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Know Your Audiences: A Simple Mapping Exercise

Feb 27, 2026 | News & Updates, Pro Bono Client

Written by Alicia C. Aebersold, Chief Communications & Membership Officer, American Psychological Association (APA) This resource is the second in the 2026 WWPR Nonprofit Communications Toolkit, a year-long series of practical guides for small to mid-sized nonprofits working with limited staff and budgets. Last month, you defined your three core messages. This month, you’ll identify […]

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WWPR Member Spotlight: Crystal Zhao

Jul 30, 2018 | Membership, News & Updates, Professional Development

Crystal Zhao, one of WWPR’s newest members, is the director of special projects at Washington Media Group. She brings a unique mix of new media and political media experience to her clients—get to know her in this month’s Member Spotlight! Her Background Crystal considers her main specialities to be social media and podcast production, but […]

Camp Sitar Is In Full Swing!

Jul 28, 2018 | Events, News & Updates, PR in Politics

If you popped into the Sitar Arts Center this week, you’d witness a whirl of creative activity: from dance to digital design. That’s because for the past four weeks, Camp Sitar has been in full swing. Take a look at Sitar’s video from the first week of camp and you’ll see, behind the smiles of […]

Tackling Unconscious Bias One Company at a Time

Jul 28, 2018 | News & Updates, PR in Politics, Professional Development

“A father and his son are involved in a horrific car crash, and the man died at the scene. But when the child arrived at the hospital and was rushed into the operating theatre, the surgeon pulled away and said: “I can’t operate on this boy, he’s my son.” How is this possible? If you […]

Tools of the Trade: Event Planning Panel

Jul 27, 2018 | Events, Membership, News & Updates, Professional Development

With more and more competition, it can be harder than ever to make your event stand out in the crowd. As PR and communications professionals, many times this task falls to us and we must be ready to use all of the tools in our arsenal to make it happen. WWPR’s Event Planning Panel […]

President’s Note: June 2018

Jun 29, 2018 | Awards, Events, Membership, News & Updates, Professional Development

We all know that DC summers bring the heat, so WWPR is bringing a little something to help you beat it. From our upcoming events planning panel to our summer workout series, we’ve got opportunities for you to grab a cocktail, soak up some knowledge, and sweat with new (and old) friends. We stepped into […]

Member Spotlight: Stacy Fitzgerald-Redd Joins WWPR as Membership Committee Co-Chair

Jun 28, 2018 | Membership, News & Updates, Professional Development

For our June Member Spotlight, we’re pleased to introduce Stacy Fitzgerald-Redd, our new Membership Committee Co-Chair. In a Q&A session earlier this month, Stacy shared a few of her passions for PR, how she spends her weekends, and what she’s got planned for her WWPR committee. Psst… she’s also looking for a Co-Chair to […]

Funding Follows Accolades for WWPR Pro Bono Client Sitar Arts Center

Jun 26, 2018 | Awards, Membership, News & Updates, Professional Development

It’s nothing but good news this summer over at the Sitar Arts Center: first, a Tony Award nod, then a grant from the National Endowment for the Arts (NEA)! In June, Sitar’s Senior Director of Programs A. Lorraine Robinson received a 2018 Excellence in Theatre Education Honorable Mention Award at this year’s Tonys in recognition […]

A Seat At The Table: More Women in Leadership Positions

Jun 21, 2018 | Membership, News & Updates, PR in Politics, Professional Development

Fact: In the corporate sector, there are only 25 women CEOs in the S&P500. According to the Heidrick & Struggles Board Monitor report, in 2016, 27.5 percent of Fortune 500 companies board seats were occupied by women—a total of 117 board seats. Out of the 117 board seats, “Roughly 30 percent of all female directors […]

Rise & Shine: Building your Personal Brand with Alexia Baillow

Jun 20, 2018 | Events, Membership, News & Updates, Professional Development

In a room full of early risers, eager to begin their day with a cup of coffee and a boost of motivation, Alexia Baillow, a brand marketing superstar, took the stage and spoke powerfully about her experience developing her own voice and personal brand. Rise & Shine, a new quarterly series, gathers WWPR members before […]

President’s Note: May 2018

May 31, 2018 | Awards, Events, Membership, News & Updates, Professional Development

Communicate. Collaborate. Conquer. Our theme for 2018 has set the stage for WWPR to shine a spotlight on the remarkable female communicators that are changing the game in the industry. In May, we celebrated the achievements of eighteen impressive Emerging Leaders Awards finalists who rose to the top of a record-breaking number of nominees. […]

Know Your Audiences: A Simple Mapping Exercise

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