Kelsey Nelson is currently the Director of Communications at the National Foster Youth Institute (NFYI) and WWPR 2023 Emerging Leader Award Winner in the Non-Profit category
Tell me about your background and what drew you to your new position.
I have worked in a variety of industries, including nonprofits, education, sports, and politics. My background draws from an array of strategic marketing, digital media, communications, and public relations disciplines. I also have a strong background in broadcast media, having worked as an on-air journalist and media lecturer at George Washington University. Essentially, I’m a storyteller, helping to bring purpose and cause to the right audience. Prior to my current role, I worked as the Senior Manager of External Relations for Learning Heroes, where I led a partnerships team and co-led a communications team.
In April of this year, I began my current role as the Director of Communications for the National Foster Youth Institute, a national youth development nonprofit with offices in Los Angeles and Washington, D.C. I was drawn to this position because I am a huge proponent of using your platform for a purpose. I wanted to be part of the organizational change occurring within the organization to help them achieve an even greater positive impact for current and former foster youth and their families, helping to positively transform the child welfare system.
I also loved the challenge of starting as a one-person communications department with the opportunity to expand, cultivate, and build upon the organization’s current framework.
Previously, I have spoken to foster youth through the DC Child and Family Services Agency as well as worked as a mentor to foster children in DCPS and DC area public charter schools, but I wanted the opportunity to work with foster youth on a larger scale to be able to have more of a direct and positive influence on their growth, journey, and development not just here in the DMV but nationally.
What is the most exciting or rewarding project you’ve done recently or in your overall career?
Most recently, a project I was very excited to work on with NFYI was our 2023 Congressional Foster Youth Shadow Day program. From June 11–15, the2023 Congressional Leadership Academy (CLA) class participated in the annual Congressional Foster Youth Shadow Day Experience on Capitol Hill in Washington, D.C. This week-long event, which hosted current and former foster youth from across the country, provided 22 CLA delegates representing 20 states with the chance to directly impact policy and connect with members of Congress. Thirty members of Congress participated in this year’s Shadow Day programming. The week-long event included a congressional town hall, a gala, a congressional awards luncheon honoring members of the 118th Congress, a kickoff and opening session featuring Miss District of Columbia 2023 Cassie Baloue, and a congressional awards luncheon. Throughout the week, CLA participants also participated in a wide variety of workshops.
I’m also very excited to work on our #LostDaysJJ campaign, which will this year highlight the disproportionate number of Black and brown foster youth and their families who get torn apart due to being locked up due to minor drug offenses in the juvenile justice system. This will be the second year our organization runs the #LostDays campaign, and it will be my first time getting to be part of it.
We are also gearing up for the 3rd annual NFYI Virtual 5K, taking place October 6–8. The #NFYI5K is meant to bring awareness to issues and challenges that continue to plague the child welfare system. We have a goal to get individuals from all 50 states and Washington, D.C., to participate with a goal of raising $20,000. For this upcoming race weekend, I also just launched a newly created race ambassador program to highlight the stories of current and former foster youth to help uplift and amplify #FosterYouthVoices.
As an Emerging Leader Award Winner and member of WWPR, what have you gained from your experience?
First off, let me say I am still so thankful to be named a 2023 Emerging Leader Award winner by WWPR. This accolade was so special to me and one I hold near and dear to my heart. It was an amazing opportunity to be amongst and recognized by some of the best in the industry, as well as to hear an inspiring keynote by Devi Thomas. From this experience, I have had the opportunity to become an official WWPR member, which has given me a great opportunity to further connect with my peers in the communications and public relations space. Attending in-person events and having a chance to support New Endeavors by Women has also been great.
What PR trends do you see happening in 2023 and what kind of influence has it had or will have on professionals in the industry?
The PR field is always changing, always providing a challenge and new skills to learn, which is why I love working in it. Artificial Intelligence (AI) has taken the field by storm, while always leaving desired questions. How we use AI in a safe and effective way to help digital storytellers has been something I have been learning about to help run effective communications campaigns. Another trend to follow is social responsibility, especially as we continue to dive into a highly contested political election cycle. Some issues will require organizations to have a clear stance to not accept prejudice and bigotry, and publicly declaring that an intolerance of fairness will not be accepted. This trend will increase the need for public statements and op-eds. As trends change, I am excited to be able to lead a conversation with Meltwater on various topics in the industry on September 27th.
Is there any particular book, podcast or influencer you would recommend? How has it impacted your life?
The next book to read on my book list is “Belonging: A Daughter’s Search for Identity Through Loss and Love” book by Michelle Miller. I received a copy of the book this year during Essence Fest at the National Urban League’s Women in Harmony Awards. I believe so many of us are influenced by our families and how society views the construct of race. But before I read this book, what has truly captivated me was Coco Gauff’s U.S. Open win. I love quotes!
