1.5 million people from around the world visit the Tidal Basin to check out DC’s famous cherry blossoms. However, due to the COVD-19 pandemic, the National Park Service has restricted the number of pedestrians and vehicles and allowed limited access to the Tidal Basin, East […]

Instead of my typical president’s letter, I’d like to reserve this space to honor the lives lost from the tragedy that occurred in Atlanta, Georgia on March 16, 2021 as well as other attacks against members of the Asian American community across the United States. When I read the victim’s names and who they have […]

On Thursday, March 18, WWPR and the National Capital Chapter of the Public Relations Society of America hosted a virtual Q&A with Ashley Etienne, Director of Communications for Vice President Kamala Harris. This history-making PR professional shared insights into her career trajectory and advice for navigating the high-pressure world of political communications.  When Ashley arrived […]

WWPR Content Committee member Emma Gresser connected with WWPR Pro-Bono Committee member, Shannon Bishop-Green, to talk about her career trajectory, how she got involved in WWPR, and her 100s of croissants. Tell me a little about your background and current day job. I grew up in a family that really valued volunteering and giving back […]

During COVID, it’s no secret that many professionals have more time on their hands given non-existent morning routines, 15-30 second commutes to and from work and lack of social events. In turn, digital content consumption has soared (more than doubled actually) and PR pros have garnered particular affinity to regular e-newsletter consumption as the platform […]