Blog
Soundbite Recap of Think Small Achieve Big
[View the story "Capturing Thursday's Think Small Achieve Big Vocus Conference" on Storify]
The Man Behind the PR
So we all know Vocus is a PR and cloud-based marketing software company so I thought it would be interesting to talk to the man behind Vocus’ PR. Frank Strong is their director of PR which means he gets to direct the communications of not only Vocus but he also...
Tone of Coverage – That One Negative Story
Captain JA "Cappy" Surette, APR is the Public Affairs Officer of the U.S. Navy Bureau for Medicine and Surgery and commented on the downfall of over measuring the impact of a negative story. In proving his communications ROI at the Pentagon, he explains that while...
Content is King? No Context is King!
Rebekah King is the Consumer Communications Manager at Kelley Blue Book and as a panelist at the Vocus event on the topic of reporting and ROI said she "reports to management in context. How will they understand, approve and continue PR and Social Media unless there...
Roles and Responsibility of PR
Mark Ragan’s session dove into what it means to be a PR person now. Here are his guiding principles: PR Superstar Fundamentals of good writing and “refrigerator journalism” Social media pro Leading the content creation and curation Effectively producing an online...