“Speaking things into existence is real. I’ve been trying to speak more positively of myself and actually telling myself that I’m a great player.” — Coco Gauff
“The more experience you get being pushed to these limits, the further I guess those limits can go.” — Coco Gauff
Coco’s story of perseverance, following her dream led her to this moment of being a Grand Slam champion, who won her first major at the US Open.
For me, it’s always remembering the journey and knowing that by staying steadfast, working hard, and being consistent, you can achieve anything! Quotes from inspiring figures like Coco Gauff, who has achieved so much at the mere age of 19 as a pro athlete, provide motivation for me daily. She also knows what it is to play from behind and has the mental fortitude, toughness, and emotional maturity to push through any obstacle or battle, which is so important when working in this field. You can always bounce back from a bad day or bad time! Don’t rush your moment.
Falen Petros is an Account Supervisor, Public Health at CURA Strategies and WWPR 2023 Emerging Leader Award Winner in the Boutique Agency category
Tell me about your background and what drew you to your new position.
Before joining CURA, I served as a Member Success Specialist at Child Care Aware of America (CCAoA), where I worked with public health thought leaders from across the country to address childcare system needs through an equity and public health lens. During my time at CCAoA, I was also able to receive my master’s degree in public health education and promotion. I was drawn to my current position because of its focus on public health communications and promotions.
What is the most exciting or rewarding project you’ve done recently or in your overall career?
I would have to say my most exciting project was the Rockford Ready Health Literacy Poetry Series in which I led, developed and executed for my client. To reach one of the hardest-to-reach populations in Rockford—the younger Latinx population—I contacted the City of Rockford’s 2022 Youth Poet to seek her interest in partnering with Rockford Ready to educate the community on health literacy by highlighting her personal experiences navigating the health care system as a daughter of Spanish-speaking immigrants. She agreed and worked with me to develop a 5-part video poetry series. The series covered her all-too-familiar experience as a minor translating for her parents in health care settings, the taboo of discussing family medical history, and the use of emergency care for preventable health episodes. Since its launch in Nov. 2022, the series has attracted over 950 YouTube views and 8,500 Facebook views and was featured in the Chicago Tribune.
As an Emerging Leader Award Winner and member of WWPR, what have you gained from your experience?
As a 2023 Emerging Leader, I was able to connect with my peers and learn more about what PR looks like across different industries and company sizes. This honor was also an opportunity to reflect on my definition of leadership and improve my daily practice of it. I’ll also note that I left inspired by our keynote speaker, Devi Thomas.
What PR trends do you see happening in 2023 and what kind of influence has it had or will have on professionals in the industry?
I think the biggest trend I’ve seen in public health communications is the weariness audiences have experienced hearing from the CDC on COVID-related updates. We’ve found success in focusing on sharing information and updates through trusted community voices.
Is there any particular book, podcast or influencer you would recommend? How has it impacted your life? While this book may be familiar to some, I would say Atomic Habits by James Clear. My performance as a public health and PR professional is simply a compilation of decision-making moments. Zooming out a bit, I feel that my sense of fulfillment and contentment relies on my everyday decisions. Strong habits fuel positive outcomes.
WWPR Pro Bono Committee to Provide Communications Counsel and Supportto Qualified Local Nonprofit Organization Serving Women or Children
Washington, DC – June 26, 2023 – Washington Women in Public Relations (WWPR), announced that it is actively seeking a new pro-bono client for a two-year term commencing in January 2024. The professional organization is inviting nonprofit organizations serving women and/or families in the Washington, D.C., metropolitan area to apply to work with WWPR, which has provided public relations support and strategy to local organizations since its inception in 1992.
As part of a 259-member strong organization dedicated to serving women in the public relations and communications fields, WWPR’s Pro Bono Committee is exclusively focused on helping its client achieve and amplify the impact of its key communications objectives during the two-year term. The scope of services varies depending on the pro bono client needs but may include strategic planning, branding, messaging, media training, media outreach and monitoring, event planning, digital communication and/or website support, social media engagement, or other communications-related services.
Applications must be submitted by 11:59 PM ET on Monday, July 31. Organizations interested in applying for this program must :
Be based or headquartered in the Washington, DC metro area
You may also download a Word version of the form here to draft before submitting. Please note, all nominations must be submitted via the Google form, emailed submissions will not be accepted.
“I loved working with the smart and highly capable WWPR women. They helped us develop a media strategy the first year that included lists and data that we’ll be using for years to come. During the second year, they performed a website audit that gave me so much brilliant information about how I can use our website smarter,” said Moira McLaughlin, Communications Manager for New Endeavors by Women. “But maybe my favorite part about the group was the way they showed up for us, at events, getting our name out there and even managing our social media at our annual fundraiser. They are talented but also committed and a joy to work with.”
