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When Online Messages Create Offline Action

The best PR and marketing tactics engage a key audience and disseminate information to shape a belief or behavior. Messages are typically pushed from one voice to the masses – but PR at its best utilizes two-way communication to truly interact with the audience. ...

NEWSLETTER: July 2011

In this issue: Emerging Leaders Awards Upcoming Events WWPR Blog Pro Bono Get Involved Member Spotlight Articles of Interest Membership News Job Board Emerging Leaders Awards Join us next Tuesday to discover Washington’s next generation of leaders in Public...

Perspectives: How One New Grad Made the Grade

Part 1 By Pattie Yu, Co-founding partner, GYMR Public Relations The resume came through a referral…three days too late. The new crop of interns had already settled into their workspaces and were busy learning the PR agency ropes. They were among the lucky few in a sea...