“WWPR had the privilege to partner with New Endeavors by Women (NEW) to help transform the lives of women and end the cycle of homelessness. As public relations and communications professionals, we remain dedicated to telling the story of the countless women who have benefited from NEW’s bold mission. WWPR is committed to empowering women and we look forward to partnering with another inspiring local social impact driven organization for the 2024-2025 term,” said Zorie Valchev, WWPR President, and Elynsey Price, WWPR President.
Following an application review and interview process, WWPR will announce a new Pro Bono client in January 2024. For more information about WWPR, please visit www.wwpr.org. Specific questions about the application process, contact Anne Thomas and Maggie Moore at probono@wwpr.org.
About Washington Women in Public Relations
Washington Women in Public Relations (WWPR) is a member-based professional society cultivating and inspiring female communicators to reach their full potential in the DC market and beyond. The organization is committed to providing leadership opportunities, professional development, mentorship, and industry networking. Visit us at wwpr.org, connect with us on LinkedIn and Facebook, and follow us on Twitter @WWPR and on Instagram @WWPRDC.
WASHINGTON, D.C. (June 20, 2023) — The Washington Women in Public Relations (WWPR), a professional society for female communicators in the greater capital area, named its 2023 class of Emerging Leaders Awards (ELAs). The six winners were selected from a diverse and impressive slate of rising stars, ages 25-35, who have excelled in public relations and related fields, and given back to the industry by contributing their skills and talents to innovative initiatives and projects.
“We continue to celebrate the remarkable achievements of young women who are boldly challenging the status quo and fearlessly breaking down barriers in the rapidly changing landscape of public relations and communications,” said Zorie Valchev, President, WWPR and Elynsey Price, President, WWPR. “Congratulations to the finalists and the honorees who were selected from a record number of nominations. We look forward to following their careers and supporting them along the way.”
The 2023 WWPR Emerging Leaders Awards Winners are:
Jordun is a key convener and collaborator who spearheads communications efforts that humanize the PayPal brand and highlight PayPal’s mission to improve financial health and expand economic opportunity. She brings over 10 years of experience to her role, having worked across the public, private, and non-profit sectors. She previously served as Communications and Strategic Engagement Director for the Public Religion Research Institute. She has also served as Deputy Press Secretary for the Democratic Senatorial Campaign Committee, Senior Manager of Communications for the National Urban League Washington Bureau, Deputy Press Secretary for Hillary for America, and on Capitol Hill.
Trade Association: Elleni Almandrez, Director, Advocacy and Communications at Children’s Hospital Association
Elleni Almandrez is the Director of Advocacy and Communications for the Children’s Hospital Association. At CHA Elleni leads the external relations department where she manages a team of advocacy, communications and social media strategists. She brings a track record of media relations, public policy and crisis communications, grassroots advocacy and strategic communications planning. Elleni joined CHA after previously working as an Assistant Director of Communications for a materials and supply chain trade association where she led advocacy campaigns on recycling and sustainability. Her prior experience includes Fenton, a social change agency, time at Weiss Public Affairs and as a Finance PAC Consultant for Direct Consulting Group.
Non-Profit: Kelsey N. Nelson, Director of Communications at National Foster Youth Institute
Kelsey N. Nelson serves as the Director of Communications for the National Foster Youth Institute where she leads all communications for the youth development nonprofit. Kelsey is also the founder, president and CEO of KryptiaNN LLC, a media and communications consulting firm. She is an award-winning media personality, analyst and communications and marketing specialist. The DMV area native has an extensive background in PR, communications, journalism, marketing, and creating/facilitating high-powered community partnerships. She also works as a capstone advisor and an adjunct professor and serves on the board of the Washington Association of Black Journalists and the Montgomery County Sports Hall of Fame. She is also a Regional Advisory Board Member for the Tickets for Kids nonprofit.
Medium and Large Agency: Jalisa Washington-Price, Managing Directorat Subject Matter + Kivvit
Jalisa Washington Price serves as a Managing Director at Subject Matter + Kivvit, where she leads several of the firm’s strategic communications and paid media accounts, advising clients on strategy to optimize communication tactics and how to use creative assets to meet key audiences. She is a public affairs expert and decorated campaign strategist. She was born and raised in rural South Carolina where she gained her passion for organizing and strategic communication by working to turn out voters among students and rural voters. She kicked off her career in politics at Hillary for America as Regional Political Director where she helped develop South Carolina’s winning presidential primary strategy, as well as Ohio where she led the team in developing a political strategy for the 2016 presidential election.
Boutique Agency: Falen Petros, Account Supervisor, Public Healthat CURA Strategies
Falen Petros is skilled at health promotion, education and community engagement. She has a passion for health literacy as a means to advance health equity. At CURA Strategies, as a Director and Account Supervisor, Falen provides day-to-day project management and communications support for the City of Rockford’s Community-wide Health Literacy Initiative to fight COVID-19 and improve health literacy among racial and ethnic minority and vulnerable communities. This work continues to underscore the importance of trusted local voices in health messaging. Prior to joining CURA Strategies, Falen supported hundreds of Child Care Resource and Referral agencies across the country which in turn support children, families and child care providers in receiving and providing high quality child care.
Government: Alaina Gertz, Lead Public Affairs Specialist at the Metropolitan Police Department in Washington, DC.
Alaina serves as the Lead Public Information Officer in the Office of Communications for the Metropolitan Police Department in Washington, DC. Within this position, Alaina takes proactive measures to publicize the activities and programs of the police department, while also overseeing media coordination for major city events, such as the Something in the Water Festival and Presidential Inaugurations. Alaina’s contributions were particularly significant as one of the key managers of developing media messaging and communications surrounding the unprecedented and distressing attack on the US Capitol on January 6, 2021. She is also an active member of the National Information Officers Association.
A distinguished panel of judges selected the winners based on their record of excellence and accomplishments in their careers thus far, as well as their leadership qualities and ethical standards.
The 2023 judges included:
Tina Anthony, Curley Company
Susan Apgood, 4media Group; WWPR Advisory Board Member
Sukhi Sahni, Wells Fargo; WWPR Advisory Board Member
Hillarie Turner, SpireCommunications; WWPR Advisory Board Member
Jacqueline Wilson, Stratacomm; WWPR Past President
Anne Woodbury, CURA Strategies; 2022 WWPR Woman of the Year Finalist
The ELA winners were announced at a special awards reception at LiUNA’s Rooftop in Black Lives Matter Plaza on Thursday, June 15. Devi Thomas, a non-profit go-to-market leader at Microsoft Philanthropies, gave the keynote address. Attendees also supported WWPR’s pro bono client, New Endeavours for Women (NEW). The complete list of 2023 WWPR Emerging Leaders Awards finalists can be found here: Washington Women in Public Relations Announces 2023 Emerging Leaders Finalists
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Washington Women in Public Relations (WWPR) is a member-based professional society cultivating and inspiring female communicators to reach their full potential in the DC market and beyond. The organization is committed to providing leadership opportunities, professional development, mentorship, and industry networking. Visit us at wwpr.org connect with us on LinkedIn and Facebook, and follow us on Twitter @WWPR and on Instagram @WWPRDC.
Washington Women in Public Relations (WWPR) is pleased to announce the finalists for the 2023 Emerging Leaders Awards (ELAs).
We are excited to celebrate the 13th anniversary of the ELAs, where we will honor emerging leaders in six categories: Small/boutique agencies, mid-to-large sized agencies, government, non-profit, corporate and trade associations.
Ahead of this signature event, we connected with the finalists to hear about their journeys and career advice and helpful insights on how they got to where they are today.
“Design your life with intention. Choosing is one of the most powerful things you can do.”
LaWanda White is a fierce public relations leader specializing in media relations, strategic planning, and event management. As the founder of a Washington, DC based public relations firm, LaWanda is a multi-award winning public relations strategist who leads multicultural campaigns. Her portfolio includes working as a public relations strategist for restauranteurs, business leaders, and Billboard charting artists. Her clients have been seen on the Food Network, New York Mag, CNN, BET, Fox 5, The Washington Business Journal, The Afro, Golf Digest, The Baltimore Times, The Baltimore Sun, and others.
LaWanda is currently a member of Washington Women in Public Relations and serves as a board member for Black Golfers’ Weekend Inc. She received her master’s degree in Public Relations and Corporate Communications from Georgetown University and her bachelor’s degree in Communications from Old Dominion University.
“As a woman in the corporate world, it is so important to know how to advocate for yourself. But what I think is even more vital is to find a group of people – both professionally and personally – who lift you up and encourage you to be the best person and deliver the strongest work.”
Helen McCarthy is a Director at Trident DMG where she executes comprehensive communications campaigns, including messaging development, earned media, and executive visibility. She is a leader at the firm, running account teams, mentoring staff, and managing relationships for healthcare, technology and retail clients. In her career, Helen has worked across sectors on a range of issues and has particular experience in environmental conservation and corporate sustainability.
Helen has secured media coverage in major outlets such as CNN, Washington Post, and Associated Press. She attended a PRSA Master Class in Crisis Communications and developed an internship learning session on the foundational principles of crisis communications, so that others can learn from her experience.
Before her time with Trident DMG, Helen worked at Weber Shandwick on their Public Affairs team where she focused on issues-based communications. Previously, Helen was a legislative intern for U.S. Representative Scott Peters. Helen graduated from Duke University with a B.A. in Public Policy and Earth & Ocean Sciences.
“See yourself and act as the woman you want to become. Take the initiative and set your sights on goals you envision for your future self. In the words of Pharrell Williams, you’re already that person…just put yourself in that place.”
Falen Petros, MS is skilled at health promotion, education, and community engagement. Falen has a passion for health literacy as a means to advance health equity.
At CURA Strategies, Falen provides day-to-day project management and communications support for the City of Rockford’s Community-wide Health Literacy Initiative – made possible by a $3.6M grant from the U.S. Department of Health and Human Services, Office of Minority Health, to fight COVID-19 and improve health literacy among racial and ethnic minority and vulnerable communities. This work continues to underscore the importance of trusted local voices in health messaging.
Prior to joining CURA Strategies, Falen worked supporting hundreds of Child Care Resource and Referral agencies across the country which in turn support children, families and child care providers in receiving and providing high quality child care. Falen’s professional experiences also include serving as a Health Educator in Northern Virginia.
“Don’t wait until you feel ready; seize the opportunity. Embrace learning and growth as the goal.”
Carolyn is a strategic thinker and energetic storyteller. She has over ten years of experience guiding innovation and successfully growing marketing giants such as Amazon, Pfizer, Unilever, Walgreens, and Capital One. Carolyn’s strong leadership skills and communication expertise are evident in her proven track record of effective marketing campaigns.
As a seasoned omnichannel planner, Carolyn brings a unique blend of audience strategy, creative thinking, and paid media expertise. Carolyn leads the U.S. Digital Planning and Optimization team at Hill + Knowlton Strategies, where she has introduced integrated media solutions and innovative paid digital media capabilities to drive impact. Her diverse skill set allows her to serve as a strategic advisor, helping clients reimagine their communications while developing integrated media campaigns focused on data-driven results.
Passionate about unlocking the potential within people, ideas, and brands, Carolyn actively engages in mentoring programs fostering talent in the public relations field.
“Curiosity is the best type of professional development. The best communication professionals are constantly exploring new ideas and they stay open to different perspectives.”
Jalisa Washington-Price is a public affairs expert and decorated campaign strategist. She was born and raised in rural South Carolina where she gained her passion for organizing and strategic communication by working to turn out voters among students and rural voters. She kicked off her career in politics at Hillary for America as Regional Political Director where she helped develop South Carolina’s winning presidential primary strategy, as well as Ohio where she led the team in developing a political strategy for the 2016 presidential election. She later joined the DCCC as the National Director of Office of Diversity and the Chief of Staff where she managed DCCC’s minority voter engagement program.
In 2020, Jalisa was the South Carolina State Director and National Deputy Political Director for VP Kamala Harris’ Presidential campaign. She continued as a Political Advisor to VP Kamala Harris in the general election when she was picked to be Joe Biden’s vice-presidential candidate. Jalisa then turned to the private sector and served as Vice President of Political Advocacy at iHeartMedia.
Currently, Jalisa is Managing Director at Subject Matter + Kivvit. Jalisa leads several of the firm’s strategic communications and paid media accounts, advising clients on strategy to optimize communication tactics and how to use creative assets to meet key audiences.
“There are so many inherent skills and talents we, as individuals, bring to the table, but it is easy to lose sight of these differentiators, especially early on in our careers. I believe the key to success is a combination of working hard, trusting one’s instincts and being unabashedly persistent. Honing these qualities in ourselves enables us to overcome adversity and see the value we bring to our work.”
Kelly Finneran is the director of Merritt Group’s Emerging Technology Group, where she serves as strategic PR lead for key clients, including Samsung B2B Display and Synthesis AI. She also leads business development for the practice group.
Prior to joining the team in July 2022, Kelly worked for Edelman, where she most recently served as a Senior Account Supervisor. In this role, she led the integrated communications programs of technology companies and organizations, including SAP, SAP Concur, Adobe, ServiceNow, Juniper Networks, VMware, NTT, NCTA – The Internet & Television Association and Wiley.
Before her time at Edelman, Kelly worked for Merritt Group’s Government Technology practice where she established her domain expertise in media relations, content development and event coordination. She earned her BA in Strategic Communications from Elon University.
“Prioritize your relationships! Investing time and effort into nurturing strong connections with people across the industry will reap long-term benefits for your career. Building and maintaining a network of professionals to learn from and collaborate with is key to gaining valuable insights, and to staying up-to-date on the latest industry trends.”
Alaina Gertz currently serves as the Lead Public Information Officer in the Office of Communications for the Metropolitan Police Department (Washington, DC). Within this position, Alaina takes proactive measures to publicize the activities and programs of the police department, while also overseeing media coordination for major city events, such as the Something in the Water Festival and Presidential Inaugurations. Alaina’s duties encompass the coordination and dissemination of crucial law enforcement information and crisis communications across various social media platforms, press conferences, and media interactions. She is also responsible for generating press releases, delivering breaking news, and supplying updates to local, national, and international media organizations. Alaina’s contributions were particularly significant as one of the key managers of developing media messaging and communications surrounding the unprecedented and distressing attack on the US Capitol on January 6, 2021.
Alaina received her Master’s degree in Strategic Communication from the Pennsylvania State University and her Bachelor’s degree in Public Relations and Strategic Communication from American University. Alaina is an active member of the National Information Officers Association.
“Don’t be afraid to take up space. Your voice, experiences, and insights are valuable and deserve to be heard.”
Brianna Frias is the Communications Director for U.S. House of Representatives Assistant Democratic Leader James E. Clyburn (SC-06). Previously, Brianna worked as the Digital Director for then-Majority Whip James E. Clyburn, Digital Director for Congressman Jason Crow (CO-06), and Communications Assistant for U.S. Senator Sheldon Whitehouse (D-RI). She is a member of the Democratic Women’s Communicators’ Network, the Black Women’s Congressional Alliance, and an Advisory Board Member for the Democratic Digital Communications Staff Association.
A former 4-year Division 1 women’s basketball player, she graduated Cum Laude from Providence College in 2018 with a Bachelor of Arts in Political Science, minors in Black Studies and Spanish, and a Business Studies Certificate. She is currently a Master’s in Public Relations and Corporate Communications candidate at Georgetown University.
US House of Representatives, the Honorable Stacey E. Plaskett
“Be fearless in who you are, master your craft, and be flexible in your dreams because you never know where they may lead you.”
Christ-Shamma Matalbert is a proud HBCU graduate from the University of Arkansas at Pine Bluff where she majored in Political Science. After her Congressional Black Caucus Foundation internship summer of 2019, she later obtained a M.S. degree in Justice, Law, Criminology with a focus in Public Policy and Justice from the School of Public Affairs at American University. She found her true passion in communication during her CBC internship under the Leadership of now Mayor Karen Bass as a Communications and Press intern.
Before joining the office of Congresswoman Stacey E. Plaskett as Press Secretary, she worked as a Staff Assistant to Congressman Al Lawson, Admin Assistant / Press Aide to Congressman Al Green and Communications Specialist to the Chief Administrative Officer of the U.S. House of Rep. Christ-Shamma, second oldest of three born to Haitian immigrants continues to embody the essence of what it is the American Dream. She recently successfully obtained her Naturalization Citizenship and looks forward to continuing breaking stereotypical norms in her field and beyond. Christ-Shamma remains committed to advancing social equity and changing the distribution of power in public policy, which she will continue to do in her new position as Communications Director for Rep. Raul Ruiz.
“Lead with empathy and try your best to meet people where they are.”
With a background in journalism, Cara is a storyteller first and foremost. As the Senior Social Media Community Advisor at AARP, Cara works as a part of the social media content integration team to empower people as they age, through telling inspiring real people stories, advocacy, events and more. Whether it’s a TikTok video dripping in Gen X nostalgia, or a LinkedIn event on fighting ageism, Cara is passionate about inspiring change through creative bite-size content.
“Working in PR be sure to authentically build your voice and your brand while also being flexible and attentive to the needs of your organization and/or clients. To work in communications you must be a life-long learner that’s always willing, able and ready to pivot as things constantly change in the field, staying up-to-date with the latest trends and knowing that keeping strong relationships is important to forever build your contact list.”
Kelsey Nicole Nelson aka (KNN) is an award-winning media personality, analyst and communications and marketing specialist. The DMV area native has an extensive background in PR, communications, journalism, marketing, and creating/facilitating high-powered community partnerships. Kelsey has worked in the private and public sector running local and national campaigns.
Today, Kelsey serves as the Director of Communications for the National Foster Youth Institute, working out of the organization’s DC office where she leads all communications for the youth development nonprofit. Kelsey is also the founder, president and CEO of KryptiaNN LLC media and communications consulting firm.
Kelsey previously worked on the communications team for Learning Heroes, America’s Promise Alliance, the National Association of Public Charter Schools, Will to Win Inc., the ESP Education and Leadership Institute – BOSS, and the National Education Association. Kelsey also works as a freelance journalist. For her work, Kelsey has achieved numerous accolades including most recently being named a National AfterSchool Association 2022 Next Generation of Afterschool Leaders honoree and to the Terrapin Club 30 Under 30 Class of 2022 at the University of Maryland. She was named a member of the WKYS 30 under 30 Class.
Kelsey also works as a capstone advisor and an adjunct professor and serves on the board of the Washington Association of Black Journalists and the Montgomery County Sports Hall of Fame. She is also a Regional Advisory Board Member for the Tickets for Kids nonprofit.
Kelsey is a graduate of Georgetown University’s School of Continuing Studies and of UMD’s Philip H. Merrill College of Journalism.
“Be confident in your abilities and previous experiences that have shaped your current skills set. Be on top of trends and invest in yourself to become better; a crucial point to consider is that Communications individuals are most likely at the intersection of many different departments and projects, they are also the face of the brand- my best advice is to always be diplomatic and level headed when dealing with multiple personas. Be guided by your overall strategy and always hold yourself to a high standard of conduct; regardless of the situation you’re dealing with.”
Being raised in seven countries for the first 18 years of her life, it is no surprise that Diala found herself drawn to communications, international affairs, and diplomacy. Similar to her upbringing, Diala’s career spanned across different regions, particularly the US, Jordan, and Lebanon.
As the Communications Manager at UNRWA USA, Diala leads efforts dedicated to familiarizing Americans with the plight of Palestine refugees. Previously, Diala has held positions in the United Nations Department of Global Communications, non-governmental organizations, and social impact businesses. Through communications and advocacy, her roles focused on bridging the gap between multilateral institutions and civil society organizations operating in crisis-affected countries. She has also interned at the Jordanian Mission to the UN and the Jordanian Ministry of Foreign Affairs.
Diala is the co-founder of Arabs in International Affairs, an Instagram platform meant to connect, support, and highlight the professional journeys of Arabs in international affairs. As a contributing writer for multiple platforms, Diala’s writing is focused on the inclusion of minority groups in US politics, women of color in foreign policy, and economic development in the Levant countries. She holds a BA in Political Science and Middle Eastern Studies from Rutgers University.
“Constantly look for ways to pay your knowledge forward. Whether it’s explaining your thought process to a colleague who wants to learn or speaking to interns on the Hill, sharing your experiences and insights allows others to see you as someone who cares about what they do and how they can help others be successful.”
Kasey Lovett is the Senior Director of Communications for the American Beverage Association, a trade association representing the non-alcoholic beverage industry. Prior to joining American Beverage, she served as Press Secretary for U.S. Senator Tommy Tuberville where she helped to establish his press operation and media relations strategy during his first years in office. Prior to her work in the U.S. Senate, she held multiple roles in the Executive Branch including as Press Secretary for the U.S. Department of Housing and Urban Development and Broadcast Communications Advisor in the White House Office of Communications. She began her career in the U.S. House of Representatives where she worked in several capacities including as Communications Director for a senior member on the House Appropriations Committee.
Kasey was born in Southern California, growing up in Simi Valley, until her family moved to Frisco, Texas the summer before her freshman year of high school. She attended the University of Arkansas where she majored in Political Science and Communications. In her free time, she enjoys attending various workout classes and loves a good midday weekend nap.
“BE RESILIENT. The challenges and pressures we are facing today just as human beings are greater than ever before. But developing your resiliency is what can elevate you and keep your career on track. Show determination for solving uncommon problems, be passionate about finding creative solutions and never say ‘no.’ There is always a way to find success.”
With over 15 years of experience in corporate communications, Stacey Miller leads external communications efforts on behalf of Auto Care Association, including PR, media relations, creative, website, print, email, social and multimedia. Miller and her team have tripled consumer awareness and reach of the association (and by proxy, the industry) through strategic communications efforts such as using data-based storytelling to earn media coverage in mainstream media outlets.
Prior to joining Auto Care Association, she was senior director, global corporate communications, at Cision, a PR software company, leading global communications for over $1 billion in acquisitions. During her decade with Cision, she led a team of internal and external communicators while managing the strategy and execution of media, influencer and analyst relations, social media and community development. She also pioneered influencer marketing, data-based PR and social ROI programs through traditional and digital media while earning media coverage in outlets like the Wall Street Journal, New York Times and USA Today.
An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well as several published books. In 2020, Stacey was named as an inaugural “Woman at the Wheel” by AftermarketNews. Stacey has also been nominated for the Women in Auto Care (the industry’s leading women’s group) Woman of Excellence Award three years in a row. In 2023, she was nominated for PR News’ Top Women in PR Awards.
Stacey attended the University of Maryland, majoring in communications.
“Never lose focus of your goals and always keep learning. In this industry, it’s important to stick to your ethics and surround yourself with a tribe of amazing women.”
Elleni Almandrez is the Director of Advocacy and Communications for the Children’s Hospital Association (CHA). At CHA Elleni leads the external relations department where she manages a team of advocacy, communications and social media strategists. She brings a track record of media relations, public policy and crisis communications, grassroots advocacy and strategic communications planning.
Elleni joined CHA after previously working as an Assistant Director of Communications for a materials and supply chain trade association where she led advocacy campaigns on recycling and sustainability and worked with members such as the Coca-Cola Company, John Deere and OutterBox.
In 2016, Elleni joined Fenton, a social change agency, where she led day-to-day communications for maternal and child health care organizations, nonprofits in philanthropy, environmental/sustainability NGOs, human rights advocacy groups and global development foundations. Elleni was also a Public Affairs Consultant with Weiss Public Affairs and a Finance PAC Consultant for Direct Connect Consulting Group, where she worked on political fundraising campaigns for Representatives Sheila Jackson Lee, Barbara Lee, Collin Peterson and Melvin Watt.
A Maryland native, Elleni earned her Masters in Public Relations and Corporate Communications from Georgetown University and a Bachelors in Journalism from Howard University.
“There is a lot of value in what you learn in the classroom, but nothing compares to what you learn on the job itself, and it’s important to seek out internship positions that align with your interests in order to develop upon your skillset. At the same time, learning never stops – whether it comes from new experiences or lessons shared by others in your PR network. You will encounter new situations throughout your career, and with each experience your confidence to navigate through the unknown will grow.”
As director of communications & publicity for the National Hockey League’s Washington Capitals, Megan Eichenberg oversees corporate communications surrounding the team’s initiatives across marketing, business, charitable and community endeavors, and youth hockey development. As the Capitals primary media contact for “off-ice” programming, Megan works with Capitals players and staff to spotlight the organization through local and national media coverage. Highlights include working on PR campaigns surrounding the Capitals becoming the first NHL team to announce a jersey patch partner, a Stanley Cup community tour, a team service-dog-in-training and the launch of an athlete’s cereal. In addition to working with internal departments to publicize activations through owned and earned media, Eichenberg also oversees the production of the team’s annual lifestyle magazine W, a publication she conceptualized for Capitals fans that is geared toward profiling Capitals players away from the ice.
Megan has served in communications roles with the Capitals since 2012. Prior to her employment with the Capitals, she served in communications internship roles with Monumental Sports & Entertainment and the University of Mary Washington (UMW) as well as in a community relations role with USO-Metro. Eichenberg received a bachelor’s degree in journalism from UMW and a master’s degree in sports industry management with a concentration in strategic marketing, communications and new media from Georgetown University.
“Advocate for yourself, we are excellent communicators for issues, campaigns, products, organizations, etc. – communicate your goals out loud.”
Ligia McEvoy is a highly dedicated External and Legislative Affairs (E&LA) professional who creates efficient, strategic, and impactful opportunities to elevate the company reputation with proven excellence in stakeholder engagement, digital communication, influence, campaigns, and cross-department collaboration.
Ligia has over 10 years of corporate experience accumulated through her various roles at AT&T and DIRECTV within the legal, corporate social responsibility, and global public affairs departments. Previously, Ligia oversaw the development and execution of DIRECTV’s film scholarship program, which receives an average of 400 short films from over 200 universities in Latin America. She also led strategic alliances with external stakeholders such as ministries of education, embassies, and media partners for DIRECTV’s education program Escuela+, which serves over two million students in over 9,500 schools.
Ligia is EVP of Communications for HACEMOS, AT&T’s employee group, and serves on the National Board. She also serves on the Board of Directors for Aspire! Afterschool Learning, a local organization based in Arlington, VA that helps young students fulfill their potential through after school and summer learning programs. Ligia lives in the D.C. Metro area with her family.
Jordun Lawrence is a dynamic communications leader with a track record of developing communications strategies that drive enduring impact. As Impact Communications and Strategic Partnerships Manager at PayPal, Jordun is a key convener and collaborator, spearheading communications efforts that humanize the PayPal brand and highlight PayPal’s mission to improve financial health and expand economic opportunity.
Jordun brings over 10 years of experience to her role, having worked across the public, private, and non-profit sectors. She previously served as Communications and Strategic Engagement Director for the Public Religion Research Institute – an organization focused on conducting independent research at the intersection of religion, culture, and public policy. She has also served as Deputy Press Secretary for the Democratic Senatorial Campaign Committee, as Senior Manager of Communications for the National Urban League Washington Bureau, as Deputy Press Secretary for Hillary for America, and on Capitol Hill.
A proud native of North Carolina, Jordun received her bachelor’s degree in political science from the University of North Carolina at Greensboro and a master’s degree in strategic public relations from The George Washington University’s Graduate School of Political Management.
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